Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
Publishes | Infrequently | Episodes | 24 | Founded | 7 years ago |
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Categories | BusinessTechnologyManagement |
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Listen to the podcast (duration: 19:09) > Building a brand in the digital age is forcing companies to innovate like never before.See www.mckinsey.com/privacy-policy for privacy information
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Listen to the podcast (duration: 23:34) > Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.See www.mckinsey.com/privacy-policy for privacy information
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Listen to the podcast (duration: 19:11) > What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) dis... more
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Listen to the podcast (duration: 17:59) > As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esb... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #142 |
Listeners, social reach, demographics and more for this podcast.
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Discussion in Digital launched 7 years ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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