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Customer Experience
BPO
Artificial Intelligence
Business Process Outsourcing
Covid-19
Digital Transformation
BPO Industry
South Africa
AI In Customer Experience
Automation
AI Technology
Outsourcing
Generative AI
CX Technology
European Contact Center and Customer Service Awards
Philippines
Teleperformance
Linkedin
Technology
Albania

CX Files features your hosts, CX industry analysts Mark Hillary and Peter Ryan, speaking each week to leading analysts, thinkers, and practitioners focused on managing the Customer Experience (CX). In each episode Mark and Peter talk to their guests about the future of CX, the important trends, and what customers really expect from brands today.

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Latest Episodes

David Rickard is a partner at Everest Group. He is based in the UK.

David recently visited Ethiopia for the Elevate Africa event. In this conversation with Peter Ryan David gives his take on Ethiopia and Africa more generally for CX and BPO.

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The annual CXOutsourcers Mindshare event took place in Ottawa, Canada, earlier in May 2026 (May 18-20).

Peter Ryan took a microphone onto the conference floor to capture ideas and comments from the delegates in Canada for this CX-focused event.

h... more

What makes a customer love a brand?

It is a simple question, but it quickly becomes complicated. People often reach for the obvious examples. Apple customers lining up overnight for the latest iPhone. Harry Potter fans queuing in costume outside bo... more

Stephanie Reeves Millner is a Global EVP at TP. She is based in Phoenix, Arizona, USA. It is worth noting from the start of this podcast episode that Stephanie is talking in a personal capacity in this interview.

CX and BPO processes are usually se... more

Key Facts

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Recent Guests

Stephanie Reeves Millner
Global EVP at TP
TP
Episode: Stephanie Reeves Millner - Designing CX For Sales and Revenue
Nathan Muniz
Guest referenced for prior episode on videos in contact centers
Episode: Stephanie Reeves Millner - Designing CX For Sales and Revenue
Andrew Hall
Founder of Ethenta, previously with Quantenite
Ethenta
Episode: Andrew Hall - Ethenta - Enterprise Agentic AI Transformation
Gary Slade
Chief Commercial Officer Tp Emea (former UK Chief Executive of Tp)
Tp
Episode: Gary Slade - TP - Why Stability Is the New Battleground in BPO
Sarah Leff
Managing Director, Interact Global
Interact Contact Centers / Interact Global
Episode: Sarah Leff - Interact CC - Why the Eastern Cape Could Be South Africa's Next CX Powerhouse
Chris Chance
CEO handling day-to-day operations of East Africa at CCI Global
CCI Global
Episode: Chris Chance - CCI Global - Africa Rising For CX
Steve Sullivan
Head of Channel Doctors
Channel Doctors
Episode: Steve Sullivan - Channel Doctors - How Do We Manage Customer Rage?
Melanie Disse
Founder and principal consultant at Melanie Disse Consulting
Melanie Disse Consulting
Episode: Melanie Disse - Melanie Disse Consulting - Acting on Customer Feedback
Gareth Bray
CX consultant at Premier CX
Premier CX
Episode: Gareth Bray - Premier CX - Why Customers Prefer WhatsApp

Hosts

Mark Hillary
CX industry analyst and host focusing on customer experience strategy and industry trends
Peter Ryan
CX industry analyst and co-host, focusing on CX delivery, outsourcing, and industry perspectives

Reviews

4.8 out of 5 stars from 33 ratings
  • CX leaders from all over the world

    Great podcast with both practical and theoretical interviews with CX leaders serving customers on different markets around the world.

    Apple Podcasts
    5
    Exclusive8
    United Kingdom4 years ago
  • CX treasure trove!! đź§ 

    Mark Hillary and Peter Ryan, along with their incredible guests talk about all things CX, not only providing insight we wouldn't have otherwise but also giving business owners the tools they need to level up their CX experience. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Mark

    Apple Podcasts
    5
    Adarcus
    United States4 years ago
  • Great for CX and Outsourcing

    Great interviews with thought leaders from across the industry

    Apple Podcasts
    5
    Andrew McNeile
    United Kingdom6 years ago
  • Great insights into the worlds of BPO and CX

    Two of the foremost analysts with key insights and interviews - great value for anyone involved i the CX or BPO space

    Apple Podcasts
    5
    amcneile
    Ireland6 years ago
  • Love this podcast!

