
電商發展越來越熱烈,甚至有各種不同的變形,也開始出現所謂的「新零售」的概念。首邑電商,本著從電商專業及零售顧問專業的方向,想帶領電商領域中奮鬥的朋友們,如何在「電商放手一搏」 Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 152 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessEntrepreneurshipManagement |

電商放手一搏第 152 集,小品牌也能超車!5 個現在就該開始的 AI 數據佈局(上)
Google Cloud 林書平總經理提到的「AI 代理人(Agent)時代」。對小品牌來說,這是一個翻身機會,因為當大品牌還在燒錢打廣告時,你如果先準備好「AI 讀得懂的數據」,你就拿到了未來商務的入場券。AI Agent 要的是「結構化數據」。小品牌如果現在不開始整理數據,未來 AI 助理根本找不到你的商品。
本集來賓:首邑電商顧問 Alma
🎙不想錯過精彩的「電商放手一搏」節目內容
現在... more
電商放手一搏第 151 集, 當 AI 代理人幫你買東西,你的廣告還有用嗎?
想像一下:消費者不再比價、不再點開 10 個頁面,而是直接跟 AI 說一句:「幫我找 3000~5000 元、評價好、適合我的選項。」然後,AI 幫他選好、下單。這時候,問題就來了——你的品牌、你的廣告,是被 AI 看見,還是被跳過?這一集不是聊科幻,而是提前思考:在「AI 代替人做選擇」的時代,廣告、品牌、內容,還能怎麼被選中?
本集來賓:首邑電商顧問 Alma
🎙不想錯過精彩的「電商放手一搏」節目內容 ... more
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—— 以上為 Firstory Podcast 廣告 ——
電商放手一搏第 150 集,為什麼你的 AI 很聰明,卻一點都不實用?
AI 很聰明、文案寫超快,但一問到「現在庫存剩多少?」「這週新品毛利好不好?」它就開始一本正經地亂講。問題真的出在 A... more
電商放手一搏第 149 集,首購之後呢?三招黃金策略讓「新客」變「鐵粉」
🎧
很多電商其實不是不會賣,而是把所有力氣都花在「把人買進來」,卻沒告訴他:接下來你可以留下來幹嘛。數據很現實——開發一個新客的成本,是留住舊客的 5~7 倍。但大多數品牌,首購後什麼都沒做,沒有引導、沒有節奏、沒有「下一步」。這一集我們從代營運的角度,不談複雜 CRM 系統,只聊你現在就能開始做的會員經營關鍵動作,以及我們在後台實際怎麼看「回購」這件事。
本集來賓:首邑電商顧問 Alma
🎙不想錯過精彩的... more
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雜音多,收音需要調整,聽得蠻吃力的!
有內容,是可以持續的節目,加油!
建議每次一位主持人就好,輪流不同主題。
加油
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Apple Podcasts | #70 | |
Apple Podcasts | #173 |
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電商放手一搏 launched 3 years ago and published 152 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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