大公司小人資
奇想情境式培訓【大公司小人資】每週邀請企業培訓王牌講師帶你探索企業內部的種種挑戰與解決之道，人資同仁可以在此輕鬆找到適合的課程與合作講師，也將帶給公司主管或一般上班族更多啟發，提升管理與溝通技能在職場中脫穎而出！ ●每週一上架，每集10分鐘 你是大公司裡的小小人資嗎？ 主管請你辦個課程，要提升主管領導力、員工向心力、工作滿意度、溝通技巧、跨部門協作、員工更當責@^*%$&#%$# 讓你想大喊「臣妾做不到啊~~」 收聽【大公司小人資】，每集邀請企業培訓專業講師分享獨家見解，從溝通技巧到領導秘訣，幫助你在茫茫人海找到最適合的企業培訓課程與頂尖講師！ 你是大公司裡的小主管嗎？ 總是覺得跟下屬活在平行世界，你講得他聽不懂，他做的總不是你要的，尤其盤點目標達成狀況時，明明不是秋天，怎麼感到有股寒意？ 鎖定【大公司小人資】頻道，節目將邀請企業管理專家陪你一同探索管理之道和有效溝通策略，幫助你打造一支向心力強的... more
| Publishes | Weekly | Episodes | 96 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Traditional) | Number of Listeners | Categories | CareersBusinessCoursesEducation |
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很多人經營直播或短影音時，第一個想到的是：「是不是該投廣告？」但阿沛老師提醒，廣告不是萬靈丹，它更像一面放大鏡；如果內容本身還沒整理好，放大的可能不是優勢，而是問題。
這一集，我們繼續邀請李沛娟老師，聊聊企業在經營直播、短影音與個人品牌時，為什麼要先回到核心價值。觀眾不一定在意你是不是完美上鏡，而是你能不能說出他的需求、解決他的困擾，讓他知道為什麼該相信你。
阿沛老師分享，投廣告之前，更重要的是先整理好人設、腳本、產品定位與表達方式。因為流量可以被買進來，但信任感買不到；內容有沒有價值，才決... more
上一集，沛娟老師聊到，在直播與短影音時代，觀眾不喜歡就滑掉，鏡頭前要先抓住注意力。這一集，我們繼續往下談當觀眾願意停下來之後，如何讓觀眾信任你?
很多人以為厲害的直播主靠的是口條、外型或表現力，沛娟老師提到真正關鍵其實是「溫暖又堅定」。因為在線上，觀眾看不到、摸不到、聞不到產品，能不能先感受到你的善意與可信任，往往比你講了多少功能更重要。
直播銷售最怕太像推銷。如果能像身邊的朋友一樣，理解他的困擾、說出產品對他有什麼幫助，信任感才會慢慢被建立。觀看數很高，不一定代表成交率高；真正讓人願意下單... more
在直播和短影音的時代，觀眾的耐心很短。不喜歡就滑掉、聽不懂就離開，所以站在鏡頭前，重點不只是會說話，而是能不能在最短時間內抓住注意力。
這一集，我們邀請李沛娟老師，聊聊一位專業直播老師是怎麼養成的。從工業工程背景、模特兒、新娘秘書，到直播銷售與企業課程，佩君老師累積了很多跨產業經驗，也讓她更懂得怎麼把專業變成觀眾聽得懂、感受得到的內容。
沛娟老師分享，直播銷售最怕的，就是只把產品功能一項一項唸出來。像是介紹汽車座椅，如果只說配備和按鍵，觀眾很快就滑走；但如果先講到長途開車腰痠背痛、夏天坐皮椅... more
前面幾集，我們和小馬老師聊到中階主管管理、AI 世代溝通，以及如何把工作經驗整理成新人看得懂的教材。這一集，話題再往外延伸：當一個人或企業累積了專業，該如何透過短影音，讓市場真正看見自己的價值？
小馬老師分享，很多人經營短影音時，習慣先拍影片、累積粉絲，再思考產品與變現。但真正有效的順序，應該是先想清楚定位、產品、賽道與目標受眾，最後才是拍影片。因為如果方向不清楚，拍再多也可能只是原地打轉。
這集也談到，專業內容不一定只能硬講知識。企業培訓、製造業、房仲、車商或各種專業服務，其實都有值得被看... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #173 |  Taiwan/Business/Careers |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Household Income | Social Media Reach | ||||
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大公司小人資 launched 2 years ago and published 96 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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