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The CRO Spotlight Podcast

Warren Zenna
Chief Revenue Officer
Sales
Marketing
Airbase
Customer Success
Saas
Customer Journey
Revenue Operations
Customer Centricity
Linkedin
Customer Experience
Chief Revenue Officer Role
B2B Business
Go-To-Market Strategy
Revenue Enablement
Sales and Marketing Alignment
Personal Branding
Sales Leadership
Enterprise Sales
Company Culture

Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business? Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders, and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the ... more

PublishesWeeklyEpisodes88Founded4 years ago
Number of ListenersCategories
CareersManagementBusiness

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Artwork for The CRO Spotlight Podcast

Latest Episodes

In this episode of CRO Spotlight, Warren Zenna sits down with Christian Gerron, Chief Revenue Officer at StackAdapt. They dive into the complexities of the programmatic ad tech space, a market saturated with thousands of players. Christian explains h... more

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In this CRO Spotlight episode, host Warren Zenna sits down with Steven Birdsall, CRO at Alteryx, to unpack a sweeping leadership transition and how a newly formed C‑suite aligned on product and go‑to‑market. Steven shares how a product‑centric CEO an... more

YouTube

In this episode of the CRO Spotlight, Warren Zenna welcomes Mike Genstil, CEO at ValueCore, to discuss a critical inefficiency in modern sales: the "value gap." Mike explains that too often, sellers rush to provide a price quote while buyers remain f... more

YouTube

Warren Zenna sits down with Michael Maimone, CRO at LucidLink, to unpack his journey from BDR to enterprise sales leader to CRO. Michael shares how his time at IBM, Marketo, Adobe, and ZoomInfo shaped a systems mindset, enabling him to translate big-... more

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Recent Guests

Ryan Staley
Expert practitioner in AI and Executive at Whale Boss
Whale Boss
Episode: AI Hype VS Reality with Ryan Staley
Chris Savage
Co-founder of Wistia
Wistia
Episode: AI Hype VS Reality with Ryan Staley
Amy Hsuan
Chief Revenue Officer and Chief Customer Officer at Mixpanel
Mixpanel
Episode: GTM Differentiation & Decision Velocity with Amy Hsuan
Jaime Ruhl
Chief Revenue Officer of Emergn
Emergn
Episode: Target Accounts, Intent Signals & Marketing Alignment with Jaime Ruhl
Adam Crandall
CRO with a background in private equity and automation industries.
Addtronics
Episode: Hamburgers, Revenue Engines and CRO Success with Adam Crandall
Bobby Morrison
Chief Revenue Officer of Shopify
Shopify
Episode: Shopify Org Design and Why CROs Must Get Technical with Bobby Morrison
Jess Robertson
Chief Revenue Officer at Orbb
Orbb
Episode: Building Scalable Revenue Operations from the Ground Up with Jessica Robertson
Joe Gravino
Principal at Falcon Partners, focusing on executive search for private equity firms.
Falcon Partners
Episode: Essential CRO Competencies for PE-Backed Companies with Joe Gravino
Wayne Starritt
Expert in CRO recruitment and former COO of an executive search boutique
Bullingstone Associates
Episode: What CRO Recruiters Look for in Top Revenue Leaders with Wayne Starritt

Host

Warren Zenna
Founder and CEO of The CRO Collective

Reviews

5.0 out of 5 stars from 12 ratings
  • Must listen for every revenue leader

    This podcast is best insights for CROs to succeed and for inspiring CROs to get a job

    Apple Podcasts
    5
    Appsurfer10013
    United States14 days ago

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Punching Yourself in the Face and Secret CRO Roles with Andy Mowat
Q: What is Whispered and how does it differ from traditional recruiting?
Whispered works for executives by providing insights, connections, roles, and community support without charging companies for job postings, aiming to assist executives in navigating their careers effectively.
AI Hype VS Reality with Ryan Staley
Q: What types of people do you think are actually going to be sort of out of work?
There will be disruption, especially for individuals who fail to adapt to using AI. Those in low-value sales roles are particularly at risk of being replaced by AI implementations that can handle personalization efficiently.
AI Hype VS Reality with Ryan Staley
Q: What do you think really is going on right now in the state of AI with all the combination of the hype and the reality?
There's so much cash dumped into these AI companies, creating a perception of hype. While some companies like Google and Microsoft are making real strides, many demos do not fulfill the promises made, causing skepticism. However, if one understands the tools, incredible opportunities await.
From BDR to CRO: Building Cross-Functional GTM with Michael Maimone
Q: How did you construct or engineer your first 30, 60, 90 days to ensure that you knew how to build that?
I went in with an observe, diagnose, implement approach, meeting people, understanding what's working, and bringing quick wins to create goodwill. Then, I industrialized those wins over time.
From BDR to CRO: Building Cross-Functional GTM with Michael Maimone
Q: What do you think were the core competency criteria that they had when they were trying to fill this role?
The core competencies included a purebred enterprise sales pedigree and experience in various parts of the business like strategic enterprise, sales integration, account management, and marketing alignment.

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Frequently Asked Questions About The CRO Spotlight Podcast

What is The CRO Spotlight Podcast about and what kind of topics does it cover?

Focusing on the experiences and insights of Chief Revenue Officers (CROs), the content covers a range of topics relevant to revenue leadership in today's business landscape. Episodes often feature deep discussions with industry experts, addressing challenges faced by CROs, effective revenue strategies, and the evolving roles within organizations. Unique aspects include a strong emphasis on the intersection of sales, marketing, and customer success, as well as discussions around the impact of modern technologies, like AI, on revenue generation and operations. This podcast serves as a valuable resource for current and aspiring revenue leaders, providing them with practical advice and peer insights that they can readily implement in their orga... more

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Which podcasts are similar to The CRO Spotlight Podcast?

These podcasts share a similar audience with The CRO Spotlight Podcast:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. Coaching Real Leaders
3. Modern Wisdom
4. HBR IdeaCast
5. SaaS Backwards - Reverse Engineering SaaS Success

How many episodes of The CRO Spotlight Podcast are there?

The CRO Spotlight Podcast launched 4 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CRO Spotlight Podcast?

Recent guests on The CRO Spotlight Podcast include:

1. Ryan Staley
2. Chris Savage
3. Amy Hsuan
4. Jaime Ruhl
5. Adam Crandall
6. Bobby Morrison
7. Jess Robertson
8. Joe Gravino

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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