Customer Perspective: An Ipsos Podcast
IpsosCustomer Perspective is a weekly podcast aimed at all of you who are concerned, in some way, with helping your organisation deliver on its Brand Promise to customers; so whether you’re a Customer Experience practitioner, lead CX measurement and management programmes, head up Mystery Shopping, are responsible for the performance of channels, or functions, and their role in delivering customer succe... more
| Publishes | Weekly | Episodes | 66 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Ipsos’ Channel Performance teams partner with clients across the world to understand and measure channels and shoppers, to drive sales conversion. In our world of ‘convergent commerce’, they help improve performance across all sales and service chann... more
Many financial services businesses deploy external intermediaries in one form or another. These B2B (business to business) relationships are typically between the financial institution and external salespeople, advisors, agents, brokers, wholesalers ... more
We’re delighted to welcome Emma Dark, Director of Customer Service at Estée Lauder, along with one of our favourite podcast co-hosts, Jamie Thorpe, Head of Experience Management at Ipsos in the UK. Emma and her team have recently been crowned the Bes... more
In some of our Customer Perspective podcasts over the past year or so, you may have heard us talking about Convergent Commerce – the blurring of physical and digital commerce environments and touchpoints. In this episode, we’re continuing our Converg... more
We’re delighted to welcome Sybil Nicolson and Kristian Green to the first episode of our sixth season of Customer Perspective. Sybil is an Insights Executive for Transport for London, which many of you will know as TfL. Kristian is a Director in Ip... more
We live in volatile times that are influencing customers’ expectations, needs and opinions. Understanding and empathising with customers and the context of ‘their world’ needs to be at the heart of experience design. more
We welcome Alison Chaltas, Ipsos’ Global Head of Shopper and Omnichannel, and Norrelle Goldring, global consultant, co-authors of a recently published Ipsos whitepaper, ‘Beyond omnichannel to convergent commerce ecosystems’. more
We welcome Kate McLaren, General Manager - Customer Quality at Kia Motors UK to our Customer Perspective podcast. David Hart, Kia Customer Experience Manager, joined us back in Season 3, speaking about some of the drivers of Kia’s success, and we’re... more
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