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Artwork for dentsuology電通學

dentsuology電通學

dentsu Taiwan

電通是台灣市佔率與影響力最大行銷傳播集團,想知道行銷案例的幕後祕辛、最熱門的企業趨勢、最FUN最好玩的行銷大小事嗎? dentsuology電通學雙週準時開講,帶你一起探索電通! 想了解更多集團資訊,請參閱: www.dentsu.com/tw/zh Powered by Firstory Hosting

PublishesTwice monthlyEpisodes44Founded3 years ago
Language
Korean
Categories
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Artwork for dentsuology電通學

Latest Episodes

本集邀請到貝立德營業部長 Catrina,分享她如何從櫃檯助理一路成為業績年年突破的單位Leader。藉由從「完全授權」到「以身作則」,帶領團隊持續壯大與突破,共同克服艱難專案。 她也分享了如何在工作壓力與家庭間取得平衡並紓壓,以及面對新世代團隊夥伴時的管理想法與啟發。一起聽聽具備熱情與行動力的領導者,如何將不可能化為可能!

本期來賓 : 貝立德 營業十一部 部長 Catrina Lai 賴沛汝

留言告訴我你對這一集的想法: open.firstory.me/user... more

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從北極星計畫實習生到貝立德Account Planner,Phoebe勇於挑戰、積極學習,成功開啟行銷職涯。本集她將分享從實習到正式加入職場的心路歷程,如何在社群行銷與品牌策略中找到自己的價值,並運用行銷思維經營個人品牌,成為更有影響力的人!

本期來賓 : 貝立德 營業十一部Account Planner Phoebe鄭宇晴

留言告訴我你對這一集的想法: open.firstory.me/user/clgeo6wol01wa01x7aommb222/comments more

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本集節目邀請 Jeremy帶我們深入了解如何結合技術、媒體、創意與永續理念持續推動行銷變革。Jeremy以工程師背景進入行銷領域,擔任媒體實驗室所長,助力將新技術轉化為行銷效能工具,總能站在客戶角度思考效益最大化的機會,讓他成為備受信賴的合作夥伴。本集節目更將深入分享他所領軍的媒體碳足跡計算專案,一路走來的心路歷程與學習,一起揭開低碳行銷的無限可能。

本期來賓 : 貝立德執行副總經理&媒體實驗室所長 吳宗霖 Jeremy Wu

留言告訴我你對這一集的想法: open.... more

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「不愛運動的人,更沒有在動;但愛運動的人更愛了。」健康產業產值雖連年成長,但運動人口卻在減少,反而是熱愛運動的人更加投入,形成極化趨勢。

當人人都成為「保健專家」,品牌該如何脫穎而出,吸引挑剔的消費者?本集帶您解析2025健康產業的最新數據與洞察,探討未來生活方式的轉變,以及品牌如何在這波趨勢中抓住商機。

本期來賓 : 電通智能中心 智庫資深經理 楊至靜 Joce Yang

留言告訴我你對這一集的想法: open.firstory.me/user/clgeo6wol... more

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dentsuology電通學 launched 3 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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