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Artwork for Commerce Untold

Commerce Untold

Eitan Koter
E-Commerce
Ecommerce
E-Commerce Marketing
Digital Marketing
Amazon
SEO
Digital Advertising
Consumer Behavior
Video Marketing
Customer Experience
Artificial Intelligence
Influencer Marketing
Conversion Rate Optimization
Marketing Strategies
Google Ads
Entrepreneurship
Tiktok
Social Media
Marketing Strategy
Facebook Ads

Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies. Each episode features founders, CMOs, retail and e-commerce leade... more

PublishesWeeklyEpisodes212Founded3 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Commerce Untold

Latest Episodes

Vira Sadlak is a Retention Marketing Strategist at Flowium, a retention-focused agency and Klaviyo Platinum Partner specializing in email, SMS, and lifecycle marketing for e-commerce brands. She works with DTC brands across categories to build the au... more

YouTube

Cem Atik is the co-founder and CMO of Harucon Ventures, a firm that acquires minority and majority equity stakes in e-commerce and SaaS businesses doing between one and ten million in annual revenue. Rather than operating as an agency or consultancy,... more

YouTube

Kate Assaraf is the CEO and founder of dip sustainable, a plastic-free haircare brand she launched in 2021 that hit seven figures within 18 months without running a single paid ad. Before starting dip, she spent 20 years inside the beauty industry, l... more

YouTube

Ilya Mikin is Vice President of Technology M&A at Corum Group, one of the leading technology M&A advisory firms globally. His background spans more than two decades across enterprise marketing at Intel and Unilever, executive and CEO roles at compani... more

YouTube

Key Facts

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Recent Guests

Cem Atik
Co-founder at Harucon Ventures
Harucon Ventures
Episode: 211. Stop Optimizing for Revenue. Optimize for Profit ft. Cem Atik
Kate Assaraf
Founder of DIP (Deep), a plastic-free haircare brand
Deep (DIP)
Episode: 210. Building Seven Figures Without Running a Single Ad ft. Kate Assaraf
Ilya Mikin
Vice President M&A at Corum Group
Corum Group
Episode: 209. The M&A Window You Can’t Afford to Miss ft. Ilya Mikin
Carol Shih
International ecommerce specialist; founder of Qode Space (Shopify agency) and Doraemi (cross-border agency)
Qode Space; Doraemi
Episode: 208. Why Most Brands Fail at Cross-Border E-Commerce ft. Carol Shih
Tarkan Salar
Founder of Smart Concepts
Smart Concepts
Episode: 207. The 80/20 Rule That Saves Your Business ft. Tarkan Salar
Pamela Wagner
Founder of Agila Digital, a Google partner agency
Agila Digital
Episode: 205. Your Ads Are Failing And Here’s Why ft. Pamela Wagner
Matt Raminick
Founder and CEO of Sunnyside
Sunnyside
Episode: 204. Smarter Ads That Profit ft. Matt Raminick
Adam Callinan
Founder of Pentane, former Bottlekeeper leader
Pentane (and Bottlekeeper)
Episode: 203. Why Paid Ads Are Breaking Your Business ft. Adam Callinan
Íñigo Rivero
Co-founder and managing director of House of Marketers
House of Marketers
Episode: 202. Why TikTok Beats Instagram for Sales ft. Iñigo Rivero

Host

Eitan Koter
Host of Mastering eCommerce Marketing Podcast; CEO of Vimmi; Co-CEO of Vimmi

Reviews

5.0 out of 5 stars from 61 ratings
  • Amazing Resource

    Great conversations with actionable takeaways for ecomm professionals.

    Apple Podcasts
    5
    MV1513
    United States6 months ago
  • Awesome show!

    Great host and great guests and great content. Love it!

    Apple Podcasts
    5
    JO100479
    United States6 months ago
  • Practical and Insightful for eComm Leaders

    The conversations are sharp and to the point, with practical takeaways for anyone in eCommerce. Eitan is a thoughtful host who knows how to dig into real challenges and uncover solutions. Highly recommend for anyone looking for tactical advice and fresh perspectives on growing in eComm.

