Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Will LaurensonCustomers Who Click is a weekly podcast for DTC founders and senior marketing leaders. Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale. Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors. Join 5,000+ DTC marketers getting our podcast in... more
| Publishes | Twice weekly | Episodes | 326 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||
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Latest Episodes
If you're in ecommerce download your free podcast bonuses.
- Follow Sean Wendt on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out dtcmvp
- Check out Customers Who Click
Check out our 5 most downloaded episodes:
1. Balancing Acquisition an... more
If you're in ecommerce download your free podcast bonuses.
- Follow Brandon Horoho on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Montana Knife Company
- Check out Customers Who Click
Check out our 5 most downloaded episodes:
1. Balan... more
If you're in ecommerce download your free podcast bonuses.
- Follow ROBERT KENNEY on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out BRAND
- Check out Customers Who Click
Check out our 5 most downloaded episodes:
1. Balancing Acquisition ... more
If you're in ecommerce download your free podcast bonuses.
- Follow Janie Brook Heuck on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out BROOKS WINERY
- Check out Customers Who Click
Check out our 5 most downloaded episodes:
1. Balancing ... more
Key Facts
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Reviews
- My go-to for all things eCommerce
Customers Who Click is my go-to for all things eCommerce. Will's interviews with industry experts provide actionable insights that have really boosted my online store's growth. A must-listen for any eCommerce enthusiast!
Apple Podcasts5Eric Melchor
United States3 years ago - A go-to source for ecomm knowledge
This is a fantastic resource for anyone building an ecommerce business who wants to get ideas for doing things differently.
Apple Podcasts5Olioliolixxxxx
United Kingdom3 years ago - Great show!
Such a great show from Will. Really goes deep into some lesser talked about (but just as important) topics in ecommerce - CRO, revenue optimisation, etc. Definitely worth a listen!
Apple Podcasts5M_Glover_88United Kingdom3 years ago - The Must-Listen Podcast for eCommerce Success
If you're in the eCommerce world, Customers Who Click is hands down the best podcast out there. Will brings on marketing pros from big companies to share their secrets for success. They cover everything from SEO to social media, conversion rates, customer loyalty, and more. Every episode is packed with actionable advice and real-world insights that will help you grow your online business!!
Apple Podcasts5Sav_d_321United States3 years ago - A must-listen!
Will and his incredibly knowledgeable guests shine the brightest of lights on the eCommerce industry and those inside of it! Informative, actionable, and engaging are just a few of the words I'd use to describe the time you'll spend with them. Thanks so much for putting out such a superb show Will - keep up the great work!
Apple Podcasts5mvelasco07United States3 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #159 | United Kingdom/Business/Marketing |
Apple Podcasts | #221 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #247 |  Netherlands/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show focuses on practical, growth-oriented conversations with eCommerce and DTC leaders. Episodes explore how brands scale, optimize profitability, and build enduring customer relationships through community, live shopping, CRO, and strategic marketing. Guests range from founders and marketing leaders to operations and logistics experts, often emphasizing real-world trade-offs, experimentation, and ways to turn traffic into revenue. A notable strength is its emphasis on actionable tactics—from CRO and pricing to membership programs and community-driven branding—delivered through candid interviews with practitioners who've driven measurable outcomes. The format tends to blend strategic storytelling with concrete takeaways, making it hel... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Ecommerce: The Hammersley Brothers Ecommerce Podcast
2. Keep Optimising
How many episodes of this podcast are there?
this podcast launched 6 years ago and published 326 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Rob Kenny
2. Janie Brooks Heuck
3. Alan Dowell
4. Matthew Lawson
5. Nick Mertz
6. Emily Schlackman
7. Jacqueline Wicks
8. Luis Mata
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