電商發展越來越熱烈,甚至有各種不同的變形,也開始出現所謂的「新零售」的概念。首邑電商,本著從電商專業及零售顧問專業的方向,想帶領電商領域中奮鬥的朋友們,如何在「電商放手一搏」 Powered by Firstory Hosting
Publishes | Weekly | Episodes | 113 | Founded | 2 years ago |
---|---|---|---|---|---|
Language | Number of Listeners | Categories | EntrepreneurshipManagementBusiness |
電商放手一搏第 113 集,互惠合作有毒嗎?聚焦品牌與 KOL 的策略視角
你是不是也曾想過:現在每滑幾下手機,就會看到某個 KOL 推薦產品,但這些內容到底可信嗎?「互惠合作」真的是品牌在佔便宜,還是雙贏的開端?雙方角度的考量,以及品牌到底該怎麼選對人?
本集來賓:想不同行銷 Maggie
留言告訴我你對這一集的想法: open.firstory.me/user/cldwg7z930mfj01t47yii3icj/comments
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電商放手一搏第 112 集,多變時代的選擇:從電商進入實體,如何客觀佈局?
疫情時期,許多品牌猶豫是否該進入電商市場,因為線上銷售充滿不確定性;而現在,隨著市場逐步復甦與消費者需求的多元化,品牌又開始思考是否應該開設實體店面以拓展渠道。
本集來賓:首邑電商顧問 熊哥
🎧🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
留言告訴我你對這一集的想法: open.fir... more
電商放手一搏第 111 集,跳脫平台束縛 ? 打造屬於自己的品牌官網
隨著電商平台抽成日漸增加,許多成功崛起的賣家開始思考如何跳脫平台束縛,建立自有官網,如何掌握更多客戶資源和品牌話語權,在變化多端的電商市場中獲得更大競爭優勢 ?
本集來賓:首邑電商顧問 熊哥
🎧🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
留言告訴我你對這一集的想法: open.firstory... more
電商放手一搏第 110 集,門市行銷協奏曲:門市人員與行銷團隊的協作之道
在零售業中,品牌門市人員與行銷團隊的緊密合作,往往是成功行銷活動的關鍵。然而,從商品陳列、活動布置到與消費者的互動,雙方在執行過程中可能面臨各種挑戰。分享如何透過有效協作,提升門市業績與品牌形象。
本集來賓:想不同國際股份有限公司 營運主任 育璇
🎧🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
留言告訴我你... more
雜音多,收音需要調整,聽得蠻吃力的!
有內容,是可以持續的節目,加油!
建議每次一位主持人就好,輪流不同主題。
加油
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #83 | |
Apple Podcasts | #122 | |
Apple Podcasts | #205 |
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電商放手一搏 launched 2 years ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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