Diary of a first-time CMO volume 2
CognismThis podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!
| Publishes | Daily | Episodes | 70 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | MarketingEducationBusiness | ||||
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You’ve reached the end of Alice’s diary of a first time CMO volume two, thank you so much for listening.
As the diary of a first-time CMO volume two comes to an end, Alice shares what she thinks will be important for her, the Cognism marketing team and B2B marketers in general over the coming year.
After sharing our content strategy in the previous entry, this entry dives into how we distribute the content we create throughout our various channels.
Our content framework revolves around ‘what we want to be known for’. Listen to Alice explain our ‘content roadmap’, which feeds our media machine content and big rock content campaigns.
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Apple Podcasts | #59 |  Ukraine/Business/Marketing |
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What is Diary of a first-time CMO volume 2 about and what kind of topics does it cover?
This podcast diary chronicles the experiences and insights of a first-time Chief Marketing Officer over more than 50 entries. It addresses key topics including marketing strategies, demand generation, content production, and the challenges of scaling an organization to reach ambitious goals, such as achieving a $100 million revenue mark. The host shares specific strategies for entering new markets, leveraging AI in marketing, and enhancing team dynamics, offering a blend of practical advice and reflections on successes and missteps throughout the journey. With a focus on real-world applications, the content is designed to resonate with professionals looking to enhance their marketing acumen or those interested in the growth of a business th... more
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Diary of a first-time CMO volume 2 launched a year ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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