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Diary of a Sales Engineer

DiaryofaSE

"Diary of a Sales Engineer" takes you on an insightful journey through the dynamic world of sales engineering, hosted by industry veterans Ryan Krueger and Sameer Kausar. Each episode offers candid experiences, practical advice, and insider tips to help you navigate and thrive in your career. Whether you're just starting out or looking to sharpen your skills, this podcast is your go-to resource fo... more

PublishesTwice monthlyEpisodes34Foundeda month ago
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Latest Episodes

Jeff Wang is the CEO of Windsurf (now part of Cognition) and a former solutions engineer who rode the SE skill set all the way to the top of one of the most high-profile AI startups in the industry. He sits down with Ryan and Sameer to talk about wha... more

Ryan's LinkedIn post went viral: "If your SE has never told you no, you don't have a partner. You have an order taker." In Episode 33, Ryan and Sameer turn that into a full playbook for saying no with confidence.

They cover how to shift your identit... more

Sales engineering career advice and go-to-market strategy with James Kaikis, co-founder of Pre-Sales Collective, founder of GTM Shift, and co-founder of Solution Exec and AI Sales Studio.

The predictable revenue model that defined B2B SaaS for the l... more

2025 didn’t redefine presales overnight, but it made the direction impossible to ignore.

In this episode, we look back on what we accomplished this year and unpack the real ways the presales role evolved over the last 12 months. The fundamentals are... more

Episode 30: You Don’t Need to Be the Most Technical Person in the Room

In this episode, we’re joined by Alice Egan to challenge one of the biggest myths in sales engineering.

The best Sales Engineers aren’t always the most technical people on the c... more

In this episode, we break down how to be effective at conferences and in-person events. We cover what actually matters when it comes to working a booth, including how to dress, how to demo efficiently, how to collect scans, and how to get attendees t... more

In this episode of Diary of a Sales Engineer, we sit down with Yuji Higashi, founder of Better Career and co-founder of the Presales Collective, to uncover the real secrets behind building a high-earning, high-impact Sales Engineering career.

We bre... more

In this episode we are joined by Art Fromm, author of Making SEAMless Sales®: How Presales and Sales Can Work Together Seamlessly and creator of the SEAMless Sales methodology. We dive into what makes the SE and AM (or AE) relationship the foundation... more

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Diary of a Sales Engineer launched a month ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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