Digital Horizons
James Walker & Brian HastingsWelcome to Digital Horizons, where today's strategies meet tomorrow's innovations in the ever-evolving world of digital marketing. Dive deep with industry trailblazers and thought leaders as we uncover what's driving success right now and forecast the trends that will shape the digital landscape in the years to come. In each episode, we'll decode the tactics, tools, and techniques that are transfo... more
| Publishes | Twice weekly | Episodes | 74 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low suga... more
We unpack OpenAI’s move toward an ad platform inside ChatGPT and what Atlas on Mac means for how people browse, search, and buy. We share why trust, memory, and hyper personalization could reshape ad strategy and where agencies can still add an edge.... more
Ever wish you could stop wrestling with formulas and just tell your spreadsheet what you need? We walk through how Gemini inside Google Sheets—and a layer of voice control with Super Whisper—turned complex budgeting and profitability analysis into a ... more
We break down how ChatGPT’s instant checkout compresses research and purchase into a single flow and what that means for Google Shopping, merchants, and the next wave of SEO. We share real buying journeys, explore integrations with Shopify, Etsy, and... more
We break down Meta’s Andromeda shift from manual targeting to creative-led delivery and share a practical framework for building a content locker that the algorithm can use to match the right message to the right person. We map ten content buckets to... more
The AI revolution isn't playing out as expected. While tech headlines herald the transformative potential of artificial intelligence for business, a surprising reality is emerging: 95% of enterprise-level AI implementations have failed to deliver fin... more
Remember when "Google it" was the automatic response to any purchasing decision? Those days might be numbered. We're witnessing a fundamental shift in consumer behavior that could reshape digital marketing forever.
I recently bought a washing machin... more
The fashion advertising landscape has been dramatically shaken by two competing denim campaigns that have captivated audiences worldwide. Our latest episode dives deep into this unexpected cultural moment, examining how American Eagle and Gap have ap... more
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Digital Horizons launched 2 years ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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