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The CRO Spotlight Podcast

Warren Zenna
Chief Revenue Officer
Sales
Marketing
Airbase
Customer Success
Saas
Customer Journey
Revenue Operations
Customer Centricity
Linkedin
Customer Experience
Chief Revenue Officer Role
B2B Business
Go-To-Market Strategy
Revenue Enablement
Sales and Marketing Alignment
Personal Branding
Sales Leadership
Enterprise Sales
Company Culture

Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business? Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders, and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the ... more

PublishesWeeklyEpisodes96Founded4 years ago
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Artwork for The CRO Spotlight Podcast

Latest Episodes

The Chief Revenue Officer role has outgrown its origins as a glorified head of sales. In this episode, Warren Zenna sits down with Christopher Semain and Sean Ryan from the Alexander Group to dissect how the CRO position has fundamentally shifted. Th... more

In this episode of the CRO Spotlight Podcast, Warren Zenna speaks with Susan Rothwell, Chief Revenue Officer at Simpli.fi. With a rare track record of longevity in the notoriously high-turnover CRO role, Susan unpacks her journey leading revenue orga... more

Warren Zenna is joined by Eric Steele, CRO at SIB, to pull back the curtain on the often-chaotic reality of stepping into your first Chief Revenue Officer role. Eric shares why these initial appointments are rarely "sexy" and often come with signific... more

In this episode of the CRO Spotlight, Warren Zenna sits down with Miya Mee-Lee Dias, Co-Founder of Beyond The Script, to discuss a transformative approach to sales training. Miya shares her unique background blending health science with performance a... more

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Recent Guests

Susan Rothwell
Chief Revenue Officer at Simpli.fi
Simpli.fi
Episode: CRO Longevity & Navigating Organizational Transformation with Susan Rothwell
Miya Mee-Lee Dias
Co-founder of Beyond The Script
Beyond The Script
Episode: What Actors and Sales Reps Have in Common with Miya Mee-Lee Dias
Dr. Grant Van Ulbrich
He is the first doctor in sales transformation in the world, specializing in sales psychology.
Scared So What
Episode: Sales Transformation & Customer-Centric Revenue with Dr. Grant Van Ulbrich
Amy Osmond Cook
Co-founder of Fullcast and experienced business leader
Fullcast
Episode: Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook
Mike Price
Chief Revenue Officer of DTEX
DTEX
Episode: Vetting the CRO Role & Avoiding the "VP of Sales" Trap with Mike Price
Christian Gerron
Chief Revenue Officer of StackAdapt
StackAdapt
Episode: Building the Machine & Guarding the Culture with Christian Gerron
Steven Birdsall
CRO of Alteryx, discussing technology and product development
Alteryx
Episode: Leadership Structures & AI at $1B Scale with Steven Birdsall
Mike Genstil
CEO and co-founder of ValueCore
ValueCore
Episode: Value Engineering & The ROI Discovery Process with Mike Genstil
Ryan Staley
Expert practitioner in AI and Executive at Whale Boss
Whale Boss
Episode: AI Hype VS Reality with Ryan Staley

Host

Warren Zenna
Founder and CEO of The CRO Collective, an expert in revenue leadership and CRO roles.

Reviews

5.0 out of 5 stars from 14 ratings
  • Must listen for every revenue leader

    This podcast is best insights for CROs to succeed and for inspiring CROs to get a job

    Apple Podcasts
    5
    Appsurfer10013
    United States5 months ago

Listeners Say

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The insights shared by guests are seen as practical and applicable to current challenges faced by revenue leaders.
Listeners find the content invaluable for enhancing their revenue strategies and leadership capabilities.

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Talking Points

Recent interactions between the hosts and their guests.

CRO Longevity & Navigating Organizational Transformation with Susan Rothwell
Q: How did you handle the complex three-business structure at Epsilon when you joined as the first CRO?
She started by aligning finance and enabling functions, brought in data, mapped customers and purchases across units, and then pursued a verticalized structure to unify go-to-market efforts across the different brands, ultimately presenting a clear, supported plan to the executive team.
CRO Longevity & Navigating Organizational Transformation with Susan Rothwell
Q: What was the remit when you first became a CRO at Veracast, and how did that evolve?
The role began as an opportunity to create a CRO function over a portfolio of disparate companies, unifying leadership and driving cross-sell across products and services, which gradually evolved into a more formal, strategic, and operationally rigorous leadership role as the go-to-market strategy matured.
Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook
Q: Where do you see the market's greatest needs right now?
Amy identifies a curiosity and strong interest in AI-driven solutions as a key market trend.
Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook
Q: How do you manage the integration of different company cultures?
Amy talks about the importance of communication, clarity, and celebrating individuals' contributions to unify diverse teams.
Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook
Q: What were the strategic reasons behind your acquisitions?
Amy explains how the acquisitions fit into their overall vision and goals for Fullcast.

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Frequently Asked Questions About The CRO Spotlight Podcast

What is The CRO Spotlight Podcast about and what kind of topics does it cover?

Content focuses on insights from Chief Revenue Officers (CROs), B2B revenue leaders, and CEOs, which indicates a strong emphasis on revenue generation strategies, sales transformation, and operational excellence within organizations. Notable topics include navigating the impact of artificial intelligence on sales, balancing leadership structures, and fostering a customer-centric approach to revenue generation. The conversations are characterized by their candid nature, providing listeners with practical advice and strategies drawn from real experiences in the industry.

The podcast likely offers unique perspectives on emerging trends in the B2B landscape, discussing the evolving responsibilities of CROs, and the challenges they face in toda... more

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How many listeners does The CRO Spotlight Podcast get?

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Which podcasts are similar to The CRO Spotlight Podcast?

These podcasts share a similar audience with The CRO Spotlight Podcast:

1. Revenue Builders
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Prof G Pod with Scott Galloway
4. Morning Brew Daily
5. Radiolab

How many episodes of The CRO Spotlight Podcast are there?

The CRO Spotlight Podcast launched 4 years ago and published 96 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CRO Spotlight Podcast?

Recent guests on The CRO Spotlight Podcast include:

1. Susan Rothwell
2. Miya Mee-Lee Dias
3. Dr. Grant Van Ulbrich
4. Amy Osmond Cook
5. Mike Price
6. Christian Gerron
7. Steven Birdsall
8. Mike Genstil

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