在看似沒有準則可以依循的產業中,到底有沒有對錯?知名的行銷顧問李建勳十年來深耕在電商、行銷圈中,他的人生如同八點檔一樣,充滿戲劇性的情節,但他總能以不變應萬變,走過許多大風大浪,李建勳也在這集《電商診療室》分享他的「勳觀點」?即便是有多年經驗的電商老闆,或是剛踏入的電商小白,收聽這集一定也有共鳴! more
新手經營電商最容易遇到的問題,就是該什麼時候祭出下殺打折策略?競爭對手削價競爭時,自己到底該按兵不動,還是忍痛下殺?其實,削價競爭可能不利於品牌長期經營,如何找到「定位」就非常重要! more
疫情對實體店帶來莫大衝擊,但現在才轉做電商不會太晚嗎?如果我只是小本經營的個人商店,沒有行銷、設計能力,可以無痛轉作數位電商嗎?過去是資深電商 more
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Apple Podcasts | #91 | Taiwan/Business/Marketing |
Listeners, engagement and demographics and more for this podcast.
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電商診療室 launched 3 years ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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