Doppelblick Employer Branding – HR trifft Marke: Zwei Ansichten, ein Thema
Jürgen Gietl und Stefan SchellerDer erste Podcast, der HR- und Branding-Expertise verbindet: Brand Management meets HR – Was können wir aus aktuellen Entwicklungen für das Employer Branding lernen? HR-Experte Stefan Scheller und Markenexperte Jürgen Gietl bringen regelmäßig aktuelle Entwicklungen aus dem Personalwesen und der Markenführung mit und leiten daraus Erkenntnisse für das Employer Branding ab. Ob Fachkräftemangel vs. E... more
| Publishes | Monthly | Episodes | 14 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  German | Category | Business | ||
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Latest Episodes
Mit HR-Experte Stefan Scheller und Markenexperte Jürgen Gietl
Was bringt teure Werbung oder ein glänzendes Markenversprechen, wenn Mitarbeitende gleichzeitig unter Einstellungsstopp, Sparmaßnahmen oder Unsicherheit leiden? Und warum investieren erf... more
Mit HR-Experte Stefan Scheller und Markenexperte Jürgen Gietl
Was bringt ein neues Logo oder ein frisches Design, wenn sich im Inneren eines Unternehmens nichts verändert? Und wann kann ein Rebranding tatsächlich der Startschuss für echten Wandel s... more
Mit HR-Experte Stefan Scheller und Markenexperte Jürgen Gietl
Donald Trump hat Diversity-, Equity- & Inclusion-Programme in den USA gestoppt – und viele Unternehmen reagieren auffallend schnell. Doch was bedeutet das für Employer Branding, Glaubwür... more
Mit HR-Experte Stefan Scheller und Markenexperte Jürgen Gietl
In der neuen Folge von Doppelblick Employer Branding nehmen Stefan und Jürgen eine Grundsatzfrage auseinander, die viele Unternehmen umtreibt:
Brauchen wir wirklich eine separate Arbei... more
Mit HR-Experte Stefan Scheller und Markenexperte Jürgen Gietl
In der neuesten Folge von Doppelblick – Employer Branding widmen sich Jürgen Gietl und Stefan Scheller einem zentralen Erfolgsfaktor im Employer Branding.
🔵 Stefan stellt seine persön... more
Zwischen Markenversprechen und Mitarbeitererlebnis
🎙️In dieser Episode von Doppelblick Employer Branding gehen Stefan und Jürgen der spannenden Frage nach, wie viel Strahlkraft eine Unternehmensmarke wirklich auf das Employer Branding hat, und wo ... more
Warum Unternehmen jetzt umdenken müssen
In dieser Episode von Doppelblick Employer Branding – HR trifft Marke. Zwei Ansichten. Ein Thema. nehmen Stefan Scheller und Jürgen Gietl das viel diskutierte Thema Fachkräftemangel und Recruiting in den Blic... more
Kündigungswellen, Unternehmenskultur und die Zukunft der Arbeit - wie Unternehmen mit dem Homeoffice umgehen sollten.
In der sechsten Episode von „Doppelblick Employer Branding“ sprechen Jürgen und Stefan über die Herausforderungen der Rückkehr ins... more
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