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Artwork for Experiment Nation: The Podcast

Experiment Nation: The Podcast

Rommil from Experiment Nation
Artificial Intelligence
CRO
Experiment Nation
A/B Testing
Conversion Rate Optimization
Speero
ROI
Experimentation
Eppo
Datadog
Ethical Testing
Digital Marketing
Burnout
Growth
Leadership
Efestra
EXCEL Meetups
Learning Loop
Experimentation Governance
Datadog Acquisition

Every week we share: - Interviews with the Best Conversion Rate Optimization (CRO) professionals and Experimenters from around the world - Conference sessions / Tutorials Recent recognition: - Top 10% of most followed Podcasts on Spotify experimentnation.substack.com

PublishesTwice weeklyEpisodes181Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Experiment Nation: The Podcast

Latest Episodes

What do you do when an experiment tanks conversion rate by 8% in less than a week?In this episode, Gerda and Rommil break down real CRO and experimentation scenarios submitted by the community, including failed tests, executive pressure, guardrail me... more

Most teams say they “do research”… but very few actually do it well.In this episode, we break down what real customer research looks like in CRO and growth. From analyzing 200+ survey responses manually, to why AI still struggles with qualitative dat... more

In this episode, we dive into the realities of CRO (Conversion Rate Optimization) today — from AI anxiety to experimentation culture and how teams should actually be structured.

We start with a surprisingly philosophical take on photography and over... more

In this episode, we answer real, unfiltered questions from the CRO and experimentation community. We dig into how far AI can realistically help with experimentation, why revenue metrics like ARPU are a nightmare for MDE calculations, how to handle sk... more

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Recent Guests

Emiliano Blanco
Senior growth and product leader with experience driving revenue through data-driven experimentation and high impact digital strategies
Episode: S5E5 - Building Experimentation Programs from Scratch with Emiliano Blanco
Namata Agarwal
Product designer with 17 years of experience
Independent / various employers
Episode: S5E4 - Ethical Testing & Design in Experimentation: Leaks vs. Puddles Framework (w/ Namata Agarwal)
Ryan Lucht
Experimentation evangelist at Datadog (formerly Eppo)
Datadog
Episode: S5E3: Eppo, Datadog & The Future of Experimentation | Ryan Lucht on Advanced Testing & Culture
Romo Santiago
Founder of Experiment Nation
Experiment Nation
Episode: S5E3: Eppo, Datadog & The Future of Experimentation | Ryan Lucht on Advanced Testing & Culture
Manuel Da Costa
Head of Effective Experiments, CRO expert
Effective Experiments / Efestra
Episode: S5E2: Why Most Experimentation Programs Fail featuring Manuel Da Costa
Paul Randall
Associate Director of Strategy at Speero
Speero
Episode: S5E1: Create a Growth & Experimentation Strategy with Paul Randall from Speero

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#118
Canada/Business/Marketing
Apple Podcasts
#154
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

S5E1: Create a Growth & Experimentation Strategy with Paul Randall from Speero
Q: Paul, why did Speero move from a CRO focus to an experimentation-led growth approach?
The move reflects a shift from optimizing what exists to designing systems that enable ongoing experimentation, with a emphasis on long-term growth, cross-functional collaboration, and learning across the business rather than just the website.
S5E3: Eppo, Datadog & The Future of Experimentation | Ryan Lucht on Advanced Testing & Culture
Q: What are the three main OKRs for experimentation leaders?
Adoption, to onboard more teams; efficiency, to reduce the cost and friction of running experiments; and trustworthiness, to automate diagnostics and ensure reliable measurement across initiatives.
S5E3: Eppo, Datadog & The Future of Experimentation | Ryan Lucht on Advanced Testing & Culture
Q: Why was Datadog interested in acquiring Eppo, and how will the integration look?
Datadog is incorporating experimentation and feature flagging into its broader observability platform, making test results and performance metrics available in one place, while keeping Eppo as a standalone tool during the transition.
S5E3: Eppo, Datadog & The Future of Experimentation | Ryan Lucht on Advanced Testing & Culture
Q: Ryan, what does Eppo do and how would a CRO use it?
Eppo combines experimentation with feature flagging to allow scalable testing across a data infrastructure, enabling teams to run many experiments and then use the data warehouse for ongoing analysis and segmentation after the test.
S5E5 - Building Experimentation Programs from Scratch with Emiliano Blanco
Q: What tends to be the first thing you focus on when starting from zero?
Understand the business goals, map the entire funnel to identify major drops, and determine the end-to-end conversion rate to prioritize which parts of the funnel to test first.

Audience Metrics

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Frequently Asked Questions About Experiment Nation: The Podcast

What is Experiment Nation: The Podcast about and what kind of topics does it cover?

Two hosts lead a practical, slightly irreverent exploration of conversion rate optimization, experimentation, and growth. Episodes weave hands-on CRO tactics with governance, culture, and organizational dynamics, often balancing qualitative and quantitative approaches. A recurring throughline is building scalable experimentation programs, aligning insights with business outcomes, and navigating the influence of AI on the craft. Guests tend to be senior practitioners and thinkers—CROs, product designers, growth leaders, and platform experts—who share frameworks, real-world case studies, and actionable playbooks. The show stands out for its emphasis on governance, community building, and long-form discussions that mix tactical advice with bro... more

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Experiment Nation: The Podcast launched 6 years ago and published 181 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Experiment Nation: The Podcast?

Recent guests on Experiment Nation: The Podcast include:

1. Emiliano Blanco
2. Namata Agarwal
3. Ryan Lucht
4. Romo Santiago
5. Manuel Da Costa
6. Paul Randall

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