電商放手一搏
首邑電商顧問在資訊爆炸、行銷變動比天氣還快的時代，做電商像在打場永不結束的遊戲—— 今天流量掉了、明天廣告規則改了、後天又來一個平台新玩法。 《電商放手一搏》就是陪你一起把這些「每天都在變」的事講清楚、想明白。 從行銷、數據、內容、會員到心態調整， 每一集都用最容易吸收的方式，把複雜的電商世界拆成你聽得懂、做得到、用得上的方法。 如果你正在電商圈努力、迷惘、卡關， 或只是想了解這個產業到底在忙什麼—— 歡迎一起放手一搏。 我們雙週更新，一起把每一次挑戰，變成下一次更強的理由。 快速收聽特集→讓電商長出 AI 之力 open.firstory.me/playlists/cmrsugllt02fi01uq1bjua137 Powered by Firstory Hosting
| Publishes | Twice monthly | Episodes | 162 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Traditional) | Number of Listeners | Categories | ManagementBusinessEntrepreneurship |
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Latest Episodes
電商放手一搏第 162 集，三天找不到的帳務漏洞，AI 一分鐘揪出來｜中小型企業的AI導入實務
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「大家都說 AI 很厲害，但為什麼把公司資料丟給 ChatGPT，產出來的數字全亂，文案還要重寫三分之二？」這不是個案，而是絕大多數中小型零售業在 AI 轉型時遇到的真實噩夢！
本集節目特別邀請到想不同國際熊哥（Bearboss 熊老闆精選好東西），經營 30 多個通路、上千個 SKU，過去靠 Power BI 看懂「發生了什麼」，但採購補貨依然只能靠「老鳥直覺」。直到今年 3 月，熊老... more
電商放手一搏第 161 集， 教你如何把 AI 當成最強副手，搞定小電商的行銷企劃！
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沒預算請行銷、校長兼撞鐘的小電商，分享如何把 AI 從創意總監降級回「數位實習生」。掌握「駕馭 AI」的底層邏輯，用 5 步 AI 企劃工作流餵入真實數據，拿回策略主導權！
本集來賓：首邑電商顧問 Alma
🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
留言告訴我你對這一集的想法： o... more
電商放手一搏第 160 集，營收創新高，獲利卻卡住？拆解三大「電商營收黑洞」
營收創歷史新高，翻開存款卻沒賺錢？小心你正掉入主力商品的「虛胖黑洞」！帶你拆解 CAC 獲客與雙倍退貨的履約成本，用毛利率等三大照妖鏡指標，把流出去的利潤撈回來，並附贈「獲利健康度診斷表」！
本集來賓：首邑電商顧問 Alma
追蹤首邑電商顧問 FB，洞悉零售、電商第一線觀察
👉https://lihi2.me/ypZh1
🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouT... more
電商放手一搏第 159 集，傳統 SEO 快沒效了？面對 AI 搜尋大洗牌，零售賣家必做的 4 件事！
當越來越多消費者買東西不再看 Google 搜尋結果，而是直接叫 ChatGPT 推薦時，你的品牌在 AI 眼裡是隱形的嗎？數據顯示，AI 引用網址的壽命比傳統搜尋短了 25.7%，且有高達 88% 被 AI 採用的網頁在傳統搜尋中甚至排不進前十名，這代表中小型電商迎來了巨大的超車機會！別再瞎忙無效的 AI 偏方！
本集來賓：首邑電商顧問 Alma
追蹤首邑電商顧問 FB，洞悉零售、電... more
Key Facts
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Reviews
- 希望好好持續
雜音多，收音需要調整，聽得蠻吃力的！
有內容，是可以持續的節目，加油！
建議每次一位主持人就好，輪流不同主題。
Apple Podcasts5螯蝦
Taiwan3 years ago - 錄音設備需要升級一下
加油
Apple Podcasts5亞瑟jokerTaiwan3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #95 | Taiwan/Business/Management |
Apple Podcasts | #108 |  Hong Kong/Business/Management |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to 電商放手一搏?
These podcasts share a similar audience with 電商放手一搏:
1. 查理的創業化合物
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How many episodes of 電商放手一搏 are there?
電商放手一搏 launched 3 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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