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Artwork for Decoding AI for Marketing

Decoding AI for Marketing

Greg Stuart, Rex Briggs
Artificial Intelligence
Marketing
Generative AI
Customer Experience
MMA Global
Ai-Driven Marketing
Experimentation In Marketing
Marketing Innovation
Digital Transformation
Superseth
Personalization
Machine Learning
Data Privacy
AI Marketing Canvas
Data Quality
Marketing Technology
AI Readiness
Data Strategy
Openai
Sam Altman

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacie... more

PublishesTwice monthlyEpisodes54Founded2 years ago
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Artwork for Decoding AI for Marketing

Latest Episodes

Paul Meinshausen, CEO and co-founder of Aampe, sees a future where marketing is about learning, not targeting - where marketers, with the help of powerful AI agents, design interactions that help systems learn and improve continuously. Rather than se... more

Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlene... more

Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how h... more

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Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality — and speed — of your data. In this episode, we explore what a true real-tim... more

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Recent Guests

Jamie Umpherson
Chief Creative Officer at Runway
Runway AI
Episode: Pushing the Boundaries of Creativity with AI
Shegun Otulana
CEO of Copysmith, entrepreneur
Copysmith (Phrase.io, Describly)
Episode: GEO, Productivity, and the Rapid Pace of Marketing Tool Change
Jeff Lunsford
CEO of Tealium, a customer data orchestration company
Tealium
Episode: Your AI Strategy Is Only as Good as Your Data Layer
Konrad Feldman
Co-founder and CEO of Quantcast, with a background from UCL.
Quantcast
Episode: Why Rule-Based Marketing Is Breaking
Mike Walrath
Chairman and CEO of Yext
Yext
Episode: The Next Evolution of AI, Search, and Advertising
Shelly Palmer
Professor at Newhouse School of Syracuse University, CEO of the Palmer Group
Palmer Group
Episode: AI Hype Vs. Reality at CES 2026
Sid Sudhakaran
Head of Data Strategy and Engineering for North America at Kantar
Kantar
Episode: The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)
Bill Gross
Founder of Overture and prorata.ai
prorata.ai
Episode: SEO Has Been Upended. Here’s What the Future Could Look Like
Jacob Bank
CEO and founder of Relay.app with a background in AI research and product management.
Relay.app
Episode: Scaling Up Your Agentic AI Marketing Team

Hosts

Gregory Stuart
CEO of MMA Global; experienced marketer and AI strategist with global industry influence
Rex Briggs
Founder/CEO focused on marketing research, AI in advertising, and industry-wide AI strategy

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Pushing the Boundaries of Creativity with AI
Q: What's the turning point for agencies to make AI their base method rather than a side project?
There isn't a single turning point; adoption varies by brand and agency, but the trend is toward hybrid production becoming standard, with some projects run entirely through AI-enabled workflows and others still leveraging traditional methods where appropriate.
Pushing the Boundaries of Creativity with AI
Q: How far are we from a fully automated process that could generate big ideas, write copy, validate concepts, and produce videos end-to-end?
We're still far from full automation; the industry relies on a collaboration between AI-generated inputs and human strategic and creative steering. The trajectory is toward more integrated workflows with rapid iteration and strong data-informed validation, but human taste remains essential.
Pushing the Boundaries of Creativity with AI
Q: What do marketers need to do to take advantage of this technology and where are they missing the mark today?
Marketers should approach AI as a tool that fits within their brand guidelines and storytelling framework, using AI to scale and localize content while preserving tone and production quality; the emphasis should be on informed decision-making, a strong feedback loop, and maintaining human direction to guide creative choices.
SEO Has Been Upended. Here’s What the Future Could Look Like
Q: So Bill, is the goal for prorata.ai then, is that you become the answer in OpenAI, in Anthropic?
No, no, we supplement the answer. They develop their answer just as they would.
Adobe AI and Keeping Your Brand Safe
Q: What do you think is the killer app for AI in marketing?
Personalization is a key application of AI in advertising, aiming to make content more relevant to consumers.

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Frequently Asked Questions About Decoding AI for Marketing

What is Decoding AI for Marketing about and what kind of topics does it cover?

A podcast focused on how artificial intelligence reshapes marketing, with a pragmatic blend of strategic thinking and hands-on practice. Conversations frequently center on real-time data, AI-driven marketing, agentic automation, and the evolving role of AI in creating more efficient, personalized customer experiences. Guests range from AI researchers and marketing technologists to CMOs and founders of ad tech companies, offering actionable insights on data governance, workflow automation, and scalable AI implementations. A notable strength is its willingness to critique hype (e.g., AI washing) while still highlighting concrete frameworks and tools that marketers can apply today. The show stands out for driving practical guidance from well-c... more

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1. Hard Fork
2. The Artificial Intelligence Show
3. Prof G Markets
4. Planet Money
5. Pivot

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Decoding AI for Marketing launched 2 years ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Decoding AI for Marketing?

Recent guests on Decoding AI for Marketing include:

1. Jamie Umpherson
2. Shegun Otulana
3. Jeff Lunsford
4. Konrad Feldman
5. Mike Walrath
6. Shelly Palmer
7. Sid Sudhakaran
8. Bill Gross

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