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Financially Incorrect

Financially Incorrect
Entrepreneurship
Personal Finance
Financial Literacy
Kenya
Mental Health
Investment
Covid-19
Music Industry
Education
Real Estate
Djing
Sauti Sol
Financial Management
Digital Marketing
Fxpesa
Nairobi
Financial Independence
Marketing
Investing
Kenyan Marketing Industry

Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your financial goals.

PublishesTwice weeklyEpisodes193Founded3 years ago
Number of ListenersCategories
InvestingBusiness

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Latest Episodes

For years, Major Boke wore the uniform of the Kenya AirForce.Today, he leads one of East Africa's fastest-growing security, HR and staff outsourcing companies.In this episode of Financially Incorrect, Major Boke takes us through an extraordinary jour... more

Most people would have quit after losing everything. Derrick Kayobyo lost hundreds of millions of shillings to fraudsters. His workshop was burned down. Businesses collapsed. Deals went wrong. Yet those setbacks became the foundation for one of Ugand... more

"You should stay in school and work hard." That's the advice many people receive. Nyawira Muraguri did that. But she also worked in her parents' business from the age of nine, negotiated aggressively throughout her career, used side hustles to clear ... more

There is a perception amongst many that financial freedom is about earning more money. Pius Muchiri believes it's about reaching a point where your investments can sustain your lifestyle even if your salary stops tomorrow.In this episode of Financial... more

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Recent Guests

Gathoni Kimuyu
Cultural force, creative producer of theater and screen, storyteller and activist
Too Early For Birds
Episode: The Story Behind Too Early For Birds from The Creative Powerhouse | Gathoni Kimuyu
Brian Kiriba
Founder of Jaba Juice, the guest on Financially Incorrect Business Edition
Founder of Jaba Juice / Handas
Episode: How Brian Kiriba Built Handas Jaba Juice Into a 50,000-Unit-a-Month
Earl Karanja
Entrepreneur, car trader in Kenya
Self-employed / supercars business
Episode: The Kenyan Who Buys Cars for Billionaires | Earl Karanja
Ethiopis Tafara
IFC Africa Vice President
International Finance Corporation (IFC)
Episode: Why African SMEs Stay Underserved | Ethiopis Tafara
Suzzane Gachukia Opembe
Founder of Sub-Sahara Limited and co-founder of Strictly Sub-Sahara Entertainment
Sub-Sahara Limited; Strictly Sub-Sahara Entertainment
Episode: Family Legacy, Camp Mulla, and the Music Industry reality | Suzzane Gachukia Opembe
Milkah Wachira
Founder and CEO of Skin Reveal Aesthetics
Skin Reveal Aesthetics
Episode: From Failed Fashion Business To Med Spa Founder | Milkah Wachira
Shira Karungi
Co-founder of Kinua Foundation, NGO focused on breaking cycles of poverty
Kinua Foundation
Episode: From 120M Debt To Rebuilding Again | Shira Karungi| Uganda Edition
Ogutu Okudo
Kenyan energy strategist and entrepreneur; founder and CEO of Guru Energy
Guru Energy
Episode: Ogutu Okudo: On Oil, Power, Politics And Money
Waithera Mugo
Tax lawyer and founder of Ithera Africa
Ithera Africa
Episode: Building a Tax Advisory Firm From Zero | Waithera Mugo

Host

Barrack Bukusi
Host of the show

Reviews

4.9 out of 5 stars from 162 ratings
  • Finally!!

    The financial advice and wisdom from the guests and how they narrate their journey to financial freedom is great to listen to.

    Apple Podcasts
    5
    just_chill
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show provides practical financial wisdom through relatable guest stories.
Guests mix entrepreneurship with actionable money lessons across industries.
Listeners seem to connect with real-money journeys and growth mindset.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

The Story Behind Too Early For Birds from The Creative Powerhouse | Gathoni Kimuyu
Q: How would you describe your career as a human being?
She sees herself as a storyteller at heart, valuing collaboration and the long-term impact of stories over quick money, and she explains how storytelling has always driven her path.
Why African SMEs Stay Underserved | Ethiopis Tafara
Q: Can you give me a bit of context about the BOAD deal and what we expect to see?
The deal is a financing facility that uses a currency swap to allow lending in local currency, reducing foreign exchange risk for local borrowers and enabling more affordable credit while preserving the ability to take equity in local companies.
The Kenyan Who Buys Cars for Billionaires | Earl Karanja
Q: What was the first sale that convinced you to formalize the business?
A GT3 RS sale, where the client paid through a supplier, gave him confidence to move into contracts and commissions, and he later built a formal process with invoices and a contractual basis for commissions.
From Almost Nothing to 4,000 Airbnb Listings | Ivy Nairobi Spaces
Q: What were the revenue streams as the business grew, and which was most lucrative?
Revenue came from bookings commissions (80-20 split with owners), marketing fees for promoting listings, and later selling Airbnb units; bookings became the dominant revenue stream.
From Almost Nothing to 4,000 Airbnb Listings | Ivy Nairobi Spaces
Q: How did you transition from real estate marketing to Airbnb spaces, and what triggered the pivot?
Seeing big engagement on marketing vacant houses via TikTok and realizing hosts were willing to pay for marketing and content creation; this insight, combined with a commission-based model on bookings and later unit sales, spurred the pivot to Nairobi Spaces.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About Financially Incorrect

What is Financially Incorrect about and what kind of topics does it cover?

This show centers on practical, real-world money stories from diverse African voices, focusing on entrepreneurship, personal finance, and wealth-building. Episodes blend candid founder journeys, career pivots, and lessons learned from cash flow, debt, and strategic budgeting, with guests spanning tech, media, fashion, energy, and non-profit sectors. A standout angle is the emphasis on actionable takeaways—ranging from bootstrapping and fundraising to navigating regulatory hurdles and negotiating earnings—delivered through approachable storytelling that makes complex finance topics feel accessible for ambitious professionals and aspiring entrepreneurs. A notable strength is the breadth of guest backgrounds, enabling listeners to find relatab... more

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Which podcasts are similar to Financially Incorrect?

These podcasts share a similar audience with Financially Incorrect:

1. It's Related, I Promise
2. The Messy Inbetween
3. So This Is Love
4. Mic Cheque Podcast
5. Toni Told Me with Toni Tone

How many episodes of Financially Incorrect are there?

Financially Incorrect launched 3 years ago and published 193 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Financially Incorrect?

Recent guests on Financially Incorrect include:

1. Gathoni Kimuyu
2. Brian Kiriba
3. Earl Karanja
4. Ethiopis Tafara
5. Suzzane Gachukia Opembe
6. Milkah Wachira
7. Shira Karungi
8. Ogutu Okudo

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