迪谈盖论
Eddy和Guide艾迪和盖德，曾经的同事，现在的情侣。同为前运动品牌从业人员，我们深爱这个行业，关注运动品牌营销、热衷于尝试各种产品，并在播客里分享我们的感受和观点。你所听到的每一期，都是我们在沙发上闲聊的真实记录，欢迎在评论区和我们一起嗑瓜子聊天。
| Publishes | Twice monthly | Episodes | 85 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Sports |
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本期节目为耐克与小宇宙APP特别企划的「不试试看，哪来胜算」系列节目之一，感谢NIKE对本期节目的特别支持。
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你一定也发现了，今年流行的运动又有了新变化！新型“晒身材”、“秀力量”的方式就是 HYROX，这个新兴赛事跟今年夏天的高温一样热度爆棚；在郑钦文奥运夺冠后，网球风潮大热，一线城市场地难求，网球服饰和球具销量大涨；攀岩馆成了一门好生意，北京、上海的新馆面积越开越大，规格越来越高。
而就在2-3年前，小某书上大家津津乐道的还是飞盘、骑... more
今天的话题始于我们和按摩师傅之间的一次闲聊。三人行必有我师焉，按摩师傅让我们意识到了自己的“信息茧房”，也让我对自己之前做品牌营销的思路有了很深的反省。
我们以为我们都足够了解“跑者“，其实完全不然，甚至可以说，我们习以为常的那些人和事，只不过是冰山一角。世界那么大，有太多的人并不是社交媒体上的积极发声者，但他们真实地存在着，只是我们看不见，品牌也看不见。
我们想和大家分享这些我们之前未曾了解的信息。这次聊天，并不是我们已经有了什么结论，而是一次推心置腹的探讨。
01:15 先聊聊最近西贝... more
因为字数限制，这个标题其实并不严谨。完整的问句是：《拿下了Soar、Norda、Ciele、Norrona这几个小众高端运动品牌的中国独家运营权后，头号代理商滔博的“自救”能成功吗？》
本期的话题起源于上次在内道训练场Jason和我们的一次聊天。（对了顺便安利大家可以去听听Tia和Jason的一档新播客，叫《长话长说For the Long Run》）当时因为时间关系，我们没有聊太久，但是聊得还蛮上头的，有过英国留学经历的Jason对于soar这样的品牌也有很独家的视角。
所以后来我和盖德就... more
Hihi！我们又准时更新了！这期的话题很轻松，我们并不会站在专业角度去剖析，更多的就是闲聊和些许吐槽，希望开工日大家听得轻松愉快。
然后就是轻轻叠个甲（虽然可能也没啥用）：我们不针对任何明星个人，只是聊这个现象以及品牌的一些惯性操作背后的原因，大家友好讨论切勿上升人身攻击。
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拓展阅读：
1986年，adidas以100万美金签约RUN-DMC嘻哈组合⬇️
1999年，斯凯奇SKECHERS签约小甜甜布兰妮成为首位全球代言人，穿着紧身上衣和低腰... more
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- 有启发
跑鞋营销，女生对幽灵的营销延展讲的非常好👍
Apple Podcasts5摇滚🎸春秋China4 months ago - 满分！
第七十一期才听一半决定写下评论。感谢二位的分享。喜欢你们有自己的想法，有自己的观点！
Apple Podcasts5gangdiseChina7 months ago - 纯野生
无拘无束且真挚的那种野生
Apple Podcasts5阿君陈China10 months ago
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Apple Podcasts | #30 | China/Sports |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
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迪谈盖论 launched 2 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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