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Artwork for The Experience Perspective: An Ipsos Podcast

The Experience Perspective: An Ipsos Podcast

Ipsos
Customer Experience
Luxury Experiences
Mystery Shopping
Employee Experience
Market Research
Ipsos
Customer Satisfaction
Emotional Attachment
Consumer Behavior
Air New Zealand
Personalization
Retail Optimization
Product Placement
Retail
Frontline Staff Training
Artificial Intelligence
Human Resources
Sustainability
ESG
Data Analytics

Join us as we dive deep into the world of CX and Channel Performance with industry experts and practitioners. Each episode of The Experience Perspective offers practical advice and insights for measuring, managing, and designing exceptional customer experiences. Whether you're in mystery shopping, channel optimisation, or passionate about understanding customer journeys, this podcast is your go-to... more

PublishesTwice monthlyEpisodes94Founded6 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Experience Perspective: An Ipsos Podcast

Latest Episodes

In this enlightening podcast episode join host Rob Rose as he talks with Andrew Firth, Head of Advisory and Analytics at Ipsos Channel Performance UK, to delve into the critical elements to consider when designing an effective mystery shopping progra... more

In this thought-provoking episode of The Experience Perspective, host Helen Bywater-Smith sits down with Sue Phillips, Ipsos's Global Lead for ESG, and James Bland, Commercial Director for Travel, Hospitality and Leisure, to explore the critical inte... more

Join Helen Bywater-Smith, Global Head of CX Advisory, Francisco Acuña, Head of CX in Latin America, Maura Howley, Senior Vice President, CX & EX in North America and Cyrille Dagorn, CX Service Line Leader, Ipsos BVA in France as they delve into the e... more

Join ⁠Bhavna Sawnani⁠ in conversation with ⁠Hannah Short⁠, Inclusion and Diversity Manager at Leeds Building Society in the UK and ⁠Grace Tong⁠, Vice President and Equity, Diversity and Inclusion Lead at Ipsos Canada, as they explore why women's heal... more

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Recent Guests

Andy Firth
Head of the advisory and analytics team at Ipsos Channel Performance UK
Ipsos
Episode: Season 9, Episode 8: Designed for Insight: Blueprints for Mystery Shopping
Sue Phillips
Global lead for ESG at Ipsos
Ipsos
Episode: Season 9, Episode 7: ESG and Customer Experience: Why It Matters More Than Ever
James Bland
Commercial director of Travel, Hospitality and Leisure within Ipsos CX
Ipsos
Episode: Season 9, Episode 7: ESG and Customer Experience: Why It Matters More Than Ever
Francisco Acuña
Head of CX in LATAM region
Ipsos
Episode: Season 9, Episode 6: Ipsos Global Voices of Experience
Maura Howley
SVP of CX & EX in the US
Ipsos
Episode: Season 9, Episode 6: Ipsos Global Voices of Experience
Cyrille Dagorn
CX Service Line Leader in France
Ipsos
Episode: Season 9, Episode 6: Ipsos Global Voices of Experience
Hannah Short
Inclusion and Diversity Manager
Leeds Building Society (UK)
Episode: Season 9, Episode 4 Women's Health at Work, Breaking the Stigma
Grace Tong
Vice President and Equity and Diversity and Inclusion Lead
Ipsos Canada
Episode: Season 9, Episode 4 Women's Health at Work, Breaking the Stigma
Andrew Firth
Head of Advisory and Analytics within Channel Performance at Ipsos UK
Ipsos
Episode: Season 9, Episode 4: The MSPA Mission

Hosts

Bhavna Sawnani
Host affiliated with Ipsos; co-host/episode host on The Experience Perspective.
Helen Bywater-Smith
Host with Ipsos; wraps discussions on CX, research, and leadership.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#210
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Season 9, Episode 8: Designed for Insight: Blueprints for Mystery Shopping
Q: How should the findings be used, tactically and strategically?
Tactically, each store should get precise, actionable insights to drive immediate improvements; strategically, head office should see overarching themes and link them to KPIs to guide larger investments and training plans.
Season 9, Episode 8: Designed for Insight: Blueprints for Mystery Shopping
Q: What are the key ingredients you recommend including at the start of a mystery shopping program?
A well-designed questionnaire aligned to business objectives, a robust and representative sample, and a clear scenario or mission for shoppers. Ensuring anonymity and objective scoring on observed behaviors helps link findings to business outcomes.
Season 9, Episode 8: Designed for Insight: Blueprints for Mystery Shopping
Q: To start, where do you think Mystery Shopping excels as a methodology and what are the best uses you've seen?
It shines as an objective way to assess channel performance across touchpoints, especially in-store interactions, and it provides concrete observations about how employees perform and processes work. When paired with commercial KPIs, it reveals strong relationships that help drive strategic and tactical business decisions.
Season 9, Episode 4 Women's Health at Work, Breaking the Stigma
Q: What is one piece of advice you'd give to someone looking to elevate their employee experience listening programs?
The advice centers on asking the right questions to make experiences personal, tailoring approaches to the diverse makeup of the workforce, and using one-on-one conversations alongside surveys to capture meaningful, individualized insights.
Season 9, Episode 4 Women's Health at Work, Breaking the Stigma
Q: Grace, from your perspective, what should organizations do to create a genuinely safe and open environment for women's health at work?
Grace emphasizes building policy foundations that incorporate three key life stages—menstruation, maternity, and menopause—along with top-down cultural change. She highlights the need for formal policies, broad awareness, and leadership modeling to reduce stigma and enable open conversations.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show consistently centers on customer experience, channel performance, and practical measurement and design for CX programs. Episodes frequently feature senior practitioners from Ipsos and partner organizations discussing topics like diversity and inclusion in the workplace, mystery shopping standards, customer loyalty, and the strategic use of surveys and VOC data to improve experiences. Notable throughlines include data-driven CX measurement, the role of HR and leadership in shaping experience, and the integration of advanced analytics and AI into CX programs. A standout aspect is the mix of practitioner-led case studies, industry standards discussions (like MSPA), and real-world programs from large employers, which offers listeners ... more

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this podcast launched 6 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Andy Firth
2. Sue Phillips
3. James Bland
4. Francisco Acuña
5. Maura Howley
6. Cyrille Dagorn
7. Hannah Short
8. Grace Tong

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