    One of the best CX podcasts, great insight and a must if you are seeking knowledge in the CX space

    Apple Podcasts
    5
    espy423
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host credibility and guest quality are highlighted as standout strengths.
CX leaders from all over the world praise practical and theoretical interviews with CX leaders across markets.
Listeners call it a CX treasure trove with insights and tools for level–up.
Well-regarded for thoughtful discussions on CX and outsourcing with thought leaders.
Popular for its broad coverage of CX, outsourcing, and industry leadership.
The show is noted for deep-dive interviews with CX and BPO leaders and practical value for CX/ outsourcing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Jonas Berggren - Transcom - What Makes Customers Love A Brand?
Q: What is the SCARF model and how does it apply to CX design?
The SCARF model highlights five social drivers—Status, Certainty, Autonomy, Relatedness, and Fairness—and they should be integrated into journeys to create secure, empowering, and fair experiences that reduce friction and increase loyalty.
Jonas Berggren - Transcom - What Makes Customers Love A Brand?
Q: How can we shift thinking toward an emotional journey rather than just channel and response metrics?
He argues for focusing on emotional drivers in journey design, aligning interactions with how people's brains respond to rewards, not just reducing effort, and using models like SCARF to guide changes.
Jonas Berggren - Transcom - What Makes Customers Love A Brand?
Q: Does that mean that maybe we're measuring some of the wrong things in CX today?
Jonas explains that while efficiency and quality matter, the bigger opportunity lies in shaping the emotional journey and the brain's reward responses, which builds lasting loyalty beyond traditional CX metrics.
Nathan Muniz - 247Secretary.com - Raw, unpolished BPO content outperforms glossy marketing
Q: Hey, Nathan, it's about three years since you were last on the CX Files, apart from your Happy New Year message, which was more recently. Could you reintroduce yourself and your business?
Nathan reintroduces himself as the owner of 247 Secretary, a Philippines-based BPO and contact center, and explains that they operate offshore serving mainly the US and UK, emphasizing transparency and legitimacy without a large marketing budget.
Andrew Hall - Ethenta - Enterprise Agentic AI Transformation
Q: How does Dream differ from traditional dashboards and CX analytics tools?
Dream is not merely a dashboard; it's a workshop-driven approach that aggregates multi-domain data into a centralized psyche of the organization, generating context-rich outputs (20-30 pages of PDFs with dashboards, correlations, and a phased plan) designed to guide real-world actions rather than to sit unused.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About CX Files

What is CX Files about and what kind of topics does it cover?

A show focused on customer experience, outsourcing, and CX technology, featuring in-depth conversations with analysts, practitioners, and vendors who shape how brands interact with customers. Recent episodes center on practical CX strategies, turning insights into action, the role of messaging channels like WhatsApp in service delivery, on-the-floor reflections from industry events, and the evolving influence of AI in translation, hybrid work, and CX design. A recurring strength is drawing real-world lessons from multi-country contexts, highlighting lessons for frontline teams, leaders, and vendors alike. Noteworthy is an emphasis on event design and meaningful, peer-to-peer learning, as well as candid critiques of trade-show formats and sp... more

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What are the audience demographics for CX Files?

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How many subscribers and views does CX Files have?

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Which podcasts are similar to CX Files?

These podcasts share a similar audience with CX Files:

1. WW2 Pod: We Have Ways of Making You Talk

How many episodes of CX Files are there?

CX Files launched 8 years ago and published 425 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CX Files?

Recent guests on CX Files include:

1. Stephanie Reeves Millner
2. Nathan Muniz
3. Andrew Hall
4. Gary Slade
5. Sarah Leff
6. Chris Chance
7. Steve Sullivan
8. Melanie Disse

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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