东华服装品牌研究中心
Vikii欢迎关注我们的微信公众平台（东华服装品牌研究中心）、bilibili账号（东华服装品牌研究center）、小红书账号（东华服装品牌研究中心），获取更多图文、视频内容。 我们是由东华大学服装产业经济研究团队打造的专业时尚营销产业媒体平台。以学术视角洞察国内外时尚文化、消费客群、品牌营销问题。聚焦本土时尚市场，为行业从业人员、专业人士及消费者提供时尚话题解析、行业新闻报道及品牌商业洞察。以国际化视角分析本土市场中消费者心理及行为、业界动态、行业趋势等方面，致力于打造为中国品牌、行业从业人员、专业人士及消费者所服务的专业平台。
| Publishes | Twice monthly | Episodes | 49 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | EducationBusiness |
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Latest Episodes
【本期为东华服装品牌研究中心与《时尚不止》栏目合作播客】
本期内容包括如下：
新消费趋势以来，东方香氛香水品类应该是最兴盛的品类之一。东方香品类与西方香水品牌有什么异同点？以及以东方香氛为代表的东方美学，如何从品牌系统整体性完成现代性的转译和解码，是东方美学品牌成功的关键。它不是对传统的简单复刻，而是通过一套系统性的品牌运营逻辑，将抽象的东方美学解码为可感知、可消费、可传播的当代体验。这种思维在运营中的拆解，恰恰体现在对 “文化内涵”与“当代需求”的精准平衡上。
主播尝试从这个视角出发做了本次探... more
【本期为东华服装品牌研究中心与《时尚不止》栏目合作播客】
本期内容包括如下：
不少小众设计师品牌在电商浪潮中容易被平台流量、爆款数据裹挟，盲目跟风最终陷入同质化，丢失专属设计内核。数据应当服务品牌本身，而非全盘盲从。如今消费者审美升级，不再只追求低价，更愿意承载情绪价值的原创设计，各大平台也推出原创扶持资源。算法能提升运营效率，却复刻不出设计师的创意与人和人的情感共鸣。品牌可分层规划产品、打造品牌专属内容、沉淀精准私域，打通创意线上落地通路。流量与创意并非对立，善用数据、守住原创初心，独特的设计... more
【本节目由东华服装品牌研究中心出品】我们是专注时尚产业的原创内容平台，结合学术视角拆解行业现象、分享品牌思考。
长期接受“中式教育”的熏陶，突然去国外待上几个月，真的会让人变得不一样吗？
有人说，这是对“发达国家”和“西方教育”标签的祛魅；有人说，这是在陌生的环境中重获生活的掌控感；还有人说，这更像是一场认识自己的修行...
本期节目，我们邀请了三位来自东华大学的硕士研究生——她们分别在法国巴黎高等视觉设计学院、美国加州大学伯克利分校、英国伦敦摄政大学进行过一学期的交换。我们不仅聊了中外教育在课... more
【本节目由东华服装品牌研究中心出品】专注时尚产业的原创内容平台，结合学术视角拆解行业现象、分享品牌思考。
当抖音电商告别野蛮生长的红利期，直播间投流亏损、达人合作看似赚钱却难上规模，品牌真正的利润来源究竟在哪里？所谓的“稳赚不赔”背后，又隐藏着怎样的平台逻辑与生存法则？
本期节目，我们邀请到一位拥有15年电商经验的资深操盘手，他将层层剥开抖音电商的三大核心路径，揭秘品牌用直播间亏损换商品卡利润的商业闭环。我们还会将视野拓展至小红书、天猫乃至小宇宙等平台，探讨品牌在不同生态下的冷启动路径、人才布局... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #208 |  South Korea/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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东华服装品牌研究中心 launched 3 years ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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