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Customer Experience
Artificial Intelligence
BPO
Business Process Outsourcing
Covid-19
Digital Transformation
BPO Industry
South Africa
AI In Customer Experience
Automation
AI Technology
Outsourcing
Generative AI
CX Technology
European Contact Center and Customer Service Awards
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CX Files features your hosts, CX industry analysts Mark Hillary and Peter Ryan, speaking each week to leading analysts, thinkers, and practitioners focused on managing the Customer Experience (CX). In each episode Mark and Peter talk to their guests about the future of CX, the important trends, and what customers really expect from brands today.

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Artwork for CX Files

Latest Episodes

Donald Berryman is the Founder & Managing Director at ProfectusCX. He is based in Florida, USA.

Don writes a LinkedIn newsletter called The CX Advisor Perspective. He recently published several newsletters focused on how the enterprise to BPO relat... more

Lara Klick is the Founder and President of Klick Advisors LLC. She is based in Tampa Bay, Florida, USA.

Klick Advisors is a trust-centered consulting practice that helps healthcare leaders and teams navigate high-stakes moments with clarity, empath... more

The BPO Industry Isn't Dying. But It May Need to Reinvent Itself Faster Than Anyone Expected. Yuma AI CEO Guillaume Luccisano argues that customer experience providers must evolve from labor arbitrage specialists into AI orchestrators and systems int... more

David Rickard is a partner at Everest Group. He is based in the UK.

David recently visited Ethiopia for the Elevate Africa event. In this conversation with Peter Ryan David gives his take on Ethiopia and Africa more generally for CX and BPO.

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Key Facts

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Recent Guests

Guillaume Luccisano
Founder and CEO of Yuma
Yuma AI
Episode: Guillaume Luccisano - Yuma AI - The Great CX Reset: Why BPOs May Need a New Business Model
Sean Duncombe
Founder of The Contact Hub
The Contact Hub
Episode: CXOutsourcers 2026 - Voices From The Conference
Nathalie Siphengphet
Global BPO Strategy and Chief Marketing Officer
NQX
Episode: CXOutsourcers 2026 - Voices From The Conference
Yanique Grant
Master of Ceremonies
ElevateCX
Episode: CXOutsourcers 2026 - Voices From The Conference
Stephanie Reeves Millner
Global EVP at TP
TP
Episode: Stephanie Reeves Millner - Designing CX For Sales and Revenue
Nathan Muniz
Guest referenced for prior episode on videos in contact centers
Episode: Stephanie Reeves Millner - Designing CX For Sales and Revenue
Andrew Hall
Founder of Ethenta, previously with Quantenite
Ethenta
Episode: Andrew Hall - Ethenta - Enterprise Agentic AI Transformation
Gary Slade
Chief Commercial Officer Tp Emea (former UK Chief Executive of Tp)
Tp
Episode: Gary Slade - TP - Why Stability Is the New Battleground in BPO
Sarah Leff
Managing Director, Interact Global
Interact Contact Centers / Interact Global
Episode: Sarah Leff - Interact CC - Why the Eastern Cape Could Be South Africa's Next CX Powerhouse

Hosts

Mark Hillary
CX industry analyst and host focusing on customer experience strategy and industry trends
Peter Ryan
CX industry analyst and co-host, focusing on CX delivery, outsourcing, and industry perspectives

Reviews

4.8 out of 5 stars from 34 ratings
  • CX leaders from all over the world

    Great podcast with both practical and theoretical interviews with CX leaders serving customers on different markets around the world.

    Apple Podcasts
    5
    Exclusive8
    United Kingdom4 years ago
  • CX treasure trove!! đź§ 

    Mark Hillary and Peter Ryan, along with their incredible guests talk about all things CX, not only providing insight we wouldn't have otherwise but also giving business owners the tools they need to level up their CX experience. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Mark

    Apple Podcasts
    5
    Adarcus
    United States4 years ago
  • Great for CX and Outsourcing

    Great interviews with thought leaders from across the industry

    Apple Podcasts
    5
    Andrew McNeile
    United Kingdom6 years ago
  • Great insights into the worlds of BPO and CX

    Two of the foremost analysts with key insights and interviews - great value for anyone involved i the CX or BPO space

    Apple Podcasts
    5
    amcneile
    Ireland6 years ago
  • Love this podcast!

