
Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
| Publishes | Monthly | Episodes | 35 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Kim Scribner, Senior Director of Change and Organizational Coaching at CMG Consulting. Their conversation explores how agile ways of working translate from software development ... more
In this episode of Deep Dive into Agile Marketing, John Cass speaks with Amy Luethmers, Senior Manager, Transformation and Enterprise Delivery, Northern Tool. This episode explores the differences and overlaps between marketing and IT work through t... more
In this episode of Deep Dive into Agile Marketing,
John Cass speaks with Jessica Fewless, VP of Marketing and Partnerships at Inverta. They discuss ABM, AI, and the broader marketing landscape, with a particular focus on how agile marketing can tran... more
In this episode of Deep Dive into Agile Marketing, John Cass speaks with Christophe Martinot, CoFounder of Seeding Energy and Author of Spiral Up. They discuss Christophe's new book, and its benefits for companies, and teams, along with how agile inf... more
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Apple Podcasts | #218 |
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A practical, practitioner-focused show that explores how agile methodologies intersect with B2B marketing, ABM, and AI-enabled strategies. Episodes feature real-world transformations—from shifting traditional marketing to agile, to implementing AI for research, messaging, and orchestration across cross-functional teams. Notable throughlines include aligning marketing with sales, running data-driven experiments, and communicating agile value to leadership. Guests range from fractional CMOs and agency leaders to researchers and tech leaders, often sharing frameworks, templates, and actionable tips for speeding decision-making, improving ROI, and scaling marketing through iterative, customer-centric processes.
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Deep Dive into Agile Marketing launched 7 years ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Deep Dive into Agile Marketing include:
1. Kim Scribner
2. Amy Luethmers
3. Jessica Fewless
4. Christophe Martinot
5. Sheila Slick
6. Frank Days
7. Andrea Fryrear
8. Todd Baylor
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