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The CRO Spotlight Podcast

Warren Zenna
Chief Revenue Officer
Revenue Operations
Customer Success
Sales
Private Equity
Artificial Intelligence
Marketing
Sales Compensation Plans
CRO (chief Revenue Officer)
Chief Revenue Officers
Operational Efficiency
Sales Strategy
Go-To-Market Strategy
Cro-Cfo Relationship
Salesforce
Revops
Sales Leadership
CRO
Cost Optimization
B2B Revenue Management

The CRO Spotlight Podcast examines the CRO role from both sides — the companies that hire them and the leaders who take the seat. Host Warren Zenna, founder of CRO Collective and author of “What Chief Revenue Officers Actually Do,” brings diagnostic frameworks and pattern recognition from working both sides of the equation to every conversation.

PublishesTwice monthlyEpisodes105Founded4 years ago
Number of ListenersCategories
CareersManagementBusiness

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Artwork for The CRO Spotlight Podcast

Latest Episodes

In this episode of CRO Spotlight, Warren Zenna sits down with Sam Jacobs, the visionary Founder and CEO of Pavilion. They dive deep into Sam’s extensive background as a revenue leader and trace the origins of Pavilion as a peer-led community. They ex... more

In this episode of CRO Spotlight, Warren Zenna sits down with MK Marsden, CEO of Sales-Sleuth, to diagnose the root causes of the modern B2B sales crisis. They explore how the shift toward cheap, automated mass communication has eroded buyer trust an... more

In this episode of the CRO Spotlight podcast, Warren Zenna hosts Kris Billmaier, EVP & GM of Agentforce Sales at Salesforce to discuss how the traditional CRM interface is rapidly evolving, shifting revenue teams from manual data entry to autonomous ... more

In this episode of the CRO Spotlight podcast, Warren Zenna sits down with Mark Roberge of Stage Two Capital to dissect the inflection points of scaling a go-to-market team. They explore common pitfalls founders face when hiring a revenue leader. Mark... more

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Recent Guests

Sam Jacobs
CEO of Pavilion; founder of Pavilion
Pavilion
Episode: Why Good CROs Get Fired with Sam Jacobs
MK Marsden
Creator of Sales-Sleuth; CRO-focused investor/entrepreneur with expertise in sales tech and revenue operations
Sales-Sleuth / The CRO Collective
Episode: How Misaligned Software Metrics Ruined B2B Sales and How to Fix It with MK Marsden
Kris Billmaier
EVP and GM of Agentforce at Salesforce
Salesforce
Episode: How Salesforce is Approaching the AI CRM Transformation with Kris Billmaier
Mark Roberge
Author and expert on CRO role, Harvard Business School professor emeritus
Harvard Business School; HubSpot; author of The Science of Scaling
Episode: CRO Hiring Potholes & The Shift to RevOps with Mark Roberge
Neil Weitzman
Fractional CRO and founder of Weitzman GTM
Weitzman GTM
Episode: The Fractional CRO Debate & Getting Sh!t Done with Neil Weitzman
Jonathan M K
Coach K, CRO-focused executive with deep experience in GTM, AI enablement, and revenue strategy
Momentum (former VP GTM Strategy and Marketing); 1mind (VP Marketing)
Episode: The CRO Environment and Autonomous AI Agents with Jonathan M K.
Dan Goodman
Employment advisory expert advocating for workers and CROs
Dan Goodman Employment Advisory (DGEA)
Episode: Advocating for the Little Guy: A Frank Talk with Dan Goodman, Warrior of The Sales Rep
Bridget Winston
Chief Revenue Officer at PatientNow; former CRO at Chief and CRO at CHIEF (Organization for Executive Women)
PatientNow; Chief
Episode: CRO Role Hot Takes with Bridget Winston
JD Miller
CRO in residence at a private equity firm; coach to other CROs
Private equity firm (CRO in residence)
Episode: How Private Equity Evaluates CROs with JD Miller

Host

Warren Zenna
Host of The CRO Spotlight Podcast; Founder and CEO of The CRO Collective

Reviews

5.0 out of 5 stars from 15 ratings
  • Must listen for every revenue leader

    This podcast is best insights for CROs to succeed and for inspiring CROs to get a job

    Apple Podcasts
    5
    Appsurfer10013
    United States8 months ago

Listeners Say

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Must listen for every revenue leader
Best insights for CROs to succeed and inspire CROs to get a job

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Talking Points

Recent interactions between the hosts and their guests.

Why Good CROs Get Fired with Sam Jacobs
Q: What process or diagnostic does a company use when they're hiring a CRO, and is it consistent across organizations?
There is no universal process; many companies still lack a rigorous framework and treat the CRO hire as a high-stakes closer, but mature organizations are moving toward defining the role as system ownership with clear scope and authority to implement an end-to-end GTM engine.
Why Good CROs Get Fired with Sam Jacobs
Q: In your view, how would you say the overall population of operators defines the CRO role?
Operators tend to frame the CRO as either a system builder or a closer, with many seeking someone who can clean things up and implement processes, while more sophisticated organizations want a true architect who aligns marketing, sales, and customer success.
How Misaligned Software Metrics Ruined B2B Sales and How to Fix It with MK Marsden
Q: So, why don't you let everybody know who MK Marsden is? Who are you? And what do you do? And what is it that you're up to right now?
MK Marsden describes his background in sales and technology, including founding Sales-Sleuth to empower sellers with better account insight and intent signals, and his focus on helping CROs build growth-ready organizations.
CRO Hiring Potholes & The Shift to RevOps with Mark Roberge
Q: What should founders look for when deciding whether to hire a CRO, and how do you define the outcome they're trying to achieve?
Founders should define the specific revenue outcomes they want, translate those into measurable attributes for the CRO, and ensure the role has authority to orchestrate GTM systems rather than just manage a function. This clarity helps prevent misalignment and speeds up the hiring process.
Advocating for the Little Guy: A Frank Talk with Dan Goodman, Warrior of The Sales Rep
Q: What are some of the ways in which a salesperson today is getting into a new role?
Dan describes a market where candidates are highly sought after, but employers scrutinize too tightly; negotiation should focus on leverage, rigorous terms, and protections to avoid being trapped by vague promises, while keeping a clear view of equity, vesting, and tail risks.

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Frequently Asked Questions About The CRO Spotlight Podcast

What is The CRO Spotlight Podcast about and what kind of topics does it cover?

A revenue leadership-focused show that explores the CRO role from multiple angles, including how it interacts with finance, product, marketing, and customer success. Episodes frequently dive into go-to-market strategy, data-driven decision making, organizational design, and the evolving influence of AI and RevOps in B2B software, advertising tech, and PE-backed growth. Guests are typically senior revenue executives, PE-aligned leaders, and practitioners who bring pragmatic playbooks on compensation design, performance metrics, talent development, and cross-functional collaboration. Noteworthy elements include peer-led councils and events that emphasize practical frameworks, real-world leadership challenges, and long-term CRO longevity. The ... more

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Which podcasts are similar to The CRO Spotlight Podcast?

These podcasts share a similar audience with The CRO Spotlight Podcast:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. Revenue Builders
3. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
4. Masters of Scale
5. Topline

How many episodes of The CRO Spotlight Podcast are there?

The CRO Spotlight Podcast launched 4 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CRO Spotlight Podcast?

Recent guests on The CRO Spotlight Podcast include:

1. Sam Jacobs
2. MK Marsden
3. Kris Billmaier
4. Mark Roberge
5. Neil Weitzman
6. Jonathan M K
7. Dan Goodman
8. Bridget Winston

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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