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Financially Incorrect

Financially Incorrect
Personal Finance
Entrepreneurship
Financial Literacy
Kenya
Mental Health
Investment
Covid-19
Music Industry
Education
Real Estate
Djing
Sauti Sol
Financial Management
Digital Marketing
Fxpesa
Nairobi
Financial Independence
Marketing
Investing
Kenyan Marketing Industry

Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your financial goals.

PublishesTwice weeklyEpisodes179Founded3 years ago
Number of ListenersCategories
BusinessInvesting

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Artwork for Financially Incorrect

Latest Episodes

What does it take to move from traditional banking into shaping the future of financial inclusion across an entire continent?In this episode of Financially Incorrect, we sit down with Esther Waititu Chief Financial Services Officer at Safaricom to un... more

What does it actually look like to walk away from stability and build something of your own?In this Uganda edition episode, Matthew Nabiswo breaks down a journey that most people never see clearly until it is too late to turn back. After two decades ... more

Alemu Emuron has spent over two decades building campaigns across 34 African countries for brands like Coca-Cola, Airtel, Unilever, and Diageo — winning Cannes Lions and Grand Prix awards along the way. But before the continental footprint and the ac... more

Ivy started out earning 100 KES a day doing laundry during COVID. She got docked down to 6,000 KES a month as a supermarket cashier. She tried crochet, braiding, web development, and forex trading none of it stuck. Then she noticed something nobody e... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
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Recent Guests

Matthew Nabiswo
Ugandan actor, film producer, film director, managing director of Nabiswo Films
Nabiswo Films
Episode: Film Paid Me More Than 20 Years in Corporate | Matthew Nabiswo | Uganda Edition
Emuron Alemu
Kenyan-born, Ugandan-raised founding director of The Collective, a Pan-African creative agency
The Collective Africa
Episode: Lessons From Losing Everything And Starting Again | Alemu Emuron
Ivy Nairobi Spaces
Founder of Nairobi Spaces, a Nairobi-based Airbnb marketing and management network
Nairobi Spaces
Episode: From Almost Nothing to 4,000 Airbnb Listings | Ivy Nairobi Spaces
Mumbi Ndung'u
Developmental strategist, social entrepreneur and systems leader
Powerland Project
Episode: What Women Actually Need to Build Wealth | Mumbi Ndung’u, Dorothy Ooko & Moonika Jurgenfeldt
Moonika Jurgenfeldt
CEO of FXPesa with brokerage/fintech leadership
FXPesa
Episode: What Women Actually Need to Build Wealth | Mumbi Ndung’u, Dorothy Ooko & Moonika Jurgenfeldt
James Lubinga
Prominent Ugandan photographer and founder of Paramount Images
Paramount Images
Episode: From Village Teacher to Royal Wedding Photographer | James Lubinga | Uganda Edition
Laura Walubengo
Seasoned Kenyan journalist, storyteller, writer, digital content strategist and voice over artist in the media
Independent / Media
Episode: Success, Retrenchment and A Million Shillings Surgeries | Laura Walubengo
Dickson Matata
Co-founder of Rhythm & Brunch and The Millennials Cookout; founder of House of Tata
Rhythm & Brunch, The Millennials Cookout, House of Tata
Episode: He Lost 1.5 Million Then Built Sold Out Events| Dickson Matata Business Edition
Imani Wamai
Managing Director at Sand River Ranch, Kenya; also involved with Mercy Corps and Gatsby Africa
Sand River Ranch; Mercy Corps; Gatsby Africa
Episode: Why Imani Wamai Left FinTech for Livestock Farming

Host

Barrack Bukusi
Host of Financially Incorrect Uganda Edition; Host of Financially Incorrect; Host of the show; long-running presenter focused on demystifying money and sharing practical financial insights.

Reviews

4.9 out of 5 stars from 153 ratings
  • Finally!!

    The financial advice and wisdom from the guests and how they narrate their journey to financial freedom is great to listen to.

    Apple Podcasts
    5
    just_chill
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Candid, real-world money stories that resonate with career and entrepreneurship audiences.
High-quality guests; clear value for sponsors and listeners alike.
Hosts balance mentorship with approachable financial storytelling.
Insightful guest mix with practical money takeaways for everyday life.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Almost Nothing to 4,000 Airbnb Listings | Ivy Nairobi Spaces
Q: What were the revenue streams as the business grew, and which was most lucrative?
Revenue came from bookings commissions (80-20 split with owners), marketing fees for promoting listings, and later selling Airbnb units; bookings became the dominant revenue stream.
From Almost Nothing to 4,000 Airbnb Listings | Ivy Nairobi Spaces
Q: How did you transition from real estate marketing to Airbnb spaces, and what triggered the pivot?
Seeing big engagement on marketing vacant houses via TikTok and realizing hosts were willing to pay for marketing and content creation; this insight, combined with a commission-based model on bookings and later unit sales, spurred the pivot to Nairobi Spaces.
From Almost Nothing to 4,000 Airbnb Listings | Ivy Nairobi Spaces
Q: What is the worst con you've ever been subjected to in this industry?
A host was impersonating an owner and charged a group 70k for a four-night stay, only for the guests to realize the villa was not actually the Airbnb they thought it was, resulting in a refund and a scam-related loss.
Lessons From Losing Everything And Starting Again | Alemu Emuron
Q: How do you manage money during big career transitions and periods of uncertainty?
Focus on saving early, creating buffers, negotiating leverage, and ensuring the business can survive lean periods; use disciplined budgeting and deliberate investment in future opportunities.
Lessons From Losing Everything And Starting Again | Alemu Emuron
Q: Do you consider yourself an optimist or a pessimist?
A nuanced answer: an optimistic pessimist who dreams big but actively plans for potential pitfalls, balancing ambition with realism.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Financially Incorrect

What is Financially Incorrect about and what kind of topics does it cover?

A financially minded show that brings in a rotating slate of guests to share money stories, practical money moves, and lessons on building wealth in Africa. Episodes typically cover personal finance, entrepreneurship, investing, and how money mindset intersects with career, family, and risk management. Notable strengths include candid, real-world journeys from founders, educators, and professionals who translate money concepts into actionable steps. The show often highlights diversified income, crisis management, and accessible financial literacy, making it helpful for listeners seeking pragmatic money growth and business insights without heavy theory.

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How many listeners does Financially Incorrect get?

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Which podcasts are similar to Financially Incorrect?

These podcasts share a similar audience with Financially Incorrect:

1. So This Is Love
2. Mic Cheque Podcast
3. The Messy Inbetween
4. To My Sisters
5. Toni Told Me with Toni Tone

How many episodes of Financially Incorrect are there?

Financially Incorrect launched 3 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Financially Incorrect?

Recent guests on Financially Incorrect include:

1. Matthew Nabiswo
2. Emuron Alemu
3. Ivy Nairobi Spaces
4. Mumbi Ndung'u
5. Moonika Jurgenfeldt
6. James Lubinga
7. Laura Walubengo
8. Dickson Matata

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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