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Artwork for Commerce Untold

Commerce Untold

Eitan Koter
E-Commerce
Ecommerce
E-Commerce Marketing
Digital Marketing
Amazon
SEO
Digital Advertising
Consumer Behavior
Video Marketing
Customer Experience
Artificial Intelligence
Influencer Marketing
Conversion Rate Optimization
Marketing Strategies
Google Ads
Email Marketing
Entrepreneurship
Storytelling
Tiktok
Social Media

Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media,... more

PublishesWeeklyEpisodes215Founded3 years ago
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MarketingEntrepreneurshipBusiness

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Artwork for Commerce Untold

Latest Episodes

Adoram Leshem is the Chief Executive Officer of Nübrace, an orthopedic aids company he founded after years of knee pain from martial arts, hiking, and dirt biking left him searching for a brace that actually worked. When nothing on the market gave hi... more

YouTube

Jeremy Goldman is VP Editorial & Insights at RETHINK Retail, a community platform supporting retailers, brand leaders, logistics practitioners, and AI specialists. Before joining RETHINK Retail, he founded and sold the Firebrand Group, spent years as... more

YouTube

Deneke O'Reilly is the founder and principal of Reliq Strategy, bringing 20 years of customer data experience to retailers trying to build durable growth. He spent his career converting customer insights into incremental revenue, starting in email ma... more

YouTube

Vira Sadlak is a Retention Marketing Strategist at Flowium, a retention-focused agency and Klaviyo Platinum Partner specializing in email, SMS, and lifecycle marketing for e-commerce brands. She works with DTC brands across categories to build the au... more

YouTube

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Recent Guests

Adoram Leshem
Founder of Nübrace
Nübrace
Episode: 215. Why Knee Braces Haven't Changed in 70 Years ft. Adoram Leshem
Jeremy Goldman
VP Editorial and Insights at RETHINK Retail
RETHINK Retail
Episode: 214. AI Won't Fix a Broken Funnel ft. Jeremy Goldman
Deneke O'Reilly
Founder and principal of Reliq Strategy
Reliq Strategy
Episode: 213. Your Customer Data Is Lying To You ft. Deneke O'Reilly
Vira Sadlak
Senior Strategist at Flowium
Flowium
Episode: 212. The Retention Playbook Most DTC Brands Ignore ft. Vira Sadlak
Cem Atik
Co-founder at Harucon Ventures
Harucon Ventures
Episode: 211. Stop Optimizing for Revenue. Optimize for Profit ft. Cem Atik
Kate Assaraf
Founder of DIP (Deep), a plastic-free haircare brand
Deep (DIP)
Episode: 210. Building Seven Figures Without Running a Single Ad ft. Kate Assaraf
Ilya Mikin
Vice President M&A at Corum Group
Corum Group
Episode: 209. The M&A Window You Can’t Afford to Miss ft. Ilya Mikin
Carol Shih
International ecommerce specialist; founder of Qode Space (Shopify agency) and Doraemi (cross-border agency)
Qode Space; Doraemi
Episode: 208. Why Most Brands Fail at Cross-Border E-Commerce ft. Carol Shih
Tarkan Salar
Founder of Smart Concepts
Smart Concepts
Episode: 207. The 80/20 Rule That Saves Your Business ft. Tarkan Salar

Host

Eitan Koter
Host of Commerce Untold

Reviews

5.0 out of 5 stars from 63 ratings
  • Amazing Resource

    Great conversations with actionable takeaways for ecomm professionals.

    Apple Podcasts
    5
    MV1513
    United States7 months ago
  • Awesome show!

    Great host and great guests and great content. Love it!

    Apple Podcasts
    5
    JO100479
    United States7 months ago
  • Practical and Insightful for eComm Leaders

    The conversations are sharp and to the point, with practical takeaways for anyone in eCommerce. Eitan is a thoughtful host who knows how to dig into real challenges and uncover solutions. Highly recommend for anyone looking for tactical advice and fresh perspectives on growing in eComm.

