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Artwork for Filthy Rich Cleaners: The Cleaning Business Podcast

Filthy Rich Cleaners: The Cleaning Business Podcast

ZenMaid
Cleaning Business
Entrepreneurship
Cleaning Industry
Serene Clean
Zenmaid
Employee Management
Commercial Cleaning
Company Culture
Cleaning Services
Residential Cleaning
Client Retention
Marketing Strategies
Business Growth
Workplace Culture
Cleaners
Pricing Strategies
Employee Retention
Staffing Challenges
Business Growth Strategies
Hiring Practices

Filthy Rich Cleaners is the free cleaning business coach you never knew you needed. Hosted by Stephanie Pipkin, founder of Serene Clean, every episode delivers real, tactical advice you'd normally pay for in a consulting call. Honest stories, proven strategies, and tips from people who've built successful cleaning companies, whether you're just starting out or ready to scale. We're here to make yo... more

PublishesTwice weeklyEpisodes153Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for Filthy Rich Cleaners: The Cleaning Business Podcast

Latest Episodes

It's not a matter of IF you'll break something in a client's home, but a matter of when 😬 It happens to every cleaning business owner, and in this solo episode, Stephanie talks about things she and her team have broken, damaged, and replaced over se... more

Hiring is hard, but firing is harder — especially when it's the first time you have to do it.  In this episode, Stephanie sits down with Lee Anne Chevalier, owner of SerenLumi in Ithaca, New York, just hours after she performed her first-ever employe... more

YouTube

Stephanie used to spend nothing on job listings for years. That's all changed now, and in this solo episode, Stephanie walks through Serene Clean's real numbers behind a month of aggressive hiring. She shares the May 2026 hiring funnel — from applica... more

YouTube

Most cleaning business owners obsess over hiring, but few ask the people who actually stay why they stayed. In this in-person episode, Stephanie sits down with Ashley Seekamp, one of her very first hires at Serene Clean and now her longest-tenured cl... more

YouTube

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Recent Guests

Amar Ghose
CEO of ZenMaid
ZenMaid
Episode: #148: ZenMaid's Vision for the Maid Service Industry, with CEO Amar Ghose
Matt Ricketts
Founder/owner of a cleaning company based in St. Louis; former pilot
St. Louis-based cleaning business
Episode: #146: How Matt Ricketts Built a $6M Cleaning Company
Krista Radau
Owner of Extreme Clean Solutions in Oklahoma City
Extreme Clean Solutions
Episode: #144: How Krista's Family-Run Cleaning Business Grew 30% a Year
Joe Petkus
Customer who provided a testimonial, featured in interview segments
Serene Clean customer
Episode: #143: How to Get Hundreds of Google Reviews for Your Cleaning Business
Dan Platta
Owner of Best Damn Bookkeeping, experienced in bookkeeping for home services and cleaning businesses
Best Damn Bookkeeping
Episode: #142: Dan Platta on Why Hitting $1M in Your Business Won't Fix Your Problems
Reagan Bell
Owner of Bell's Organic Maids, cleaning entrepreneur
Bell's Organic Maids
Episode: #140: How Reagan Bell Turned Getting Fired Into a Thriving Cleaning Company
Ryan Williams
Owner of The Villages Maid Service Hot Springs Location; former ZenMaid executive
The Villages Maid Service / ZenMaid
Episode: #138: Why Ryan Williams Started a Cleaning Business From Working at ZenMaid
Alex Hormozi
Entrepreneur and founder of Acquisition.com
Acquisition.com
Episode: #137: I Asked Alex Hormozi to Fix My Cleaning Business
Shannon Leanne Miller
Owner of Castle Keeper Cleaning, author, educator
Klean Freaks University / Cleaning Business Life
Episode: #136: Shannon Miller on Why W-2s vs. 1099s Changes What Your Cleaning Business Is Worth

Host

Stephanie Pipkin
Host of Filthy Rich Cleaners, founder of Serene Clean

Reviews

4.7 out of 5 stars from 97 ratings
  • My #1 Podcaster

    If you’re in the Cleaning business, this is the podcast to listen to!

    I discovered Stephanie podcast late February, and I’ve listened to every single episode since. Girl, you are amazing at what you do! This is exactly what you were put on this earth to do! Your Cleaning business and doing this podcast interviewing other Cleaning business owners. You make me feel that your interviews is all about me, and other Cleaning business owners. You ask all the right questions. And, you share everything,... more

    Apple Podcasts
    5
    Sonia Beard
    United States2 months ago
  • High Value Content

    I’m so glad I found this podcast while starting my business! Stephanie has very high energy she’s a great interviewer very humble and open minded. I especially enjoy that she talks about different avenues and doesn’t try to sell that her way is the only way. Most podcasters aren’t that open minded. She’s curious engaging and asking the questions she knows we would ask. I’d done quite a bit of research and this podcast is my #1 source for information

    Apple Podcasts
    5
    ResetProfessionalCleaners
    United States3 months ago
  • Each episode has such relatable and helpful insights into running a cleaning business!

