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Artwork for The Experience Perspective: An Ipsos Podcast

The Experience Perspective: An Ipsos Podcast

Ipsos
Customer Experience
Market Research
Customer Satisfaction
Mystery Shopping
Consumer Behavior
Air New Zealand
Retail Optimization
Product Placement
Employee Experience
Ipsos
Retail
Melbourne & Olympic Parks
Virtual Experience
Shopping Experience
Channel Performance Benchmark
Volkswagen Group UK
Post-Covid Recovery
Advanced Analytics
Consumer Experience
Starbucks

Join us as we dive deep into the world of CX and Channel Performance with industry experts and practitioners. Each episode of The Experience Perspective offers practical advice and insights for measuring, managing, and designing exceptional customer experiences. Whether you're in mystery shopping, channel optimisation, or passionate about understanding customer journeys, this podcast is your go-to... more

PublishesMonthlyEpisodes83Founded5 years ago
Categories
BusinessMarketing

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Artwork for The Experience Perspective: An Ipsos Podcast

Latest Episodes

Join Helen Bywater-Smith as she dives into the crucial aspect of customer Loyalty with Andrew Custage, Head of Research Insights at Medallia, and Jean Francois Damais, Global Chief Research Officer at Ipsos CX.

Based on insight from the recent coll... more

We invite you to explore the world of modern luxury—a place where artistry meets experience. This three-part film series is a journey into the heart of indulgence, revealing the stories, skill, and passion behind the world’s most exclusive experience... more

We invite you to explore the world of modern luxury—a place where artistry meets experience. This three-part film series is a journey into the heart of indulgence, revealing the stories, skill, and passion behind the world’s most exclusive experience... more

We invite you to explore the world of modern luxury—a place where artistry meets experience. This three-part film series is a journey into the heart of indulgence, revealing the stories, skill, and passion behind the world’s most exclusive experience... more

Key Facts

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Recent Guests

Jeremy Todd
Head of Research and Insight at Air New Zealand
Air New Zealand
Episode: Series 7, Episode 12: Flying through turbulent times. Lessons from Air New Zealand and Ipsos’ Gold Award winning CX programme.
Trish Roberts
Experience Management Director in Customer Experience New Zealand at Ipsos
Ipsos
Episode: Series 7, Episode 12: Flying through turbulent times. Lessons from Air New Zealand and Ipsos’ Gold Award winning CX programme.
Tom Magill
Associate Director at Ipsos New Zealand
Ipsos
Episode: Series 7, Episode 12: Flying through turbulent times. Lessons from Air New Zealand and Ipsos’ Gold Award winning CX programme.
Sue Ting-Fu
Global CMO and author of 'Building Brands with Soul'
Episode: Season 7, Episode 8: Building Brands with Soul: A CMOs Journey to Humanising Growth and Lasting Impact
Christy Click
Senior Client Officer in Ipsos America Client Organization
Ipsos
Episode: Season 7, Episode 8: Building Brands with Soul: A CMOs Journey to Humanising Growth and Lasting Impact
Patricia Marquez
Former CEO of Starbucks Vietnam, current Head of Business Development at Maxim Group
Maxim Group
Episode: Season 7, Episode 7 - From Bean to Cup: The Starbucks Vietnam Journey!
Zaheed Thawer
Director of Global Customer Centricity at Manulife
Manulife
Episode: Season 7, Episode 2: Manulife - transforming the Customer Experience and redefining the role of insurance in customers' lives.
Vik Sood
CX leader in Canada
Manulife
Episode: Season 7, Episode 2: Manulife - transforming the Customer Experience and redefining the role of insurance in customers' lives.

Host

Helen Bywater-Smith
Host focused on customer experience with expertise in service design and management.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#152
Italy/Business/Marketing
Apple Podcasts
#105
Japan/Business/Marketing
Apple Podcasts
#149
Hong Kong/Business/Marketing
Apple Podcasts
#170
South Africa/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Season 8: Episode 1 – The Luxury Edit (Part One)
Q: How would we define luxury experiences?
Felicitas suggests that luxury experiences are about elevation and creating special moments that feel rare.
Season 8: Episode 1 – The Luxury Edit (Part One)
Q: Was there an iconic moment where you moved from the world of not being in luxury to luxury?
Each guest shares their unique experiences, with Nóra recalling how a project with the Four Seasons revealed the complexities of luxury design.
Series 7, Episode 13: CX Global Insights 2025: A sneak peek into Ipsos’ new global benchmark of Customer Experience.
Q: How can AI really be the solution with the need for personalization?
Personalization can be used to elevate experiences, but successful implementation requires keeping customer needs at the heart of the strategy.
Season 7, Episode 4 - The Experience Beyond The Product - Part 1 of 2
Q: What does customer feedback inform in the design of customer experiences?
Customer feedback informs product development, marketing strategies, and enhances personalization in customer interactions.
Season 7, Episode 4 - The Experience Beyond The Product - Part 1 of 2
Q: Why is the role of CX so important in the world of product?
It's essential due to the increasing demand from consumer products organizations to deliver better experiences, noting that many organizations still lack maturity in this aspect.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on customer experience (CX) and channel performance, discussions frequently feature industry experts sharing practices and insights on enhancing customer interactions across various sectors. Topics often include luxury experiences, human-centered design, operational efficiency, mystery shopping, and the evolving expectations of modern consumers. By addressing the connection between employee and customer experiences, the content emphasizes the critical role of personalization and emotional attachment in driving business success. Notably, many episodes highlight case studies from well-known brands, offering actionable insights that listeners can apply to their own businesses, making this a valuable resource for professionals looking ... more

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this podcast launched 5 years ago and published 83 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jeremy Todd
2. Trish Roberts
3. Tom Magill
4. Sue Ting-Fu
5. Christy Click
6. Patricia Marquez
7. Zaheed Thawer
8. Vik Sood

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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