DTC Lab｜未来品牌之路
BeyondPod「DTC Lab」是一档专注品牌营销的商业类节目，深入讨论如何围绕中国极具特色的数字化基础设施，打造直面用户（direct to consumer）的未来品牌这一话题。 节目涵盖三条主线： 1 数字基建：如何看待、理解、投资以抖音、微信、微博、小红书、天猫、美团为代表的内容/社交/电商/生活服务平台 2 行业赛道：不同行业的品牌如何以用户/客户为中心，进行产品、营销、运营和商业模式创新 3 营销科技：先进技术和工具已经并将继续改变营销，创造新的市场机会与时代红利 来自不同背景的嘉宾在此汇聚、交流碰撞，带来不同视角的前沿观点和个人故事。 主理人AY和制作人Hec试图将「DTC」作为一种方法，秉持实验精神（Lab），坚持探索多元的内容形态风格，通过线上线下读书会、城市见面会、案例小组、节目共创等多种形式建立一个紧密链接、深度交流的品牌营销社区，构建一个富有群体智慧的价值网络。 本节目由创意播客... more
| Publishes | Weekly | Episodes | 62 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessEducation |
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Latest Episodes
各位听友大家好，欢迎来到最新一期的「DTC Lab」。本期节目是我在「CPA超频对话」节目中，代表CPA中文播客社区与小宇宙CEO Kyth的对话。 more
这期节目的嘉宾是一位老法师——宝洁管培出身、消费品专家、可啦啦全域增长和消费者运营负责人Jerry。所有toC的公司都不反对“以用户为中心”，近年来也有越来越多的公司设置专门的消费者运营部门（当然会有不同的名称），但像可啦啦这样单独设置独立的一级部门，负责用户洞察、公私域会员运营、社群运营、用户服务等消费者运营的完整闭环，进而从消费者视角真正驱动品牌达成全域增长，这在我们看到的品牌实践中，算是走得也比较前的。 more
各位听友大家好，我是艾勇。我个人一直在更新两档播客节目，分别是「DTC Lab | 未来品牌之路」 和 「以变应变 | 未来组织之路」。多年品牌管理和咨询服务以及自己创业的经历，都让我愈发意识到大部分时候，如何建立品牌、打造可持续的商业模式只是冰山上方的问题，而更为底层、也更加重要但往往容易被忽略的是冰山下方，也就是业务流程、组织能力、企业文化的打造。 more
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Reviews
- 求微信群，beyondthepark2021搜不出来
hi 如标题
Apple Podcasts4Ail-JS
United States8 months ago - 选题12
请问在哪里可以看到完整的音频内容文字版？
Apple Podcasts5热………Chinaa year ago
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Apple Podcasts | #61 | China/Business |
Apple Podcasts | #217 |  Hong Kong/Business |
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| Listeners per Episode | Gender Skew | Engagement Score | |||
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| Primary Location | Social Media Reach | ||||
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DTC Lab｜未来品牌之路 launched 2 years ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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