Digital Changemakers
JCDecaux UKDigital Changemakers from JCDecaux invites senior leaders to share their brand journeys, career stories and approaches to driving brand growth in a changing marketing landscape. Hosted by award‑winning media analyst Ian Whittaker, who brings over 20 years’ experience across digital, media and marcoms, the series features leaders from organisations such as Rightmove, Trainline, Uber, Direct Line an... more
| Publishes | Monthly | Episodes | 46 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
In this episode, Georgia Scott, Director of Integrated Marketing at Monzo, joins Ian to explore what it means to be a “master generalist” leading marketing inside one of the UK’s fastest‑growing banks. She explains how her approach ensures brand and ... more
In this episode, Caroline Adams, Head of Marketing at Interflora, joins Ian to explore how a 100-year-old brand stays emotionally relevant in a competitive, digital-first category. She reveals how Interflora is reframing its heritage as a brand “supe... more
James Best CBE, Chair of the Committee of Advertising Practice, and Matt Bourn, Director of Communications at the Advertising Association, join Ian to explore why trust is one of the most valuable assets a brand can build. Drawing on their new book, ... more
Claire Brunel, Brand Campaign Manager at EDF, joins Ian to unpack how one of the UK’s biggest energy brands is building trust in a high‑emotion category. Claire reveals how EDF’s new brand platform, “Change is in our power”, puts customers at the hea... more
Key Facts
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Reviews
- Insightful in bite sized podcast
Would recommend for any marketer
Apple Podcasts5Connie Ze
United Kingdom3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #172 | United Kingdom/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Digital Changemakers launched 3 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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