
電商發展越來越熱烈,甚至有各種不同的變形,也開始出現所謂的「新零售」的概念。首邑電商,本著從電商專業及零售顧問專業的方向,想帶領電商領域中奮鬥的朋友們,如何在「電商放手一搏」 Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 142 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | ManagementBusinessEntrepreneurship |

電商放手一搏第 142 集,業績從哪來或消失 ? 你真的知道嗎 ?
銷售結果不是只看營業額,而是看「每一筆訂單從哪裡來」。「你知道這次的活動,到底是網紅帶來的?還是 EDM、廣告、還是自然流量?」成效追蹤的工具很普及、指標也很明確,但是需要先具備拆解問題的思路,營業額的結構,對照流量、產品、通路等銷售狀態,才算是分析。
本集來賓:首邑電商顧問 ALMA
🎧🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
lihi... more
電商放手一搏第 141 集,每天早上 10 分鐘,搞懂今天最該做的事
🎧
你有沒有那種感覺,每天早上打開電腦,LINE、Slack、報表、信箱全炸開,結果忙了一整天卻不知道自己在忙什麼?對電商人、行銷人來說,任務永遠不會少,但關鍵不是『做完所有事』,而是『做對的事』。
本集來賓:首邑電商顧問 Maggie
🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
留言告訴我你對這一集的想法: ... more
電商放手一搏第 140 集,從雙 11 到產品趨勢分享,消費市場動向觀察
又到的雙 11 的消費旺季,Q4 零售市場反映普遍不樂觀,從產品規劃到市場動向、消費者需求中來看中國市場內捲的零售風氣,台灣市場的趨勢,零售在普遍低靡的消費環境中如何找到機會 ?
本集來賓:首邑電商顧問 熊哥
🎧🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
留言告訴我你對這一集的想法: https://... more
電商放手一搏第 139 集,行銷敏銳度不是天生的,是訓練出來的
「行銷敏銳度」,其實談的不是學會多少工具、看過多少案例,而是能不能在趨勢還沒成形之前,就嗅出那股正在改變市場氣味的「徵兆」。這種敏銳度,來自觀察生活細節的能力——看見人們行為中的微小變化、語言裡的新用法、平台上的互動節奏。察覺「這件事正在變得有趣」並且能為己所用。
本集來賓:想不同行銷團隊 Maggie
🎧🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
https... more
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雜音多,收音需要調整,聽得蠻吃力的!
有內容,是可以持續的節目,加油!
建議每次一位主持人就好,輪流不同主題。
加油
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #30 | |
Apple Podcasts | #244 |
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電商放手一搏 launched 3 years ago and published 142 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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