Decoding German Retail
Jan Lars Wapelhorst - WFR AdvisoryInsider insights for brands entering Germany
The German grocery market is worth over 250 billion euros, controlled by five retail groups, and governed by unwritten rules that most international brands never learn — until it's too late.
Decoding German Retail is hosted by Jan Wapelhorst, former buying director at EDEKA, REWE, and Lidl. After 16 years on the other side of the table, he now helps in... more
| Publishes | Daily | Episodes | 21 | Founded | a month ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
The Season 1 finale.
Jan Wapelhorst brings all 19 previous episodes together into a four-phase framework: Diagnostic, Strategy, Execution, and Ongoing. This is the full picture, the complete sequence for entering German retail successfully. Plus a ... more
Sometimes the best advice is "not yet."
In this episode, Jan Wapelhorst shares the five signs that a brand is not ready for Germany, the five signs that it is, and why the most valuable thing an advisor can do is sometimes save you from a premature... more
The listing is not the finish line. It is the starting gun.
In this episode, Jan Wapelhorst breaks down what the first six months after listing actually look like, from the 12-week proof period to the three silent killers that destroy new listings ... more
After seeing over a thousand pitch decks, Jan Wapelhorst knows exactly why 80 percent of them fail.
In this episode, he shares the six-slide structure that works, the three mistakes most decks make, and why the strongest pitches start at the shelf,... more
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Apple Podcasts | #184 |  Germany/Business/Marketing |
Apple Podcasts | #219 |  Austria/Business/Marketing |
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| Professions | Age Range | Household Income | |||
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Decoding German Retail launched a month ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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