Driving Growth: The Go-To-Market Podcast
Roadmap AgencyExploring and unpacking the combined sales and marketing motions, tactics and metrics that create results for traditional B2B businesses. Hosted by Steve Whittington and presented by Roadmap Agency.
| Publishes | Twice monthly | Episodes | 15 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||
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Latest Episodes
Shannon Harvard, VP of Sales at Overstory Media Group, joins host Steve Whittington to discuss what it takes to build a go-to-market system from the ground up. Shannon shares lessons from her corporate media background and how she applied them in the... more
Host Steve Whittington breaks down the art of the discovery call, showing why it’s the most critical step in building a predictable revenue system. In this solo episode, Steve walks through how to prepare with research, use the ACE framework (Agenda,... more
Sales leader and author Leslie Venetz joins host Steve Whittington to share her proven strategies for outbound sales success. In this episode, Leslie unpacks the critical role of active listening, how to shift from product-centric to outcome-focused ... more
In this episode of Driving Growth, Steve Whittington dives into one of the most overlooked growth levers in B2B: account management. Learn how to tier your accounts, create actionable account plans, and operationalize your customer retention and expa... more
In this episode of Driving Growth, host Steve Whittington sits down with Brett Schmidt, CEO and co-founder of CORR Grain, to explore how a Saskatchewan-based startup became a major force in Western Canada’s agriculture sector. Brett shares how deep c... more
In this episode of Driving Growth, Steve Whittington unpacks how implementing a weekly sales scorecard can transform your B2B team's performance. Learn why most teams miss revenue targets—not due to lack of effort, but lack of clarity on leading indi... more
Chad Jones shares the journey from working at Apple to founding Push Interactions, a custom app development firm. He reflects on the pivotal role of brand positioning, evolving sales strategies, and learning the hard truths of go-to-market execution.... more
In this episode of Driving Growth, host Steve Whittington breaks down the essential components of a scalable, inspectable B2B sales process. Learn how to align your sales process with your revenue model, choose the right sales model, integrate sales ... more
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Audience Metrics
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Driving Growth: The Go-To-Market Podcast launched 7 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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