電商放手一搏
首邑電商顧問股份有限公司電商發展越來越熱烈，甚至有各種不同的變形，也開始出現所謂的「新零售」的概念。首邑電商，本著從電商專業及零售顧問專業的方向，想帶領電商領域中奮鬥的朋友們，如何在「電商放手一搏」 Powered by Firstory Hosting
| Publishes | Twice monthly | Episodes | 154 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessManagementEntrepreneurship |
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Latest Episodes
電商放手一搏第 154 集，全民聯盟行銷大戰，為什麼線上課程不跟風？
當隱私政策讓廣告精準度下降，蝦皮等電商平台轉向「全民分潤」，將每個人變成微型通路。這不是重返舊時代，而是去中心化流量的戰爭。我們將解析為何高客單價的線上課程傾向培養「品牌大使」而非開放聯盟行銷，並教小品牌如何利用 CAPI 數據歸因，找回消失的轉單率，守住利潤底線。
本集來賓：首邑電商顧問 Alma
🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
https:/... more
電商放手一搏第 153 集，小品牌也能超車！5 個現在就該開始的 AI 數據佈局(下)
你是不是也遇到這些問題：
廣告費狂飆，新客下完一單就消失？
會員一堆，卻不知道誰才是會回購的鐵粉？
發生負評、銷量驟降，總是最後一個才知道？
其實，小品牌要超車大品牌，靠的不是預算，而是「數據敏感度」。這一集我們不談虛無縹緲的 AI，我們談「怎麼讓數據幫你賺錢」
本集來賓：首邑電商顧問 Alma
🎙不想錯過精彩的「電商放手一搏」節目內容
現在就手刀訂閱✅️
我們也有▶️YouTube
htt... more
電商放手一搏第 152 集，小品牌也能超車！5 個現在就該開始的 AI 數據佈局(上)
Google Cloud 林書平總經理提到的「AI 代理人（Agent）時代」。對小品牌來說，這是一個翻身機會，因為當大品牌還在燒錢打廣告時，你如果先準備好「AI 讀得懂的數據」，你就拿到了未來商務的入場券。AI Agent 要的是「結構化數據」。小品牌如果現在不開始整理數據，未來 AI 助理根本找不到你的商品。
本集來賓：首邑電商顧問 Alma
🎙不想錯過精彩的「電商放手一搏」節目內容
現在... more
電商放手一搏第 151 集， 當 AI 代理人幫你買東西，你的廣告還有用嗎？
想像一下：消費者不再比價、不再點開 10 個頁面，而是直接跟 AI 說一句：「幫我找 3000～5000 元、評價好、適合我的選項。」然後，AI 幫他選好、下單。這時候，問題就來了——你的品牌、你的廣告，是被 AI 看見，還是被跳過？這一集不是聊科幻，而是提前思考：在「AI 代替人做選擇」的時代，廣告、品牌、內容，還能怎麼被選中？
本集來賓：首邑電商顧問 Alma
🎙不想錯過精彩的「電商放手一搏」節目內容 ... more
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- 希望好好持續
雜音多，收音需要調整，聽得蠻吃力的！
有內容，是可以持續的節目，加油！
建議每次一位主持人就好，輪流不同主題。
Apple Podcasts5螯蝦
Taiwan3 years ago - 錄音設備需要升級一下
加油
Apple Podcasts5亞瑟jokerTaiwan3 years ago
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Apple Podcasts | #44 | Taiwan/Business/Management |
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| Listeners per Episode | Gender Skew | Location | |||
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電商放手一搏 launched 3 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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