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Focus Your Ads

Dan Caston

This is a podcast focused on helping you build and grow your ecommerce store or service business with Google Ads. Weekly episodes that are designed for you to take your business to the next level. Listen to tips, news, advice, and lessons that help take your advertising game to the next level. We welcome freelancers, business owners, store owners, or anyone that needs help in Google Ads. Don’t get... more

PublishesWeeklyEpisodes24Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Focus Your Ads

Latest Episodes

Lets touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think. more

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15 days ago

In this episode, we dig into what exactly is involved in Keyword Matching.  We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these.   We also discuss Negative keywords and how... more

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8 months ago

In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns.  Understanding this dynamic will make a big difference to the success of your shopping campaigns.

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8 months ago

In this episode, we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign's performance.

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8 months ago

Today we are here to take the mystery out of Search Impression Share for Google Shopping campaigns.  We'll break it down and help you optimize your campaigns.

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9 months ago

Want to take your Performance Max campaigns to the next level?  Today, Dan and Glen discuss the extra items that you can use to help improve your Performance Max campaigns.  We explain what assets are available and how to apply them to your campaign.... more

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9 months ago

In this episode, we discuss more questions and answers about Google Ads, including, Merchant Center suspensions, disapprovals, and policy violations.   We will also get into negative keyword match types and how to help your shopping campaigns perform... more

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9 months ago

In this episode, we have yet more questions that we will tackle on a variety of Google Ad issues, from business owners like you.

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9 months ago

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Focus Your Ads launched a year ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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