翻转体育(Sports Inverted)
滑轮一档致力于丰富中文世界里的体育叙事的节目，不限运动，不只是体育播客。 大概率是最书呆子的体育播客-2022.06.06
| Publishes | Weekly | Episodes | 109 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Sports |
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Latest Episodes
世界杯决赛近在眼前了，有报道强调决赛的中场秀将再次打破惯例，从15分钟延长到30分钟。可能这只是一次为了比赛收益和流量的小改动，可能补水时间将足球的90分钟切割成四节也还说得过去，但今年世界杯上美国总统川普的场外“助攻”（为前锋巴洛贡红牌申诉，获得FIFA纪律委员会“缓刑一年”）则截然不同，显然是一次出格的事件。
但这个流程不只是总统川普一个电话，也是一次国际足联赛事规则的现场教学和博弈。所以这是一个相对专业的话题，我也找了相对专业的律师朋友做了一次认真的讨论。
本期节目我们跟友台律人行主播... more
这届世界杯，当大家的目光都聚焦在巨星和豪门身上时，我却被一些冷门球队的球衣吸引了。这些球队的赞助商，不再是耐克阿迪，而是一些我们既熟悉又陌生的中国品牌。这背后是一种偶然，还是一套精心设计的商业策略？从代工厂起家的中国品牌，是如何一步步走到世界足球的最高舞台，并选择了一条“农村包围城市”的独特路径？
为了掰开聊聊这个话题，我继续和长期关注体育产业、熟悉运动品牌行业的体育产业独立评论负责人张宾。
节目中，我们会深入探讨：
• 营销新玩法：从洗脑广告到AI代言，本届世界杯的中国品牌营销有哪些新趋... more
德国男足已经告别本届世界杯，2027年他们将不再身穿阿迪达斯，这件事本身就足以震动整个体育产业。
当一个长达70年、深度绑定了国家荣誉与民族工业象征的合作关系宣告终结时，我们讨论的已远不止是一份商业合同。外界的讨论众说纷纭，但大多停留在“耐克出价更高”的表面。这是否是一场蓄谋已久的“偷家”？
观察品牌们如何在世界杯期间博弈，是一种别样的乐趣。而阿迪达斯和耐克的斗争，叠加上几十年来的缠斗，就是最值得观赏的品牌宿命鏖战。
【聊天的人】
hualun@翻转体育播客
张宾@体育产业独立评论、运... more
紧急录制，单口见谅。赞美梅西，今年是老将的盛宴。
• 克雷格·戈登（苏格兰，43岁）：40岁时双腿严重骨折，三年后奇迹复出，本届最老。
• C罗（葡萄牙，41岁）：非门将最老，连续六届世界杯的极致自律。
• 奥乔亚（墨西哥，40岁）：六届元老，平时隐身、世界杯显灵的神。
• 莫德里奇（克罗地亚，40岁）：第五次参赛，克罗地亚永不停歇的心脏。
• 哲科（波黑，40岁）：凭一己之力把祖国扛进世界杯的重型支点。
• 诺伊尔（德国，40岁）：滑雪重伤面临截肢风险后，重新站回门线的划... more
Reviews
- 地域
万花筒般绚烂的体育世界。地域里的往事小众而大同。最棒的中文体育博客。继续啊！滑板！！
Apple Podcasts5安东尼奥尼麦金China5 years ago - 加油哟
支持体育嘻嘻
Apple Podcasts5抓娃娃必得🐧China7 years ago - 🐂🍺
加油鴨～
Apple Podcasts5愛學習の小學生
United States7 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #141 | China/Sports |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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