CRUNCH
HMCGet ready to embark on a ‘PR learning adventure’ with CRUNCH! Three-time winner of the PR Institute of NZ’s ‘Small PR Agency of the Year,’ the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those ... more
| Publishes | Twice monthly | Episodes | 28 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | MarketingManagementBusiness | ||||
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Latest Episodes
Why do some businesses get media coverage while others struggle to get noticed?
In this episode of CRUNCH, HMC Director Heather Claycomb is joined by Senior Account Managers Emma Letessier and Natalie Swart to unpack what “earned media” really means... more
Whether you're marketing to NZ farmers or wanting to get a news story in front of them, they are harder to reach than ever before. The channels available are changing, plus farmers 'media consumption' habits have also evolved.
In this episode, Heath... more
LinkedIn has become one of the most influential platforms shaping professional reputation, trust, and visibility. Yet many leaders still feel unsure about how to show up in a way that feels authentic, strategic, and worth their time.
In this episode... more
This is a CRUNCH 'small bite' - a quick tip for our followers and fans.
When a crisis hits, the first hour can make or break your reputation.
In this episode, Heather Claycomb and Natalie Swart walk through what leaders and comms people must do in ... more
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Apple Podcasts | #91 |  New Zealand/Business/Marketing |
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Frequently Asked Questions About CRUNCH
What is CRUNCH about and what kind of topics does it cover?
CRUNCH offers practical, bite-sized guidance for corporate communications and reputation management. Episodes consistently center on earned media, crisis communications, AI-enabled PR, and leveraging thought leadership across digital and traditional channels. The hosts—primarily senior PR professionals from a New Zealand agency—mix hands-on playbooks with real-world NZ-context stories, from securing credible coverage and managing crises to optimizing brand presence in AI-enabled search and on professional networks like LinkedIn. A notable strength is the approachable format: concise, actionable tips delivered over lunch conversations, often featuring guest practitioners or aligned client perspectives. This makes it especially useful for in-... more
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How many listeners does CRUNCH get?
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What are the audience demographics for CRUNCH?
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How many subscribers and views does CRUNCH have?
To see how many followers or subscribers CRUNCH has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to CRUNCH?
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How many episodes of CRUNCH are there?
CRUNCH launched 6 years ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact CRUNCH?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for CRUNCH?
Rephonic pulls ratings and reviews for CRUNCH from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for CRUNCH?
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What guests have appeared on CRUNCH?
Recent guests on CRUNCH include:
1. Emma Letessier
2. Natalie Swart
3. Chris Williams
4. Richard Rennie
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.