艾迪和盖德,曾经的同事,现在的情侣。同为前运动品牌从业人员,我们深爱这个行业,关注运动品牌营销、热衷于尝试各种产品,并在播客里分享我们的感受和观点。你所听到的每一期,都是我们在沙发上闲聊的真实记录,欢迎在评论区和我们一起嗑瓜子聊天。
Publishes | Twice monthly | Episodes | 84 | Founded | 2 years ago |
---|---|---|---|---|---|
Language | Number of Listeners | Category | Sports |
今天的话题始于我们和按摩师傅之间的一次闲聊。三人行必有我师焉,按摩师傅让我们意识到了自己的“信息茧房”,也让我对自己之前做品牌营销的思路有了很深的反省。
我们以为我们都足够了解“跑者“,其实完全不然,甚至可以说,我们习以为常的那些人和事,只不过是冰山一角。世界那么大,有太多的人并不是社交媒体上的积极发声者,但他们真实地存在着,只是我们看不见,品牌也看不见。
我们想和大家分享这些我们之前未曾了解的信息。这次聊天,并不是我们已经有了什么结论,而是一次推心置腹的探讨。
01:15 先聊聊最近西贝... more
因为字数限制,这个标题其实并不严谨。完整的问句是:《拿下了Soar、Norda、Ciele、Norrona这几个小众高端运动品牌的中国独家运营权后,头号代理商滔博的“自救”能成功吗?》
本期的话题起源于上次在内道训练场Jason和我们的一次聊天。(对了顺便安利大家可以去听听Tia和Jason的一档新播客,叫《长话长说For the Long Run》)当时因为时间关系,我们没有聊太久,但是聊得还蛮上头的,有过英国留学经历的Jason对于soar这样的品牌也有很独家的视角。
所以后来我和盖德就... more
Hihi!我们又准时更新了!这期的话题很轻松,我们并不会站在专业角度去剖析,更多的就是闲聊和些许吐槽,希望开工日大家听得轻松愉快。
然后就是轻轻叠个甲(虽然可能也没啥用):我们不针对任何明星个人,只是聊这个现象以及品牌的一些惯性操作背后的原因,大家友好讨论切勿上升人身攻击。
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拓展阅读:
1986年,adidas以100万美金签约RUN-DMC嘻哈组合⬇️
1999年,斯凯奇SKECHERS签约小甜甜布兰妮成为首位全球代言人,穿着紧身上衣和低腰... more
如果体育竞技的世界里没有了运动者的“韧劲”,那么竞技就无从谈起。
但是在我们这些普通人的运动生活中,韧劲是否依然重要和值得被赞美呢?
它是否会与这个时代的语境相左?我们自己又算不算有韧劲的人呢?
今天我们会在这期节目中来聊聊“韧劲”。
我们俩确实挺少聊这种相对比较走心的话题,因为众所周知盖德是一个反矫情达人,但我也没想到,本期节目的最后盖德来了一个大升华……
在此,我们郑重感谢本期节目的赞助品牌——百年专业跑鞋品牌BROOKS布鲁克斯。“韧劲”这个话题的灵感其实也来源于布鲁克斯近期烈风... more
跑鞋营销,女生对幽灵的营销延展讲的非常好👍
第七十一期才听一半决定写下评论。感谢二位的分享。喜欢你们有自己的想法,有自己的观点!
无拘无束且真挚的那种野生
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #19 | |
Apple Podcasts | #118 |
Listeners, social reach, demographics and more for this podcast.
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