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The CRO Spotlight Podcast

Warren Zenna
Chief Revenue Officer
Sales
Marketing
Airbase
Customer Success
Saas
Customer Journey
Revenue Operations
Customer Centricity
Linkedin
Customer Experience
Chief Revenue Officer Role
B2B Business
Go-To-Market Strategy
Revenue Enablement
Sales and Marketing Alignment
Personal Branding
Company Culture
Sales Leadership
Enterprise Sales

Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business? Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders, and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the ... more

PublishesWeeklyEpisodes85Founded4 years ago
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BusinessCareersManagement

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Artwork for The CRO Spotlight Podcast

Latest Episodes

Warren Zenna sits down with Michael Maimone, CRO at LucidLink, to unpack his journey from BDR to enterprise sales leader to CRO. Michael shares how his time at IBM, Marketo, Adobe, and ZoomInfo shaped a systems mindset, enabling him to translate big-... more

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Warren Zenna hosts Ryan Staley, Founder and CEO at Whale Boss, to separate AI spectacle from strategic value for revenue leaders. They explore where the technology truly helps CROs versus where demos overpromise, and how practitioners can spot durabl... more

YouTube

In this episode of CRO Spotlight, host Warren Zenna sits down with Andy Mowat, Founder of Whispered, to explore the challenges of landing the ideal Chief Revenue Officer role. Andy shares his journey from running revenue operations at multiple unicor... more

YouTube

Warren Zenna sits down with Amy Hsuan, Chief Customer & Revenue Officer at Mixpanel, to unpack what a truly unified revenue engine looks like. Amy shares how org design must follow strategy, why GTM is a core differentiator, and how aligning marketin... more

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Key Facts

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Recent Guests

Ryan Staley
Expert practitioner in AI and Executive at Whale Boss
Whale Boss
Episode: AI Hype VS Reality with Ryan Staley
Chris Savage
Co-founder of Wistia
Wistia
Episode: AI Hype VS Reality with Ryan Staley
Amy Hsuan
Chief Revenue Officer and Chief Customer Officer at Mixpanel
Mixpanel
Episode: GTM Differentiation & Decision Velocity with Amy Hsuan
Jaime Ruhl
Chief Revenue Officer of Emergn
Emergn
Episode: Target Accounts, Intent Signals & Marketing Alignment with Jaime Ruhl
Adam Crandall
CRO with a background in private equity and automation industries.
Addtronics
Episode: Hamburgers, Revenue Engines and CRO Success with Adam Crandall
Bobby Morrison
Chief Revenue Officer of Shopify
Shopify
Episode: Shopify Org Design and Why CROs Must Get Technical with Bobby Morrison
Jess Robertson
Chief Revenue Officer at Orbb
Orbb
Episode: Building Scalable Revenue Operations from the Ground Up with Jessica Robertson
Joe Gravino
Principal at Falcon Partners, focusing on executive search for private equity firms.
Falcon Partners
Episode: Essential CRO Competencies for PE-Backed Companies with Joe Gravino
Wayne Starritt
Expert in CRO recruitment and former COO of an executive search boutique
Bullingstone Associates
Episode: What CRO Recruiters Look for in Top Revenue Leaders with Wayne Starritt

Host

Warren Zenna
Founder and CEO of The CRO Collective. Host of The CRO Spotlight Podcast, focusing on insights from revenue leaders and CROs.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Punching Yourself in the Face and Secret CRO Roles with Andy Mowat
Q: What is Whispered and how does it differ from traditional recruiting?
Whispered works for executives by providing insights, connections, roles, and community support without charging companies for job postings, aiming to assist executives in navigating their careers effectively.
AI Hype VS Reality with Ryan Staley
Q: What types of people do you think are actually going to be sort of out of work?
There will be disruption, especially for individuals who fail to adapt to using AI. Those in low-value sales roles are particularly at risk of being replaced by AI implementations that can handle personalization efficiently.
AI Hype VS Reality with Ryan Staley
Q: What do you think really is going on right now in the state of AI with all the combination of the hype and the reality?
There's so much cash dumped into these AI companies, creating a perception of hype. While some companies like Google and Microsoft are making real strides, many demos do not fulfill the promises made, causing skepticism. However, if one understands the tools, incredible opportunities await.
From BDR to CRO: Building Cross-Functional GTM with Michael Maimone
Q: How did you construct or engineer your first 30, 60, 90 days to ensure that you knew how to build that?
I went in with an observe, diagnose, implement approach, meeting people, understanding what's working, and bringing quick wins to create goodwill. Then, I industrialized those wins over time.
From BDR to CRO: Building Cross-Functional GTM with Michael Maimone
Q: What do you think were the core competency criteria that they had when they were trying to fill this role?
The core competencies included a purebred enterprise sales pedigree and experience in various parts of the business like strategic enterprise, sales integration, account management, and marketing alignment.

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Frequently Asked Questions About The CRO Spotlight Podcast

What is The CRO Spotlight Podcast about and what kind of topics does it cover?

This podcast provides valuable insights into the evolving roles and responsibilities of Chief Revenue Officers (CROs) and B2B revenue leaders. Through engaging conversations with experienced professionals, it covers critical topics such as revenue operations, sales strategies, data management, and the nuances of leadership in revenue-focused roles. The discussions often explore the intersection of sales, marketing, and customer success, aiming to address the current challenges and best practices in these areas. A distinctive feature of this show is its emphasis on candid, free-form dialogues that not only address professional insights but also share personal experiences and the realities of navigating the complexities of the CRO role.

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Rephonic provides a wide range of podcast stats for The CRO Spotlight Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The CRO Spotlight Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The CRO Spotlight Podcast get?

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Which podcasts are similar to The CRO Spotlight Podcast?

These podcasts share a similar audience with The CRO Spotlight Podcast:

1. Tom Bilyeu's Impact Theory
2. The Official SaaStr Podcast: SaaS | Founders | Investors
3. All-In with Chamath, Jason, Sacks & Friedberg
4. The Saad Truth with Dr. Saad
5. No Priors: Artificial Intelligence | Technology | Startups

How many episodes of The CRO Spotlight Podcast are there?

The CRO Spotlight Podcast launched 4 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CRO Spotlight Podcast?

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What guests have appeared on The CRO Spotlight Podcast?

Recent guests on The CRO Spotlight Podcast include:

1. Ryan Staley
2. Chris Savage
3. Amy Hsuan
4. Jaime Ruhl
5. Adam Crandall
6. Bobby Morrison
7. Jess Robertson
8. Joe Gravino

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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