    One of the best CX podcasts, great insight and a must if you are seeking knowledge in the CX space

    Apple Podcasts
    5
    espy423
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host credibility and guest quality are highlighted as standout strengths.
CX leaders from all over the world praise practical and theoretical interviews with CX leaders across markets.
Listeners call it a CX treasure trove with insights and tools for level–up.
Well-regarded for thoughtful discussions on CX and outsourcing with thought leaders.
Popular for its broad coverage of CX, outsourcing, and industry leadership.
The show is noted for deep-dive interviews with CX and BPO leaders and practical value for CX/ outsourcing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Guillaume Luccisano - Yuma AI - The Great CX Reset: Why BPOs May Need a New Business Model
Q: What is the biggest shift you see in the BPO industry due to AI?
The shift is from simply providing human agents to delivering AI-native, integrated CX solutions that can act on information, execute tasks across systems, and operate with less reliance on headcount, effectively redefining the BPO as a coordiner of AI-enabled processes and experiences.
Guillaume Luccisano - Yuma AI - The Great CX Reset: Why BPOs May Need a New Business Model
Q: To start, could you introduce Yuma and explain what you do?
Guillaume describes Yuma as an AI-first CX platform that uses AI agents to automate and manage customer interactions by following SOPs and integrating with the CRM and other tools, with automation rates varying by brand and operation.
David Rickard - Everest Group - Elevate Ethiopia
Q: What are the key pieces of wisdom you would provide to potential clients prior to making a decision about Ethiopia?
Advise clients to think long-term about talent needs, test with on-ground due diligence, evaluate providers carefully, and consider future skills and work types to ensure the location will meet evolving CX requirements rather than rushing into an urgent short-term need.
David Rickard - Everest Group - Elevate Ethiopia
Q: What were you looking for in terms of finding more out about Ethiopia? What were your objectives going on this trip?
Dave sought ground truth by visiting on-site, meeting agents and centers, and observing real-world conditions to complement presentations and remote reports, aiming to understand infrastructure, talent readiness, and cultural fit for CX work.
Jonas Berggren - Transcom - What Makes Customers Love A Brand?
Q: What is the SCARF model and how does it apply to CX design?
The SCARF model highlights five social drivers—Status, Certainty, Autonomy, Relatedness, and Fairness—and they should be integrated into journeys to create secure, empowering, and fair experiences that reduce friction and increase loyalty.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About CX Files

What is CX Files about and what kind of topics does it cover?

A show focused on customer experience, outsourcing, and CX technology, featuring in-depth conversations with analysts, practitioners, and vendors who shape how brands interact with customers. Recent episodes center on practical CX strategies, turning insights into action, the role of messaging channels like WhatsApp in service delivery, on-the-floor reflections from industry events, and the evolving influence of AI in translation, hybrid work, and CX design. A recurring strength is drawing real-world lessons from multi-country contexts, highlighting lessons for frontline teams, leaders, and vendors alike. Noteworthy is an emphasis on event design and meaningful, peer-to-peer learning, as well as candid critiques of trade-show formats and sp... more

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What are the audience demographics for CX Files?

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How many subscribers and views does CX Files have?

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Which podcasts are similar to CX Files?

These podcasts share a similar audience with CX Files:

1. WW2 Pod: We Have Ways of Making You Talk

How many episodes of CX Files are there?

CX Files launched 8 years ago and published 428 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CX Files?

Recent guests on CX Files include:

1. Guillaume Luccisano
2. Sean Duncombe
3. Nathalie Siphengphet
4. Yanique Grant
5. Stephanie Reeves Millner
6. Nathan Muniz
7. Andrew Hall
8. Gary Slade

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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