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The CRO Spotlight Podcast

Warren Zenna
Chief Revenue Officer
Revenue Operations
Customer Success
Sales
Private Equity
Marketing
Sales Compensation Plans
CRO (chief Revenue Officer)
Chief Revenue Officers
Artificial Intelligence
Operational Efficiency
Sales Strategy
Go-To-Market Strategy
Cro-Cfo Relationship
Sales Leadership
Cost Optimization
B2B Revenue Management
Sales Motivation
Human Behavior
Shopify

The CRO Spotlight Podcast examines the CRO role from both sides — the companies that hire them and the leaders who take the seat. Host Warren Zenna, founder of CRO Collective and author of “What Chief Revenue Officers Actually Do,” brings diagnostic frameworks and pattern recognition from working both sides of the equation to every conversation.

PublishesWeeklyEpisodes100Founded4 years ago
Number of ListenersCategories
CareersBusinessManagement

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Artwork for The CRO Spotlight Podcast

Latest Episodes

Most Chief Revenue Officers fail not because they lack skill, but because they are placed in broken systems. In this episode of CRO Spotlight, Warren Zenna speaks with Jonathan M K., VP of Marketing at 1mind, about the "Panda Problem"—why top revenue... more

In this episode of the CRO Spotlight Podcast, Warren Zenna sits down with Dan Goodman, Founder and CEO of Dan Goodman Employee Advisory. Known for his candid advocacy for sales professionals and executives, Dan shares his transition from a corporate ... more

In this episode of the CRO Spotlight Podcast, Warren sits down with three-time revenue leader Bridget Winston to unpack the realities of modern executive leadership. Currently driving growth in the vertical SaaS space, Bridget shares her career evolu... more

JD Miller, Operating Advisor at Rothschild and Co, joins Warren Zenna to discuss his unconventional career transition into becoming a seasoned Chief Revenue Officer. JD shares how his early experiences in communication and social networks naturally t... more

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Recent Guests

Dan Goodman
Employment advisory expert advocating for workers and CROs
Dan Goodman Employment Advisory (DGEA)
Episode: Advocating for the Little Guy: A Frank Talk with Dan Goodman, Warrior of The Sales Rep
Bridget Winston
Chief Revenue Officer at PatientNow; former CRO at Chief and CRO at CHIEF (Organization for Executive Women)
PatientNow; Chief
Episode: CRO Role Hot Takes with Bridget Winston
JD Miller
CRO in residence at a private equity firm; coach to other CROs
Private equity firm (CRO in residence)
Episode: How Private Equity Evaluates CROs with JD Miller
Christopher Semain
Partner at Alexander Group; technology industry vertical lead
Alexander Group
Episode: The Evolution of the CRO & Revenue Efficiency Metrics with Christopher Semain and Sean Ryan
Sean Ryan
Partner at Alexander Group; technology practice co-lead
Alexander Group
Episode: The Evolution of the CRO & Revenue Efficiency Metrics with Christopher Semain and Sean Ryan
Susan Rothwell
Chief Revenue Officer at Simpli.fi
Simpli.fi
Episode: CRO Longevity & Navigating Organizational Transformation with Susan Rothwell
Eric Steele
Chief Revenue Officer at SIB
SIB
Episode: Reality of Your First CRO Role & Funding Growth Through Savings with Eric Steele
Miya Mee-Lee Dias
Co-founder of Beyond The Script
Beyond The Script
Episode: What Actors and Sales Reps Have in Common with Miya Mee-Lee Dias
Dr. Grant Van Ulbrich
He is the first doctor in sales transformation in the world, specializing in sales psychology.
Scared So What
Episode: Sales Transformation & Customer-Centric Revenue with Dr. Grant Van Ulbrich

Host

Warren Zenna
Host of The CRO Spotlight Podcast; Founder and CEO of The CRO Collective

Reviews

5.0 out of 5 stars from 15 ratings
  • Must listen for every revenue leader

    This podcast is best insights for CROs to succeed and for inspiring CROs to get a job

    Apple Podcasts
    5
    Appsurfer10013
    United States6 months ago

Listeners Say

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Must listen for every revenue leader
Best insights for CROs to succeed and inspire CROs to get a job

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Talking Points

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Advocating for the Little Guy: A Frank Talk with Dan Goodman, Warrior of The Sales Rep
Q: What are some of the ways in which a salesperson today is getting into a new role?
Dan describes a market where candidates are highly sought after, but employers scrutinize too tightly; negotiation should focus on leverage, rigorous terms, and protections to avoid being trapped by vague promises, while keeping a clear view of equity, vesting, and tail risks.
CRO Longevity & Navigating Organizational Transformation with Susan Rothwell
Q: How did you handle the complex three-business structure at Epsilon when you joined as the first CRO?
She started by aligning finance and enabling functions, brought in data, mapped customers and purchases across units, and then pursued a verticalized structure to unify go-to-market efforts across the different brands, ultimately presenting a clear, supported plan to the executive team.
CRO Longevity & Navigating Organizational Transformation with Susan Rothwell
Q: What was the remit when you first became a CRO at Veracast, and how did that evolve?
The role began as an opportunity to create a CRO function over a portfolio of disparate companies, unifying leadership and driving cross-sell across products and services, which gradually evolved into a more formal, strategic, and operationally rigorous leadership role as the go-to-market strategy matured.
Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook
Q: Where do you see the market's greatest needs right now?
Amy identifies a curiosity and strong interest in AI-driven solutions as a key market trend.
Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook
Q: How do you manage the integration of different company cultures?
Amy talks about the importance of communication, clarity, and celebrating individuals' contributions to unify diverse teams.

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Frequently Asked Questions About The CRO Spotlight Podcast

What is The CRO Spotlight Podcast about and what kind of topics does it cover?

A revenue leadership-focused show that explores the CRO role from multiple angles, including how it interacts with finance, product, marketing, and customer success. Episodes frequently dive into go-to-market strategy, data-driven decision making, organizational design, and the evolving influence of AI and RevOps in B2B software, advertising tech, and PE-backed growth. Guests are typically senior revenue executives, PE-aligned leaders, and practitioners who bring pragmatic playbooks on compensation design, performance metrics, talent development, and cross-functional collaboration. Noteworthy elements include peer-led councils and events that emphasize practical frameworks, real-world leadership challenges, and long-term CRO longevity. The ... more

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Which podcasts are similar to The CRO Spotlight Podcast?

These podcasts share a similar audience with The CRO Spotlight Podcast:

1. A Bit of Optimism
2. The Joe Rogan Experience
3. The Daily
4. GTM Science - A show for GTM and RevOps leaders
5. Topline

How many episodes of The CRO Spotlight Podcast are there?

The CRO Spotlight Podcast launched 4 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CRO Spotlight Podcast?

Recent guests on The CRO Spotlight Podcast include:

1. Dan Goodman
2. Bridget Winston
3. JD Miller
4. Christopher Semain
5. Sean Ryan
6. Susan Rothwell
7. Eric Steele
8. Miya Mee-Lee Dias

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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