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ET Startup School

The Economic Times

Welcome to ET Startup School. A step-by-step guide to building your startup and helping it succeed. Host Suresh Venkat quizzes entrepreneurs to put together a 12-step program for beginners. From the basics of "What should I do with my idea?" to " How do I figure out Product-Market fit?" and expanding to " How do I prioritize spending?", ET Startup School gets you the answers from founders who have... more

PublishesWeeklyEpisodes17Foundeda year ago
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CareersEntrepreneurshipBusiness

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Artwork for ET Startup School

Latest Episodes

Aditya Ghosh has worn several hats over a storied, and still continuing career - lawyer turned aviation entrepreneur, a restaurateur, an investor, a motivational speaker, an art collector, a dad, and then some. From explaining industry dynamics to so... more

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a year ago

Your startup has scaled up, and the market has taken notice. Potential suitors are hinting at an acquisition. How can you navigate deal structures, earnout periods, industry trends, and even payout terms and conditions? What should your response be t... more

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a year ago

Course correction is a term that traces its origins to sailing. This episode may help you navigate your startup ship out of troubled waters. Your teacher is Mayank Kumar, Co-Founder & MD, upGrad. Money is tight. Investors are scarce. Runways have sho... more

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a year ago

Should work be “like a family”? How do you manage office politics? Can you train for and enforce gender sensitivity? When is HR really needed, and what should their ideal role be? Fractal’s Srikanth Velamakanni breaks down what company culture really... more

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a year ago

You’re firing at all cylinders, but the results just don’t match. How do you assess and solve risks? Is there a troubleshooting playbook? Any frameworks to help you isolate and address concerns? Can funding help? Or should you just pack up? Learn wha... more

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a year ago

Is there a science to naming your brand? What about choosing or designing your brand’s assets, such as a logo, jingle, colours or packaging? Should you sign on a celebrity or an influencer? Which platform should you advertise on, and is all marketing... more

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a year ago

Today’s class at ET Startup School is called Topline Growth or Unit Economics, what should I chase? Your teacher is Sandeep Deshmukh, the Co-Founder and CEO of ElasticRun, and a quintessential small-town boy who’s made it big. Sandeep Deshmukh is her... more

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a year ago

Everyone needs a great team. Which means, everyone needs brilliant team-mates. So, how can you find, hire and pay the right people to join me? Listen in to your teacher, Upasana Taku, the Co-founder and Chairperson of MobiKwik to find out. Mobikwik h... more

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a year ago

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