Decoding AI for Marketing
Greg Stuart, Rex BriggsMany speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacie... more
| Publishes | Twice monthly | Episodes | 59 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusinessTechnology | ||||
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Latest Episodes
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Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. ... more
Alex Sherman, CEO of Bluefish, says brands need to start treating AI like a true marketing channel, not just another variation of SEO. As consumers shift from search engines to answer engines like ChatGPT, Google Gemini, and Microsoft Copilot, Sherma... more
Brian Stempeck, CEO and cofounder at Evertune AI, says brands need to get smart about how they’re showing up across the major LLMs, from ChatGPT to Claude and Gemini and beyond - and a small sample isn’t enough to build a plan. He explains how Evertu... more
Paul Meinshausen, CEO and co-founder of Aampe, sees a future where marketing is about learning, not targeting - where marketers, with the help of powerful AI agents, design interactions that help systems learn and improve continuously. Rather than se... more
Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlene... more
Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how h... more
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Frequently Asked Questions About Decoding AI for Marketing
What is Decoding AI for Marketing about and what kind of topics does it cover?
This show focuses on how artificial intelligence intersects with marketing, exploring practical strategies for leveraging AI across discovery, personalization, content pipelines, data governance, and measurement. Episodes frequently feature industry leaders and AI practitioners discussing agentic marketing, GEO/SEO shifts, data quality, and governance, with real-world case studies from brands and tech platforms. A notable strength is the emphasis on actionable frameworks (like MCPs and memory models) and leadership approaches to manage organizational change, making it useful for CMOs, heads of marketing, and marketing technologists who want to translate AI advances into tangible marketing outcomes.
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Decoding AI for Marketing launched 3 years ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Decoding AI for Marketing?
Recent guests on Decoding AI for Marketing include:
1. Mike Lane
2. Zack Kass
3. Justin Inman
4. Alex Sherman
5. Brian Stempeck
6. Paul Meinshausen
7. Jamie Umpherson
8. Shegun Otulana
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.