Filling Seats: The State of Enrollment Marketing in Higher Ed

StudentBridge

Studentbridge

Higher Education

Artificial Intelligence

Affordability

University Of Charleston

Higher Education Marketing

Capture Higher Ed

Video Content

Suffolk University

Personalization In Marketing

Video Content In Enrollment Marketing

Campus Life

Student Voice

Storytelling

Predictive Analytics

Niche

Career-Connected Learning

Enrollment Management

Dark Funnel

Social Media and Video Platforms

Learn what's working to grow, shape, and sustain enrollment at colleges and universities, directly from fellow enrollment marketers, thought leaders, and edtech innovators.Listen in for proven strategies to fill seats this cycle and beyond.

5 ratings

Publishes	Twice monthly	Episodes	65	Founded	5 years ago
Number of Listeners		Categories	MarketingTechnologyBusiness

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Guests Host Charts Talking Points

Latest Episodes

Scott Novak on Small Colleges, Storytelling, and Standing Out in a Tough Enrollment Market

In this episode of Filling Seats, Jonathan Clues talks with Scott Novak, Founder and Partner at Small College Consulting, about the challenges and opportunities facing small colleges today.

Scott has worked with hundreds of small colleges throughout... more

3 Jun 2026 • 40 min

How Suffolk University Is Rethinking the Campus Visit Experience

In this episode of Filling Seats, Jonathan Clues talks with Amber Fitzgerald, Director of Enrollment Visitor Services at Suffolk University, about how the campus visit has evolved from a single on-campus moment into a much broader student journey.

A... more

14 May 2026 • 35 min

Jason Simon on Higher Ed’s Trust Gap, Positioning, and Why Generic Storytelling Fails

In this episode of Filling Seats, Jonathan Clues talks with Jason Simon, CEO of SimpsonScarborough, about one of the biggest forces shaping higher education marketing right now: trust.

Drawing from Jason’s recent writing on branding, public percepti... more

20 Apr 2026 • 36 min

Higher Ed Has More Video Than It Knows What to Do With

Higher ed teams are producing more video content than ever, but most institutions are still treating it like a series of one-off projects.

In this episode of Filling Seats, Jonathan Clues and Gil Rogers dig into a challenge that feels increasingly f... more

8 Apr 2026 • 23 min

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For the Record, An AACRAO PodcastDoug McKenna

Recent Guests

Scott Novak

Founder of Small College Consulting

Small College Consulting

Episode: Scott Novak on Small Colleges, Storytelling, and Standing Out in a Tough Enrollment Market

Amber Fitzgerald

Director of Enrollment Visitor Services at Suffolk University

Suffolk University

Episode: How Suffolk University Is Rethinking the Campus Visit Experience

Jason Simon

CEO of CitizenScarborough

CitizenScarborough

Episode: Jason Simon on Higher Ed’s Trust Gap, Positioning, and Why Generic Storytelling Fails

Mallory Willsea

Founder of Willsea Consulting; strategist and consultant for higher education

Willsea Consulting

Episode: The Innovation Imperative: Rethinking Communication in Higher Education

Mia Charette

VP of Marketing at Capture Higher Ed

Capture Higher Ed

Episode: Students + AI: What Enrollment Leaders Need to Know Now

Beth Wolfe

Executive Vice President of Enrollment Management at the University of Charleston

University of Charleston

Episode: Navigating the Sea of Sameness in Higher Education Marketing

Catie Clark

Strategic liaison for higher education partnerships at Niche

Niche

Episode: Reducing Friction: Rethinking Student Engagement for a Modern Enrollment Journey

Dawn Aubrey

Vice President of Enrollment Management at Oakland University

Oakland University

Episode: Episode 58: From Access to Success – How Strategic Enrollment Management and Partnerships are Transforming the First-Generation Student Experience

Luke Schulz-Dyce

Guest with background at Fairleigh Dickinson University and experience scaling access and student success

StudentBridge

Episode: Episode 56: Why Students Choose the Schools They Attend.

Host

Jonathan Clues

Host of Filling Seats, often collaborating on enrollment marketing strategy and storytelling.

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Apple Podcasts

#194

South Africa/Business/Marketing

Talking Points

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Episode 58: From Access to Success – How Strategic Enrollment Management and Partnerships are Transforming the First-Generation Student Experience

Q: If you had top two to three tips of the story so far, what would be some ingredients for success?

The host asks for actionable takeaways, and Dawn emphasizes regularly convening people, using data, and incorporating student voices; creating a first-gen scaling group, improving early alert systems, and ensuring integrated processes across offices are key to success.

Episode 58: From Access to Success – How Strategic Enrollment Management and Partnerships are Transforming the First-Generation Student Experience

Q: Do you remember what it was like being a first-gen student? Did you feel lonely? What tools helped you adapt?

Dawn described the initial sense of navigating with support from family, mentors, and role models; personal guidance from faculty and staff during office hours and informal meetups helped her build belonging and confidence, which informs her approach to building a supportive, connected campus environment for current students.

Navigating the Sea of Sameness in Higher Education Marketing

Q: What advice would you give enrollment leaders about standing out while staying authentic?

Clearly define who you are, have the courage to own that identity, broaden messaging to highlight distinctive campus moments, and involve internal stakeholders to ensure programs are accurately represented and supported by real student experiences.

Navigating the Sea of Sameness in Higher Education Marketing

Q: How does UC ensure what it promises becomes a lived reality for students and how is differentiation communicated online?

By aligning admissions, faculty, and program leadership to continuously verify what is said matches actual experiences, and by prioritizing authentic storytelling, with attention to the unique aspects of each college and its culture rather than generic campus visuals.

Navigating the Sea of Sameness in Higher Education Marketing

Q: What should students immediately understand about UC that they may not get elsewhere?

UC emphasizes its location in the state capital and the resulting access to government and cultural opportunities, plus a mission-driven approach that weaves internships, leadership development, and community involvement into every program.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on enrollment marketing for higher education, with practical discussions on modernizing the student journey from first touch to enrollment. Across episodes, guests explore authentic storytelling, cross-channel coordination, and data-informed strategies for pipeline growth, including campus visit experiences, video content, AI and personalization, and partnerships that scale impact. Noteworthy angles include authentic narratives over polished but detached messaging, reducing friction in the enrollment funnel, and building trusted, student-centered experiences through coordinated campus and digital touchpoints. The program frequently emphasizes actionable pilots, leadership buy-in, and measurable outcomes to prove the value ... more

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1. Office Hours With EAB
2. The Key with Inside Higher Ed
3. The Daily
4. Up First from NPR
5. For the Record, An AACRAO Podcast

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this podcast launched 5 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Scott Novak
2. Amber Fitzgerald
3. Jason Simon
4. Mallory Willsea
5. Mia Charette
6. Beth Wolfe
7. Catie Clark
8. Dawn Aubrey

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