Decoding German Retail
Jan Lars Wapelhorst - WFR AdvisoryHow global brands win in European trade.
Starting with Germany's toughest market.
What does it really take to get your product listed in German grocery retail? And what can the German market teach you about winning across Europe?
The German grocery market is worth over 250 billion euros, controlled by five retail groups, and governed by unwritten rules that most international brands never learn —... more
| Publishes | Daily | Episodes | 23 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
More than one hundred seventy-five billion euros in revenue. The second-largest retailer in the world after Walmart. A founder who has not given a public interview since nineteen ninety-nine. And a vertically integrated industrial group that owns its... more
Two brothers from postwar Germany. An assortment of fourteen hundred articles. Personnel costs at one third of the industry average. And a price-setting authority that the rest of German retail follows every single Monday morning.
Whether you are an... more
Episode 20:
The Season 1 finale.
Jan Wapelhorst brings all 19 previous episodes together into a four-phase framework: Diagnostic, Strategy, Execution, and Ongoing. This is the full picture, the complete sequence for entering German retail successf... more
Episode 19:
Sometimes the best advice is "not yet."
In this episode, Jan Wapelhorst shares the five signs that a brand is not ready for Germany, the five signs that it is, and why the most valuable thing an advisor can do is sometimes save you fro... more
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- Finally the clarity I was looking for
Jan gives open-mindedly a clear and structured inside into supermarkets and discounters and how they all operate. Bite-size episodes to take in the relevant facts without being overfed. Brilliant!
Apple Podcasts51wohner
Germany2 months ago
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Apple Podcasts | #51 | Germany/Business/Marketing |
Apple Podcasts | #159 |  Ukraine/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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Frequently Asked Questions About Decoding German Retail
What is Decoding German Retail about and what kind of topics does it cover?
This show breaks down how international brands win in the toughest retail market in Europe by revealing the actual mechanisms inside German grocery, from listing negotiations, pricing architecture, and trade spend to delivery against retailer expectations. Episodes mix insider experience with practical playbooks, focusing on data-driven decisions, shelf dynamics, and market-entry guardrails. Listeners get blunt, actionable guidance on preparing for buyer meetings, crafting data-backed pitches, and sustaining momentum after listings, with a consistent emphasis on real-world constraints and long-term collaboration with retailers. A standout is the host's firsthand perspective from senior roles at major grocers, delivering transparent, battle-... more
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Which podcasts are similar to Decoding German Retail?
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1. Machtwechsel
2. Lanz + Precht
3. RONZHEIMER.
How many episodes of Decoding German Retail are there?
Decoding German Retail launched 2 months ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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