    Apple Podcasts
    5
    MayKam28
    United Statesa year ago
  • Guest Appearance

    Had a great time being featured on the mastering e-commerce podcast. Was a pleasure to speak with Eitan about pressing marketing issues.

    Apple Podcasts
    5
    Francesco Alfano
    Canadaa year ago
  • Great podcast for eCommerce Marketers

    I highly recommend this podcast for anyone looking to learn how to scale their brand

    Apple Podcasts
    5
    Supersquid825
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is seen as a reliable source for timely, tactical e-commerce guidance.
Listeners praise the candid, in-the-trenches perspectives from founders and leaders.
Host asks thoughtful, in-depth questions that pull out actionable takeaways.
Episodes frequently feature operators delivering real-world lessons and frameworks.
Guests provide practical, tactical ecommerce insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#61
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

215. Why Knee Braces Haven't Changed in 70 Years ft. Adoram Leshem
Q: What is the breakthrough with Nübrace?
The breakthrough is the Power Boost Active System, featuring two side springs that absorb body weight during bending and release energy to provide a lifting push when standing, creating real power and movement benefits.
213. Your Customer Data Is Lying To You ft. Deneke O'Reilly
Q: What are the major challenges that retailers are facing these days?
The main challenges are dealing with overwhelming data and figuring out which data actually informs profitability and which campaigns drive customers, especially with privacy concerns and incomplete data. Retailers struggle with attribution, deciding where to invest to grow revenue, and stitching together online and offline signals into a single view.
198. How To Launch A Beauty Brand with David Feuerstein
Q: How does the platform manage inventory risk as brands scale?
By enabling small initial runs, predictive AI-driven demand forecasting, and a direct relationship with production, brands can scale gradually and avoid tying up excessive capital in unsold stock.
198. How To Launch A Beauty Brand with David Feuerstein
Q: What are the pains for entrepreneurs wanting to launch a beauty brand before Cre8or?
They faced complex supply chains, multiple vendors for formulators, manufacturers, packaging, and fulfillment, plus regulatory hurdles; Cre8or consolidates these into a single, scalable ecosystem that reduces time-to-market and capital risk.
198. How To Launch A Beauty Brand with David Feuerstein
Q: David, how would you describe your ideal customer profile?
The ideal customer falls into three tiers: those who believe in themselves and their brand potential but lack the means or know-how, brands with limited capital who want to create something meaningful, and those looking to rapidly expand into additional product lines with the platform's support.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Commerce Untold

What is Commerce Untold about and what kind of topics does it cover?

This show centers on practical, battle-tested growth playbooks for ecommerce and retail, with a focus on channel strategy, marketplaces, retail media, social commerce, and live shopping. Across episodes, guests discuss real-world wins and costly missteps—from profitable profitability frameworks and data-driven decision making to cross-border expansion and creator-driven programs. Strategic topics such as M&A readiness, brand authenticity, and durable customer journeys frequently surface, often anchored by hands-on operator perspectives, agency insights, and tech-enabled approaches. The conversations typically aim to translate complex marketing and growth concepts into actionable steps for founders, marketers, and executives navigating the U... more

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How many listeners does Commerce Untold get?

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How many subscribers and views does Commerce Untold have?

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Which podcasts are similar to Commerce Untold?

These podcasts share a similar audience with Commerce Untold:

1. How I Built This with Guy Raz

How many episodes of Commerce Untold are there?

Commerce Untold launched 3 years ago and published 215 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Commerce Untold?

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What guests have appeared on Commerce Untold?

Recent guests on Commerce Untold include:

1. Adoram Leshem
2. Jeremy Goldman
3. Deneke O'Reilly
4. Vira Sadlak
5. Cem Atik
6. Kate Assaraf
7. Ilya Mikin
8. Carol Shih

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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