DTC Lab｜未来品牌之路
BeyondPod「DTC Lab」是一档专注品牌营销的商业类节目，深入讨论如何围绕中国极具特色的数字化基础设施，打造直面用户（direct to consumer）的未来品牌这一话题。 节目涵盖三条主线： 1 数字基建：如何看待、理解、投资以抖音、微信、微博、小红书、天猫、美团为代表的内容/社交/电商/生活服务平台 2 营销科技：先进技术和工具已经并将继续改变营销，创造新的市场机会与时代红利 3 行业赛道：不同行业的品牌如何以用户/客户为中心，进行产品、营销、运营和商业模式创新 来自不同背景的嘉宾在此汇聚、交流碰撞，带来不同视角的前沿观点和个人故事。 主理人AY和制作人Hec试图将「DTC」作为一种方法，秉持实验精神（Lab），坚持探索多元的内容形态风格，通过线上线下读书会、城市见面会、案例小组、节目共创等多种形式建立一个紧密链接、深度交流的品牌营销社区，构建一个富有群体智慧的价值网络。 本节目由创意播客... more
| Publishes | Twice monthly | Episodes | 94 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | EducationBusiness |
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Latest Episodes
【主理人来信📨 文/艾勇】
这期节目的嘉宾是身体护理品牌浴见的创始人Lily。
最早认识Lily是两年前她来录BeyondPod 旗下另外一档节目《美妆内行人》，聊李佳琦和花西子的舆论风波，她作为一位资深公关人来分享公众人物和企业品牌在危机中的处理与应对。那期节目反响热烈，也上了小宇宙首页推荐，到年底我出差长沙正好顺路去她公司交流学习。接下来的两年，Lily是美内返场最多的嘉宾之一，持续给我们分享品牌打造的经验干货，也分享她在公司经营管理中的学习和思考。
这次录DTC的机缘是浴见在创... more
【主理人来信📨 文/艾勇】
本期节目是我个人非常感兴趣也很期待的一个话题：茶咖代表的现制赛道（MTO，Make-to-order）。在疫情过后相对疲软的经济环境里，这个赛道过去几年也经历了快速扩张、批量上市、价格战叠加外卖补贴大战等一系列的发展，每个人作为消费者体感强烈，同时在营销打法上也持续为各个行业的营销从业者所关注研讨。
这期节目里，我们希望呈现出的一个视角是，相比较工业化、非常成熟的RTD（Ready-to-drink）预包装即饮行业，以茶咖为代表的现制赛道非常具有中国特色：一... more
主理人来信📨
CPA中文播客社区从2022年开始，每年会在11月颁布一年一度的CPA中文播客奖，并发布面向第二年的《中文播客白皮书》。
作为一个传统，CPA中文播客社区三位联合发起人Bessie、老袁和我每年也会在这个时候录一期播客，分享他们这一年对播客行业的观察，因此这个系列也被戏称为“年更节目”。
本期节目中，我们探讨了视频播客与传统访谈节目的异同，国内外播客发展路径的差异，创作者在流量焦虑与内容价值之间的平衡，播客线下空间、付费内容与AI技术的应用，以及制作人的重要性及其在商业化的... more
【主理人来信📨 文/艾勇】
各位听众朋友们大家好，我今年个人花了很多时间在大湾区，一个直观的感受是，深圳的创始人和从业者都默认第一可以做AI结合的智能硬件，第二就是生意可以起手同时做境内境外两个市场。
这期节目是在中国跨境电商、品牌出海的重镇—深圳坂田的产业园里录制的，飞轮私域的办公室就在这个片区，电梯间的广告都是全球大贸的航班信息。
作为飞轮私域的创始人，海春从华为大厂毕业后已经在出海这个赛道耕耘了12年，做过卖家、做过培训、做过服务，现在在做SaaS。
他的经历既见证了中国经... more
Reviews
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hi 如标题
Apple Podcasts4Ail-JS
United States2 years ago - 选题12
请问在哪里可以看到完整的音频内容文字版？
Apple Podcasts5热………China3 years ago
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Apple Podcasts | #80 |  Hong Kong/Business |
Apple Podcasts | #144 | China/Business |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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