
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow... more
| Publishes | Weekly | Episodes | 118 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Google AI Mode ads now show on nearly 30% of US commercial queries, and Google is testing exact and phrase match there. Here's what it means for your account.
In this episode of Growing Ecommerce, Mike Ryan and Chris Scharmueller unpack two stories ... more
Google is testing channel controls in Performance Max: sliders that let you tell PMax how much YouTube, Maps or Display matter to your business.
It is the biggest change to PMax since PMax launched — and it is not a tick box. Unlike Demand Gen, wher... more
The FTC says Amazon put a bidder that does not exist into its ad auction — for seven years — so the CPCs you paid on Amazon Ads were never the price the auction produced.
Mike Ryan and Chris Scharmüller break down the FTC's case against Amazon Ads: ... more
Google's August 17 bidding update didn't move CPCs. It moved advertiser behaviour — and most of the market reacted to a change that never touched them.
The update removed the conservative buffer that artificially lowered bids on campaigns limited by... more
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The show targets ecommerce professionals and marketing teams navigating rapid changes in online retail, with a heavy emphasis on practical strategy and data-informed decision making. Across episodes, listeners get analysis of search and shopping evolution, AI-driven advertising formats, platform shifts from Google to Meta, and practical playbooks for retailers and agencies. The hosts frequently dissect case studies, industry data, and new product features to translate complex tech trends into actionable guidance for growth, budgeting, attribution, and experimentation. A standout trait is the blend of data-driven critique with real-world pragmatism, making it helpful for decision-makers weighing resource constraints and prioritization in the... more
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this podcast launched 5 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Wijnand Meijer
2. Frederick Vallaeys
3. Rob Davis
4. Daniel Smulevich
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