    LOVE this podcast! I only found it a few months ago and I have already listened to every single episode. Stephanie is so helpful and I even recently had a consult call with her which is putting me on a path to growing my business even further! Today the podcast was on commercial cleaning and I am doing my first commercial walk through this Friday!

    Apple Podcasts
    5
    Tara Boriss
    United States5 months ago
  • Surprisingly informative

    If you run or aspire to run a cleaning business, this has a lot to teach. Thank you.

    Apple Podcasts
    5
    StevestonOhio
    Canada5 months ago
  • Great Podcast for Cleaning Business Owners!

    Stephanie does a great job helping business owners dig in and gain valuable information to help them build their businesses! I’ve listened to several episodes as I launch my business and it has given me so many great tips! PS I just listened to the Roasting Myself episode and I think Stephanie could benefit from a kanban board to stop starting and start finishing. My corporate job has taught me how to have an agile mindset and I also plan to carry that over to my business. It’s like an adhd hac... more

    Apple Podcasts
    5
    KayDub87
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences appreciate the mix of marketing, pricing, and operations tips.
Listeners praise actionable, real-world tactics for cleaning businesses.
Praise for transparent, energetic host and practical guest insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#128: How Jonathan Berger Runs a NYC Cleaning Empire Remotely From Southeast Asia
Q: What systems do you have in place to run the business remotely and ensure quality?
They rely on ZenMaid for scheduling, Notion for data management, and a team of operators and managers with two sales leads to maintain day-to-day oversight, plus a dedicated VA for after-hours support and cancellations.
#128: How Jonathan Berger Runs a NYC Cleaning Empire Remotely From Southeast Asia
Q: How do you structure pay and scheduling to keep operations efficient?
They use a fixed base rate with overtime pay, prioritize same-cleaner consistency for clients, and rely on Anna to manage scheduling and team assignments with AI-assisted routing to optimize efficiency.
#128: How Jonathan Berger Runs a NYC Cleaning Empire Remotely From Southeast Asia
Q: What does your typical service mix look like in terms of apartments versus houses, and how has that evolved?
They moved from a wide geographic net to focusing on compact, higher-density areas with smaller spaces (600–1500 sq ft) across Brooklyn, Manhattan, and Queens, using two-person teams for most jobs and adjusting based on location needs.
#128: How Jonathan Berger Runs a NYC Cleaning Empire Remotely From Southeast Asia
Q: Actually, you opened your business in the same year as me, 2019. Why did you guys open the business and what were you doing beforehand?
Jonathan shares that he and Anna started from DIY beginnings after COVID losses, leveraging his sales and people skills and her high-ticket cleaning background to create a more accessible, service-driven business. They gradually shifted from frontline cleaning to building a scalable, systemized operation.
#131: "We've Cleaned It All" — 18 Years of Vacation Rental Secrets
Q: What role has mentorship and coaching played in your growth?
Mentorship from figures like Sharon Tinberg and Courtney Wiser provided practical, no-nonsense guidance that helped her move from field work to leadership and implement scalable systems such as ClickUp and ZenMaid.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical, battle-tested strategies for growing and scaling cleaning businesses. Episodes regularly cover pricing shifts (including flat-rate and production-rate models), hiring, onboarding, KPI-driven management, and the role of technology and scheduling tools to improve efficiency. Guests are typically cleaning-business owners or operators sharing actionable playbooks—from marketing, branding, and service expansion to financial leadership and systems. A standout is the host's transparent, no-nonsense approach, often pairing coaching-style guidance with real-world anecdotes, which helps listeners with hands-on tactics regardless of stage or location. The format often includes growth-forward guests, software integrations... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Cleaning Business Life
2. Confessions of a Cleaning Business Owner
3. Road To A Million: Building A Million Dollar Home Cleaning Business
4. BigDeal
5. The Game with Alex Hormozi

How many episodes of this podcast are there?

this podcast launched a year ago and published 153 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Amar Ghose
2. Matt Ricketts
3. Krista Radau
4. Joe Petkus
5. Dan Platta
6. Reagan Bell
7. Ryan Williams
8. Alex Hormozi

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