Decoding AI for Marketing
Greg Stuart, Rex BriggsMany speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacie... more
| Publishes | Weekly | Episodes | 15 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessTechnologyMarketing | |||
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Latest Episodes
Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key... more
Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her cu... more
Gopi Kallayil is the Chief Business Strategist for AI at Google, which means he has a bird’s eye view of the technology and its implications at one of the world’s largest companies - and all the partner companies they work with. Author of The Happier... more
Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all coming from different systems and services. That means you might have info about a customer in differe... more
Large retailers like Walmart are in some ways at an advantage when it comes to implementing new technology like AI that depends on data, with insights being constantly aggregated across stores, products and customers. more
While many are enthusiastic about AI, few companies have a smart roadmap in place for its development and implementation. Instead, many people either start from scratch and try to build the capability internally from zero, or buy up other AI companie... more
What does the Empire Strikes Back and the Flux Capacitor have in common? They are both analogies that Tom Chavez uses when he talks about just how exciting and challenging this moment is in AI and marketing right now. Chavez previously sold two start... more
If everyone has access to the same powerful tools, where can marketers stand out? It comes from the inputs, and the thoughtful creative behind the assets. Alex Collmer is the founder and CEO at VidMob, a creative performance platform for marketing. I... more
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