
The Interactive Advertising Bureau (IAB) is an advertising business organisation that develops industry standards, conducts research and provides legal support for the online advertising industry.
| Publishes | Weekly | Episodes | 6 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusinessEducationHow To | ||||

Host:
Sarah Browning-de Villiers (Chief Content Officer at Machine_)
Guests:
Matt Potter (John Brown Media Group | Chief Content Officer)
Lebo Lekoma (Sea Monster | Head Client Service)
For the 6th and final episode of the IAB South Africa D... more
Demonstrating and proving impact of content marketing down the funnel.
Host:
Clare Trafankowska (MD/iProspect)
Guests:
Megan Singh (Business Intelligence/New Media)
Marnus Nieuwoudt (Content/Machine)
In this episode of the IAB South Afric... more
How purpose can supercharge a brand's content marketing strategy.
Host:
Zodwa Kumalo (Arena)
Guests:
Noxolo Mafu (Creative Lead | BrandStudio 24.com)
Pride Maunatlala (Founder | ar.che.ty.pal)
In this episode of IAB South Africa's Decodin... more
Identify your target audience and create a content marketing strategy.
Host:
Anelde Greeff (Co-founder & Chief Content Officer | 2Stories)
Guests:
Brendan Cooper (Content Director and Strategist | Cedar)
Justine Drake (Content Director | Joh... more
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Apple Podcasts | #16 | |
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Decoding Digital Content Marketing launched 4 years ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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