Rephonic
Artwork for Deep Dive into Agile Marketing

Deep Dive into Agile Marketing

John Cass
Agile Marketing
Artificial Intelligence
Account-Based Marketing
AI In Marketing
ABM (account-Based Marketing)
Healthcare
Biopharma
Agile Project Management
Marketing
Government Contractors
Proposals and BD In Federal Sector
Coaching
Agilesherpas
Pod2book.ai
Spiral Up Framework
Customer Value
Cross-Functional Teams
CMG Consulting
Content Repurposing
Digital Transformation

Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.

PublishesMonthlyEpisodes35Founded7 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for Deep Dive into Agile Marketing

Latest Episodes

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Kim Scribner, Senior Director of Change and Organizational Coaching at CMG Consulting. Their conversation explores how agile ways of working translate from software development ... more

YouTube

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Amy Luethmers, Senior Manager, Transformation and Enterprise Delivery, Northern Tool. This episode explores the differences and overlaps between marketing and IT work through t... more

YouTube

In this episode of Deep Dive into Agile Marketing,

John Cass speaks with Jessica Fewless, VP of Marketing and Partnerships at Inverta. They discuss ABM, AI, and the broader marketing landscape, with a particular focus on how agile marketing can tran... more

YouTube

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Christophe Martinot, CoFounder of Seeding Energy and Author of Spiral Up. They discuss Christophe's new book, and its benefits for companies, and teams, along with how agile inf... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Digital Marketing Podcast
The Digital Marketing PodcastDaniel Rowles and Ciaran Rogers

Recent Guests

Kim Scribner
Senior Director Change and Organizational Coaching at CMG
CMG Consulting
Episode: Kim Scribner - Deep Dive into Agile Marketing Podcast (Episode Thirty-Five)
Amy Luethmers
Senior Manager Transformation and Enterprise Delivery at Northern Tool
Northern Tool
Episode: Amy Luethmers - Deep Dive into Agile Marketing Podcast (Episode Thirty-Four)
Jessica Fewless
Fractional CMO
Inverta
Episode: Jessica Fewless - Deep Dive into Agile Marketing Podcast (Episode Thirty Three)
Christophe Martinot
Co-founder of Seeding Energy; author of Spiral Up
Seeding Energy
Episode: Christophe Martinot - Deep Dive into Agile Marketing Podcast (Episode Thirty Two)
Sheila Slick
CTO and founder of pod2book.ai
pod2book.ai
Episode: Sheila Slick - Deep Dive into Agile Marketing Podcast (Episode Thirty One)
Frank Days
Fractional CMO
Independent consultant
Episode: Frank Days - Deep Dive into Agile Marketing Podcast (Episode Thirty)
Andrea Fryrear
CEO and founder of AgileSherpas
AgileSherpas
Episode: Andrea Fryrear - Deep Dive into Agile Marketing Podcast (Episode Twenty Nine)
Todd Baylor
President and founder of AgileBD, GovCon agile marketing expert
AgileBD
Episode: Todd Baylor - Deep Dive into Agile Marketing Podcast (Episode Twenty Eight)
Stacey Ackerman
Agile marketing leader; former head of marketing in life sciences; consultant
Independent/Consultant
Episode: Stacey Ackerman - Deep Dive into Agile Marketing Podcast (Episode Twenty Seven)

Host

John Cass
Host of Deep Dive into Agile Marketing

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#218
Switzerland/Business

Talking Points

Recent interactions between the hosts and their guests.

Christophe Martinot - Deep Dive into Agile Marketing Podcast (Episode Thirty Two)
Q: How does Spiral Up handle the tension between individual contributions and the team's system as a whole?
The framework emphasizes treating the team as an evolving system where all voices are heard, but the focus remains on the system's behavior and outcomes rather than isolated individuals, aiming to surface voices that are quieter to ensure the system benefits from all perspectives.
Christophe Martinot - Deep Dive into Agile Marketing Podcast (Episode Thirty Two)
Q: What inspired you to write Spiral Up and what problem were you trying to solve?
Christophe describes a long process spanning years to provide teams with a practical guidance that helps them navigate a fast-changing environment without becoming prescriptive, aiming to keep value delivery at the center.
Stacey Ackerman - Deep Dive into Agile Marketing Podcast (Episode Twenty Seven)
Q: How would you talk to marketers about AI and Agile in terms of managing their work?
Ackerman emphasizes testing and learning, rapid research using AI, data-driven decisions, and visual management (sprints and boards) to keep teams focused, transparent, and aligned with the end goal while maintaining auditable processes.
Stacey Ackerman - Deep Dive into Agile Marketing Podcast (Episode Twenty Seven)
Q: How do you see the use of AI by marketers impacting Agile and how marketing managers work?
She describes two client archetypes: large enterprises seek speed and efficiency, while smaller, chaotic organizations gain structure through Agile. AI shortens cycles, enables faster iteration, and shifts the emphasis toward strategy and customer insight rather than execution alone.
Stacey Ackerman - Deep Dive into Agile Marketing Podcast (Episode Twenty Seven)
Q: Could you tell me about your use of AI for marketing?
Ackerman explains she leverages SMEs on Zoom to gather authentic subject-matter input, then uses AI to shape content while carefully applying brand voice to maintain authenticity and credibility, which allows a small team to scale without losing humanity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Deep Dive into Agile Marketing

What is Deep Dive into Agile Marketing about and what kind of topics does it cover?

A practical, practitioner-focused show that explores how agile methodologies intersect with B2B marketing, ABM, and AI-enabled strategies. Episodes feature real-world transformations—from shifting traditional marketing to agile, to implementing AI for research, messaging, and orchestration across cross-functional teams. Notable throughlines include aligning marketing with sales, running data-driven experiments, and communicating agile value to leadership. Guests range from fractional CMOs and agency leaders to researchers and tech leaders, often sharing frameworks, templates, and actionable tips for speeding decision-making, improving ROI, and scaling marketing through iterative, customer-centric processes.

Where can I find podcast stats for Deep Dive into Agile Marketing?

Rephonic provides a wide range of podcast stats for Deep Dive into Agile Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Deep Dive into Agile Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Deep Dive into Agile Marketing get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Deep Dive into Agile Marketing, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Deep Dive into Agile Marketing?

Rephonic provides comprehensive predictive audience data for Deep Dive into Agile Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Deep Dive into Agile Marketing have?

To see how many followers or subscribers Deep Dive into Agile Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Deep Dive into Agile Marketing?

These podcasts share a similar audience with Deep Dive into Agile Marketing:

1. The Digital Marketing Podcast

How many episodes of Deep Dive into Agile Marketing are there?

Deep Dive into Agile Marketing launched 7 years ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Deep Dive into Agile Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Deep Dive into Agile Marketing?

Rephonic pulls ratings and reviews for Deep Dive into Agile Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Deep Dive into Agile Marketing?

Rephonic provides full transcripts for episodes of Deep Dive into Agile Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Deep Dive into Agile Marketing?

Recent guests on Deep Dive into Agile Marketing include:

1. Kim Scribner
2. Amy Luethmers
3. Jessica Fewless
4. Christophe Martinot
5. Sheila Slick
6. Frank Days
7. Andrea Fryrear
8. Todd Baylor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days