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Don't VLOOKUP

Bar Bruhis

Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated. And that’s where Don’t V*LOOKUP comes in. This podcast is meant to shed light o... more

PublishesTwice weeklyEpisodes27Founded2 years ago
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Tech NewsNews

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Artwork for Don't VLOOKUP

Latest Episodes

Wyatt Lowe, VP of Growth at MaryRuth Organics, unpacks how to build a high-output, omni-channel growth engine. From revamping media mix models to measuring the halo effect of TikTok and Meta on retail, Wyatt shares the data-first tactics fueling thei... more

Kristin Swarek, CFO and COO of Caden Lane, shares how she bridges finance, operations, and marketing to build a profitable and scalable DTC brand. From leveraging contribution margin to inform marketing decisions to ensuring operational efficiency at... more

Steph Liu, founder and CEO of Levitate Foundry, shares how she built the largest female-founded Shopify Plus agency in North America. She breaks down performance marketing trends, TikTok Shop strategies, and why profitability is the most critical Nor... more

Ankur Goyal, VP of Growth at Coterie, discusses scaling a high-retention subscription business, optimizing customer acquisition through data-driven insights, and refining messaging to drive brand awareness and long-term customer value.

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Reviews

5.0 out of 5 stars from 32 ratings
  • Actionable intel

    Theres not many places I have been able to find unbiased advice on how to run a high growth and profitable e-commerce business. Given how rapidly the space changes they have done a great job of bringing on guests that are timely and relevant.

    Apple Podcasts
    5
    zolthw
    United States2 years ago
  • Love this

    Super informative, been looking for something that’s real in the Ecom space and this is it!

    Apple Podcasts
    5
    Apple saauuce
    United States2 years ago
  • Growth marketing 301/401

    Good variety of guests and everyone is bringing advanced and actionable info. Looking forward to more!

    Apple Podcasts
    5
    Njajxkeowknfowk
    United States2 years ago
  • Stellar guests, insider info!

    These guys have gotten some awesome guests. The details that are shared are only known to rapidly growing companies and they tell all!

    Apple Podcasts
    5
    David The Majestic
    United States2 years ago

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Apple Podcasts
#146
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Apple Podcasts
#182
Israel/News/Tech News

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1. Marketing Operators

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Don't VLOOKUP launched 2 years ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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