
電商發展越來越熱烈,甚至有各種不同的變形,也開始出現所謂的「新零售」的概念。首邑電商,本著從電商專業及零售顧問專業的方向,想帶領電商領域中奮鬥的朋友們,如何在「電商放手一搏」 Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 148 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessManagementEntrepreneurship |

電商放手一搏第 148 集,別只會打折!如何靠「開運行銷」洗出高客單價?
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新年不是雙 11,不是比誰折扣深、量衝得快,而是一個剛需 × 儀式感 × 情緒價值同時存在的少數檔期。這一集我們不聊清庫存、也不教你再多打一點折,而是聊一件很多品牌忽略的事:怎麼用「開運行銷」,把新年變成洗高客單、升級品牌形象的機會。
本集來賓:首邑電商顧問 Alma
🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
lihi.cc/... more
電商放手一搏第 147 集,讓客人不小心買更多:購物動線設計術
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我們來聊一個很少被講清楚、卻默默決定業績的關鍵——如何讓客人「不小心買更多」的購物動線設計術。電商頁面怎麼走,才會順順加到購物車?實體門市的路線、陳列、收銀台,怎麼影響客單價?你會發現,讓人多買,從來不是話術或硬推,每一步不是讓客人去思考,而是讓購物這件事更不用動腦。
本集來賓:首邑電商顧問 Alma
🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
https://... more
電商放手一搏第 146 集,AI 搜尋時代來了:搜尋,將被重新定義?
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AI 搜尋不是一個新名詞,它已經默默改變我們找資料、做功課、甚至買東西的方式。如果你還是用「舊搜尋的邏輯」在看世界,這一集,可能會讓你重新校準一次方向。
本集來賓:首邑電商顧問 Alma
🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
留言告訴我你對這一集的想法: open.firstory.m... more
電商放手一搏第 145 集,AI 工具日常都怎麼用?哪裡最有感?
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這一集,想聊聊更生活化的問題:AI 到底能在「內容 & 策略」這塊幫我們多少?哪些事情 AI 很擅長?哪些事情 AI 做得很爛?哪些地方它會讓你變快?哪些地方反而會讓你效率更差?分享自己每天真實會用 AI 做的事:改文案、想企劃、寫簡報、做圖片、找靈感、寫提案,還有常常把 AI 弄得亂七八糟的那些瞬間。
本集來賓:首邑電商顧問 Alma
🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們... more
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雜音多,收音需要調整,聽得蠻吃力的!
有內容,是可以持續的節目,加油!
建議每次一位主持人就好,輪流不同主題。
加油
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #49 |
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電商放手一搏 launched 3 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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