Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies
4 The CreativesWelcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After ... more
| Publishes | Twice monthly | Episodes | 44 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | BusinessArtsDesignEntrepreneurship | ||||
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Latest Episodes
Text us your questions, and we'll address them in the show!
Many freelance designers hit an income ceiling around $50K per year, despite putting in more hours and taking on more projects. It's not about working harder—it’s about working smarter.
In... more
Text us your questions, and we'll address them in the show!
Freelancing as a designer can be an amazing career path—but let’s be real, it comes with its fair share of annoyances. Late payments, ghosting clients, unpredictable referrals, and the drea... more
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Podcast Description:
In this first episode of 2025, I’m diving into five different client acquisition strategies—ranked from worst to best—based on my personal experience and the successes... more
Text us your questions, and we'll address them in the show!
In this episode of Earning by Design, I’m diving into quarter one trends across 15 different industries and what they mean for your design business. If you’ve ever wondered why some months ... more
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Reviews
- Love it
Very insightful and great tips, it’s my favourite podcast to listen to! I’d love for you to do one on strategic thinking/branding related (you may have already)
Apple Podcasts5hagshahah
United Kingdom7 months ago - A great resource for useful info
I’m a long-time graphic designer who, after almost 30 years in-house and freelancing, had to take a job in a completely different industry. My desire to get back to full-time freelance graphic work has led me to Lauren’s podcast.
I have found so much useful information in these episodes. A lot of real-world, business-centred strategy that has energized me to start rebuilding my client-base, and even more importantly, to build a smarter, more lucrative freelance career.
Apple Podcasts5oogieboogiex
Canadaa year ago - An Amazing Inspiration
What an amazingly awesome podcast. I’ve been following 4 the Creatives for about a year and also watched a lot of your YouTube videos. This podcast is a perfect companion to all other content you created. As a newbie to the world of Graphic Design, I love listening to it while working or driving to keep me learning and inspired.
Apple Podcasts5Praetoryan75
United States2 years ago - Amazing ❤️❤️
A podcast with lots of tips and business advice for designers wanting to boost their careers. Every episode gives a fresh viewpoint with tons of knowledge and wisdom.
Apple Podcasts5Luis EdilbertoUnited States2 years ago - Accessible and digestible!
Lauren is the go-to Grapgic Design mentor for making graphic design and freelancing accessible! She is a born teacher, with an innate ability to simplify complex topics. I’ve bought her course, which I highly recommend, am in her Facebook group where she actively participates and mentors, am looking forward to the next course, and now am grateful to have the podcast. Loving the guests!
Apple Podcasts5K1d$
Australia2 years ago
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Chart Rankings
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Apple Podcasts | #73 |  Saudi Arabia/Arts/Design |
Apple Podcasts | #87 |  Brazil/Arts/Design |
Apple Podcasts | #151 |  South Africa/Arts/Design |
Apple Podcasts | #169 |  Mexico/Arts/Design |
Apple Podcasts | #208 |  India/Arts/Design |
Apple Podcasts | #214 |  Russia/Arts/Design |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Targeting graphic designers and freelancers, this podcast addresses the unique challenges and opportunities within the field of graphic design. Key topics include client acquisition strategies, managing client relationships, pricing, and the mindset required for sustainable business growth. The host, Lauren Gonzalez, draws from her personal journey of transitioning from in-house designer to successful freelancer, sharing actionable insights aimed at helping listeners improve their own practices and outcomes. By focusing on relevant issues and practical solutions, the podcast serves as a valuable resource for aspiring and established designers alike, contributing significant knowledge to the freelancing community.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Profitable Graphic Designer
2. Creative Pep Talk
3. The Futur with Chris Do
4. Design Matters with Debbie Millman
5. The Digital Marketing Podcast
How many episodes of this podcast are there?
this podcast launched 2 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Lindsay Faller
2. Louise Brogan
3. Barney Abramson
4. David Block
5. Jamie Roberts
6. Brittany Ratelle
7. Jess Langley
8. Rodrigo Gonzalez
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.