迪谈盖论
Eddy和Guide艾迪和盖德，曾经的同事，现在的情侣。同为前运动品牌从业人员，我们深爱这个行业，关注运动品牌营销、热衷于尝试各种产品，并在播客里分享我们的感受和观点。你所听到的每一期，都是我们在沙发上闲聊的真实记录，欢迎在评论区和我们一起嗑瓜子聊天。
| Publishes | Twice monthly | Episodes | 106 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Sports |
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上一次聊HYROX是我们很个人的参赛复盘，两个新兵蛋子全是初次比赛的新奇体验和兴奋；这次我们作为回锅肉，对上海站的HYROX也多了一份更成熟的观察和思考，所以这一期的讨论，更多的会从品牌营销和赛事本身出发。
00:01:15 上海站HYROX的热度到底有多高？平台、名人、博主、品牌都是如何影响、参与和渗透的？
00:06:17 赞助商品牌战队的大咖们（PUMA、Beats、众安运动保险、粒刻）；非赞助商品牌如何“蹭热度”（ADIDAS、NIKE、UA、XBIONIC、迪桑特、索康尼、后秀） more
健身，我们很久没聊了，但其实在这3年里，健身和跑步一样，是我们没有中断的运动日常。虽然在健身领域我俩依然称不上专业，但伴随着日常的所见所想，好像也沉淀了一些新的感悟。今天就跟大家来聊聊。
01:45 3年健身，我们决定再来聊聊健身
04:01 健身的理论为什么总是在被新理论推翻？
06:25 健身先健脑的前提是想清楚自己健身的目的
08:55 如果只是想要瘦，选科技还是选运动？
12:05 撸铁、HYROX项目、有氧（跑步等）要兼顾的话，时间怎么平衡？
17:20 ... more
这一期包含的公司有：亚玛芬、 Lululemon 、李宁、特步、361度、亚瑟士、美津侬、昂跑、安德玛、HOKA、New Balance、BROOKS布鲁克斯
00:00:36 Amer Sports 亚玛芬，包涵始祖鸟（主要讨论）、Salomon、Wilson
00:16:08 Lululemon （跑步线的名字说太快了，是Fast & Free）
00:26:26 李宁 （女主播本名是“李宁宁”～所以上来先玩了个很烂的内部梗～～）
00:38:33 特步，包含Saucony索康尼、M... more
一年一度的运动公司财报数字盘点又来啦！依然还是我们闲聊为主的风格，绝对不是严肃的行业分析，有一些提到的案例可能并没有发生在财报统计时间里，不够严谨、过度自信口出狂言的地方还请大家多多包涵（怪我们聊得high了就没管那么多）。
00:03:55 NIKE耐克，三季度营收354.3亿美元
00:27:49 耐克公司下的“不良资产”匡威
00:30:35 ADIDAS阿迪达斯，全年营收248.11亿欧元
00:40:45 PUMA彪马，全年营收72.96亿欧元
00:51:27 安踏，集团... more
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Reviews
- 有启发
50期，入坑是因为声音，其次是内容有独到见解
Apple Podcasts5摇滚🎸春秋China2 months ago - 喜欢
喜欢你们的节目 也很认可你们的观点
Apple Podcasts5春日迟迟303China7 months ago - 有启发
跑鞋营销，女生对幽灵的营销延展讲的非常好👍
Apple Podcasts5摇滚🎸春秋Chinaa year ago - 满分！
第七十一期才听一半决定写下评论。感谢二位的分享。喜欢你们有自己的想法，有自己的观点！
Apple Podcasts5gangdiseChinaa year ago - 纯野生
无拘无束且真挚的那种野生
Apple Podcasts5阿君陈Chinaa year ago
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Apple Podcasts | #39 | China/Sports |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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1. 忽左忽右
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5. 商业就是这样
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迪谈盖论 launched 3 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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