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Diary of a Sales Engineer

DiaryofaSE
Sales Engineering
Seamless Sales
Technical Close
The Female SC
Storytelling
Presales
Sage
Women In Tech
Windsurf
Artificial Intelligence
Linkedin
Sales Enablement
Great Demo
Buyer Enablement
Home Run
Pre-Sales
DIKW
Demo
Audience Engagement
Renewals and Upsells

"Diary of a Sales Engineer" takes you on an insightful journey through the dynamic world of sales engineering, hosted by industry veterans Ryan Krueger and Sameer Kausar. Each episode offers candid experiences, practical advice, and insider tips to help you navigate and thrive in your career. Whether you're just starting out or looking to sharpen your skills, this podcast is your go-to resource fo... more

PublishesTwice monthlyEpisodes36Founded5 months ago
Number of ListenersCategories
CareersBusiness

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Artwork for Diary of a Sales Engineer

Latest Episodes

In Episode 36 of Diary of a Sales Engineer, Ryan and Sameer discuss how sales engineers can handle difficult prospects, skeptical buyers, technical roadblocks, and prickly internal stakeholders.

They break down the difference between buyers who have... more

Ryan Krueger and Sameer Sahay-Kausar are back with a deep dive on how sales engineers actually win the biggest deals of their careers. Whether you're working a $100K opportunity that's the largest your team has ever seen or a million dollar enterpris... more

Jeff Wang is the CEO of Windsurf (now part of Cognition) and a former solutions engineer who rode the SE skill set all the way to the top of one of the most high-profile AI startups in the industry. He sits down with Ryan and Sameer to talk about wha... more

Ryan's LinkedIn post went viral: "If your SE has never told you no, you don't have a partner. You have an order taker." In Episode 33, Ryan and Sameer turn that into a full playbook for saying no with confidence.

They cover how to shift your identit... more

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Recent Guests

Jeff Wang
CEO of Windsurf
Windsurf
Episode: From Sales Engineer to CEO | Jeff Wang, CEO of Windsurf
James Kaikis
Co-founder of GTM Shift; founder of AI Revenue Studio; co-founder of Pre-Sales Collective-related initiatives
GTM Shift / AI Revenue Studio / Solution Exec
Episode: Eps 32: GTMshift with James Kaikis
Alice Egan
Non-technical pre-sales advocate and founder of SaaSSavvy
SaaSSavvy
Episode: Eps 30: Technical ≠ Effective with Alice Egan
Yuji Higashi
Co-founder of Better Career and Presales Collective
Better Career / Presales Collective
Episode: SE Secrets: How to Maximize Your Career with Yuji Higashi
Art Fromm
Dynamic speaker, author, and workshop facilitator in sales development
Team Sales Development
Episode: Eps 27: SEAMless Sales® with Art Fromm
Fabiana Fattore
Senior Solutions Consultant
Sage
Episode: Eps 25: The Female SC with Kate Travers & Fabiana Fattore
Kate Travers
Principal Solutions Consultant
Sage
Episode: Eps 25: The Female SC with Kate Travers & Fabiana Fattore
Peter Cohan
Author and sales expert, godfather of sales engineering
Author of Suspending Disbelief
Episode: Eps 23: Suspending Disbelief with Peter Cohan

Hosts

Ryan Krueger
Host with extensive experience in sales engineering and a focus on practical, revenue-driven strategies.
Sameer Kausar
Co-host with deep expertise in presales, solutions consulting, and GTM strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SE Secrets: How to Maximize Your Career with Yuji Higashi
Q: What advice do you give to someone trying to break into their first presales role today?
Give yourself time and commit to a disciplined plan: leverage networking with SCs and SC managers, demonstrate transferrable skills through a micro-demo, and build visibility by showing value rather than just talking about it. Get referred into opportunities when possible, and prepare thoroughly for interviews to prove you can deliver with clarity and presence.
From Sales Engineer to CEO | Jeff Wang, CEO of Windsurf
Q: What skills set helped Jeff transition from SE to CEO, and what does leadership require beyond technical know-how?
Jeff highlights versatility, the ability to speak both technology and business language, and a proactive approach to solving real company problems as key differentiators for leaders who emerge from SE backgrounds.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Diary of a Sales Engineer

What is Diary of a Sales Engineer about and what kind of topics does it cover?

This show centers on practical career guidance, strategy, and real-world dynamics within presales, sales engineering, and GTM leadership. Episodes routinely explore how to move from technical roles into strategic influence, how to build trust across multi-stakeholder organizations, and how to navigate long enterprise sales cycles with frameworks and storytelling that resonates with executives. Guests and hosts share actionable tactics for advancing careers, shaping product and go-to-market strategies, and improving collaboration between sales, engineering, and customer teams. Noteworthy threads include building multi-threaded deals, the evolving role of the sales engineer in AI-driven environments, and the importance of human connection and... more

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Which podcasts are similar to Diary of a Sales Engineer?

These podcasts share a similar audience with Diary of a Sales Engineer:

1. The Ezra Klein Show

How many episodes of Diary of a Sales Engineer are there?

Diary of a Sales Engineer launched 5 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Diary of a Sales Engineer?

Recent guests on Diary of a Sales Engineer include:

1. Jeff Wang
2. James Kaikis
3. Alice Egan
4. Yuji Higashi
5. Art Fromm
6. Fabiana Fattore
7. Kate Travers
8. Peter Cohan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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