    Apple Podcasts
    5
    MayKam28
    United States10 months ago
  • Guest Appearance

    Had a great time being featured on the mastering e-commerce podcast. Was a pleasure to speak with Eitan about pressing marketing issues.

    Apple Podcasts
    5
    Francesco Alfano
    Canada10 months ago
  • Great podcast for eCommerce Marketers

    I highly recommend this podcast for anyone looking to learn how to scale their brand

    Apple Podcasts
    5
    Supersquid825
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value the balance of strategic context and hands-on advice.
Show consistently delivers valuable perspectives on growth and strategy in modern commerce.
Hosts are well-prepared, thoughtful, and able to pull out actionable insights.
Guests are high-caliber and relevant to eCommerce, marketing, and operations.
Listeners praise practical, tactical takeaways and deep-dive conversations with operators in the trenches.

Talking Points

Recent interactions between the hosts and their guests.

198. How To Launch A Beauty Brand with David Feuerstein
Q: How does the platform manage inventory risk as brands scale?
By enabling small initial runs, predictive AI-driven demand forecasting, and a direct relationship with production, brands can scale gradually and avoid tying up excessive capital in unsold stock.
198. How To Launch A Beauty Brand with David Feuerstein
Q: What are the pains for entrepreneurs wanting to launch a beauty brand before Cre8or?
They faced complex supply chains, multiple vendors for formulators, manufacturers, packaging, and fulfillment, plus regulatory hurdles; Cre8or consolidates these into a single, scalable ecosystem that reduces time-to-market and capital risk.
198. How To Launch A Beauty Brand with David Feuerstein
Q: David, how would you describe your ideal customer profile?
The ideal customer falls into three tiers: those who believe in themselves and their brand potential but lack the means or know-how, brands with limited capital who want to create something meaningful, and those looking to rapidly expand into additional product lines with the platform's support.
204. Smarter Ads That Profit ft. Matt Raminick
Q: When should a brand start exploring channels beyond Meta, and how should they think about diversification in relation to lifecycle and brand-building?
Brands should first establish a reliable organic and direct traffic foundation, then diversify across channels so paid social represents a smaller share of revenue; this reduces risk if a platform falters and supports a sustainable growth trajectory.
204. Smarter Ads That Profit ft. Matt Raminick
Q: How did your time on the brand side help you transition to running an agency, and what did you bring from that experience?
Experience from working inside brands informed a client-centric approach, helping Sunnyside focus on becoming a true partner, getting a seat at the table early, and building processes that address real business needs rather than applying a generic agency playbook.

Audience Metrics

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Frequently Asked Questions About Commerce Untold

What is Commerce Untold about and what kind of topics does it cover?

A deep dive into modern commerce, this show centers on real-world growth tactics in eCommerce and retail. Episodes consistently explore strategy behind product-market fit, marketing and advertising effectiveness, supply chain, and customer experience, often featuring founders and senior leaders who share actionable insights, war stories, and practical frameworks for scaling brands. A standout quality is the blend of hands-on, in-the-trenches perspective with strategic thinking, plus a recurring emphasis on data-driven decision making, AI applications, and the evolving landscape of omnichannel commerce. Listeners likely include operators, marketers, and builders who want tactical takeaways you can apply to your own business or client portfol... more

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Which podcasts are similar to Commerce Untold?

These podcasts share a similar audience with Commerce Untold:

1. How I Built This with Guy Raz

How many episodes of Commerce Untold are there?

Commerce Untold launched 3 years ago and published 212 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Commerce Untold?

Recent guests on Commerce Untold include:

1. Cem Atik
2. Kate Assaraf
3. Ilya Mikin
4. Carol Shih
5. Tarkan Salar
6. Pamela Wagner
7. Matt Raminick
8. Adam Callinan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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