Rephonic
Artwork for CVM Stories
Customer Value Management
Telecommunications
CVM
Marketing Automation
Artificial Intelligence
Data Quality
Data Analytics
Customer Experience
Customer Engagement
Digital Transformation
Analytics
Campaign Management
CVM Body Of Knowledge
Mobile Money
Emotional Connection
Tunisie Télécom
Regulator
Personalization
Fixed Services
CVM Ops

Calling all Customer Value Managers and those curious about the world of CVM! If you've ever found it challenging to gather information in this field, we've got your back. CVM Stories features the brightest minds who will share their diverse perspectives on customer base management in Telco and other industries. Together, we explore topics like data analytics, personalization, customer experience,... more

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Artwork for CVM Stories

Latest Episodes

In this episode, Kaan Fişek, Head of Customer Value Management & Base Marketing at Ooredoo Qatar shares how to scale CVM globally without the friction.

What if the biggest barrier to scaling CVM wasn’t strategy or technology, but people? Kaan shares... more

YouTube

Silvia Gomez Dominguez, with 20 years of CVM and CX experience across Optus, Vodafone, KPMG and Westpac, co-author of the CVM Body of Knowledge and founder of the Women in Customer community, joins us to define autonomous CVM in telco – and walk thro... more

YouTube

Özge Efe Aşcı, Senior Manager – Customer Lifecycle Value Management & AI at Vodafone, has spent nearly 15 years driving CVM across multiple markets. For years, CVM's mantra was right offer, right channel, right time.

In this episode, he shares why ... more

YouTube

Gabriel Felipe Cortes Molina, Senior Loyalty and Retention Manager at Tigo Colombia, reveals how his team reduced postpaid churn without relying on discounts.

With 12 years of experience, he shares the operational playbook behind proactive communic... more

YouTube

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Recent Guests

Kaan Fişek
Head of Customer Value Management and Base Marketing at Ooredoo Qatar
Ooredoo Qatar
Episode: 🎙️Global B2B CVM: Winning Hearts Before Scaling Results
Silvia Gomez Dominguez
Customer experience and CVM leader with two decades across telecoms, financial services, and consulting (Optus, Vodafone, KPMG)
Optus, Vodafone, KPMG
Episode: 🎙️ Autonomous CVM in Telco: The What and the How
Efe Aşçı
Senior Manager for Customer Lifecycle Value Management and AI at Vodafone
Vodafone
Episode: 🎙️ Defining the Agentic CVM Era
Gabriel Felipe Cortes Molina
Senior professional in post-paid retention with 12 years in telecom
Tigo Colombia
Episode: 🎙️Reducing Postpaid Churn Without Ever Giving Discounts
Matthew Tilling
CVM expert, leads CVM platform development
Episode: 🎙️The Hidden Power of Transactional Communication in CVM
Silvia Gomez
CVM leader joining from Australia
(unspecified)
Episode: 🎙️The CVM Trends 2026: Telecom Edition
Sahar Ehsan
CVM practitioner joining from Kuwait
(unspecified)
Episode: 🎙️The CVM Trends 2026: Telecom Edition
Marek Grabowski
CVM/marketing leader from Orange Polska
Orange Polska
Episode: 🎙️The CVM Trends 2026: Telecom Edition
Mohamed Mejri
Commercial and marketing analyst from Tunis Telecom
Tunisie Telecom
Episode: 🎙️How Strict Government Rules Secretly Drive ARPU Growth

Hosts

Egidius
Host of CVM Stories, with extensive knowledge in customer value management and marketing strategies.
Egedeus
Host with a focus on innovative insights in customer value management and related topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

🎙️Global B2B CVM: Winning Hearts Before Scaling Results
Q: How can we make customer value managers famous?
The guest suggests increasing visibility through forums and podcasts, clarifying the field's naming conventions to avoid ambiguity, and sharing concrete success stories and case studies to demonstrate impact and scale beyond slides and promises.
🎙️Global B2B CVM: Winning Hearts Before Scaling Results
Q: How would you recommend someone learn CVM?
Learning CVM is best done on the job by joining a CVM team and working alongside talented practitioners; formal degrees can help but practical, on-the-ground experience is crucial, complemented by studying top consultancy case studies for broad inspiration across industries.
🎙️Global B2B CVM: Winning Hearts Before Scaling Results
Q: Could you share a moment or two?
A standout achievement was mapping customers' ICT wallets and supplier satisfaction to run targeted commercial campaigns, which significantly increased CVM's contribution from about 5-10% to over 33-34% in some markets within three years; the guest also recalls a horror pricing episode and other learnings from large-scale cross-sell and upgrade campaigns.
🎙️Global B2B CVM: Winning Hearts Before Scaling Results
Q: What do you think about the career?
The guest describes a long, tech-to-marketing career trajectory in telecom, highlighting a shift from engineering into CVM driven by internships, market changes, and a desire to combine technology with social science and marketing. He emphasizes building CVM capability and gradually expanding scope across consumer and enterprise segments, culminating in leadership of CVM for multiple operations.
🎙️The CVM Trends 2026: Telecom Edition
Q: What is the biggest blocker to moving from core programs to experience-based programs?
The biggest blocker is the data readiness and the discipline to design end-to-end experiences, including cross-functional prioritization and funding, which are often hard to secure.

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Frequently Asked Questions About CVM Stories

What is CVM Stories about and what kind of topics does it cover?

This podcast offers insights into the evolving landscape of Customer Value Management (CVM) within industries such as telecommunications and beyond. Engaging conversations feature seasoned professionals discussing various aspects of CVM, including data analytics, customer experience, retention strategies, and innovative technologies. Notably, topics like the differences between B2B and B2C strategies and the impact of modern marketing techniques on customer engagement are frequently explored. The podcast creates a community for CVM professionals to share knowledge and practical advice, emphasizing the importance of aligning marketing efforts with customer needs and leveraging data for business growth.

It stands out for its focus on actionab... more

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How many listeners does CVM Stories get?

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What are the audience demographics for CVM Stories?

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Which podcasts are similar to CVM Stories?

These podcasts share a similar audience with CVM Stories:

1. Odd Lots

How many episodes of CVM Stories are there?

CVM Stories launched 3 years ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CVM Stories?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on CVM Stories?

Recent guests on CVM Stories include:

1. Kaan Fişek
2. Silvia Gomez Dominguez
3. Efe Aşçı
4. Gabriel Felipe Cortes Molina
5. Matthew Tilling
6. Silvia Gomez
7. Sahar Ehsan
8. Marek Grabowski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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