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Artwork for Decoding AI for Marketing

Decoding AI for Marketing

Greg Stuart, Rex Briggs
Artificial Intelligence
Marketing
MMA Global
Customer Experience
Marketing Automation
Generative AI
AI In Marketing
AI Agents
Advertising
AI Marketing
Google
Productivity Tools
Data Privacy
Machine Learning
Digital Transformation
Ai-Driven Marketing
Digital Marketing
Youtube
Marketing Innovation
Experimentation In Marketing

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacie... more

PublishesTwice monthlyEpisodes55Founded2 years ago
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MarketingTechnologyBusiness

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Artwork for Decoding AI for Marketing

Latest Episodes

Brian Stempeck, CEO and cofounder at Evertune AI, says brands need to get smart about how they’re showing up across the major LLMs, from ChatGPT to Claude and Gemini and beyond - and a small sample isn’t enough to build a plan. He explains how Evertu... more

Paul Meinshausen, CEO and co-founder of Aampe, sees a future where marketing is about learning, not targeting - where marketers, with the help of powerful AI agents, design interactions that help systems learn and improve continuously. Rather than se... more

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Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlene... more

Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how h... more

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Recent Guests

Brian Stempeck
CEO and Co-Founder of Evertune.AI
Evertune.AI
Episode: AI is Rewriting Discovery. Are You Ready?
Paul Meinshausen
CEO and co-founder of Aampe
Aampe
Episode: Agentic AI Is Reinventing Marketing Personalization
Jamie Umpherson
Chief Creative Officer at Runway
Runway AI
Episode: Pushing the Boundaries of Creativity with AI
Shegun Otulana
CEO of Copysmith, entrepreneur
Copysmith (Phrase.io, Describly)
Episode: GEO, Productivity, and the Rapid Pace of Marketing Tool Change
Jeff Lunsford
CEO of Tealium, a customer data orchestration company
Tealium
Episode: Your AI Strategy Is Only as Good as Your Data Layer
Konrad Feldman
Co-founder and CEO of Quantcast, with a background from UCL.
Quantcast
Episode: Why Rule-Based Marketing Is Breaking
Mike Walrath
Chairman and CEO of Yext
Yext
Episode: The Next Evolution of AI, Search, and Advertising
Sid Sudhakaran
Head of Data Strategy and Engineering for North America at Kantar
Kantar
Episode: The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)
Bill Gross
Founder of Overture and prorata.ai
prorata.ai
Episode: SEO Has Been Upended. Here’s What the Future Could Look Like

Hosts

Gregory Stuart
CEO of MMA Global; experienced marketer and AI strategist with global industry influence
Rex Briggs
Founder/CEO focused on marketing research, AI in advertising, and industry-wide AI strategy

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AI is Rewriting Discovery. Are You Ready?
Q: Is there a risk of AI manipulation or trust erosion from brands trying to game the models?
Yes, it's a concern; however, the models are trained on billions of pages and attempts to trick them are unlikely to work long-term. Brands should focus on credible, high-quality content and transparent signals, while balancing short-term ads with long-term content investments to build trust and accuracy in AI outputs.
AI is Rewriting Discovery. Are You Ready?
Q: How should brands start if they want to enter this GEO-centric strategy without breaking the bank?
Start with a small, manageable test: allocate a modest budget to test content depth, publish authoritative content on key topic areas, and use content formats friendly to AI (FAQ, side-by-sides, JSON/markdown). Use a human-in-the-loop for quality control and gradually scale as you observe model responses and effects on discovery.
AI is Rewriting Discovery. Are You Ready?
Q: What is GEO and why does it matter for brands in the age of AI?
GEO is a framework for understanding how AI learns about a brand: it combines content publishing (owned), third-party and earned media, and paid strategies to influence AI models; over time, it shifts how brands appear in AI-driven results and affects what audiences see and click on.
Pushing the Boundaries of Creativity with AI
Q: What's the turning point for agencies to make AI their base method rather than a side project?
There isn't a single turning point; adoption varies by brand and agency, but the trend is toward hybrid production becoming standard, with some projects run entirely through AI-enabled workflows and others still leveraging traditional methods where appropriate.
Pushing the Boundaries of Creativity with AI
Q: How far are we from a fully automated process that could generate big ideas, write copy, validate concepts, and produce videos end-to-end?
We're still far from full automation; the industry relies on a collaboration between AI-generated inputs and human strategic and creative steering. The trajectory is toward more integrated workflows with rapid iteration and strong data-informed validation, but human taste remains essential.

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Frequently Asked Questions About Decoding AI for Marketing

What is Decoding AI for Marketing about and what kind of topics does it cover?

A podcast focused on how artificial intelligence reshapes marketing, with a pragmatic blend of strategic thinking and hands-on practice. Conversations frequently center on real-time data, AI-driven marketing, agentic automation, and the evolving role of AI in creating more efficient, personalized customer experiences. Guests range from AI researchers and marketing technologists to CMOs and founders of ad tech companies, offering actionable insights on data governance, workflow automation, and scalable AI implementations. A notable strength is its willingness to critique hype (e.g., AI washing) while still highlighting concrete frameworks and tools that marketers can apply today. The show stands out for driving practical guidance from well-c... more

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Which podcasts are similar to Decoding AI for Marketing?

These podcasts share a similar audience with Decoding AI for Marketing:

1. The Artificial Intelligence Show
2. AI Explored
3. Marketing Against The Grain
4. Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
5. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of Decoding AI for Marketing are there?

Decoding AI for Marketing launched 2 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Decoding AI for Marketing?

Recent guests on Decoding AI for Marketing include:

1. Brian Stempeck
2. Paul Meinshausen
3. Jamie Umpherson
4. Shegun Otulana
5. Jeff Lunsford
6. Konrad Feldman
7. Mike Walrath
8. Sid Sudhakaran

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