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Artwork for Create Tomorrow, The WGSN Podcast

Create Tomorrow, The WGSN Podcast

WGSN
Apricot Crush
Sustainability
Consumer Behavior
Color Forecasting
Gender Inclusivity
Digital Lavender
South By Southwest
Cosmoprof Bologna
Emotional Response To Color
Gen Z
Tweakment Adjacent Skincare
Skincare
Nostalgia
Digital Safety
Mental Health
End Of Life Care
Education
Health Tech
Beauty Glimmers
Manila

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and li... more

PublishesTwice monthlyEpisodes150Founded6 years ago
Number of ListenersCategories
ArtsDesign

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Artwork for Create Tomorrow, The WGSN Podcast

Latest Episodes

In this Create Tomorrow episode, host Cassandra Napoli, surfboard shaper Donald Brink and former Surfer Magazine writer Gabe Sullivan discuss surfing’s cultural shift from a niche pastime to a mainstream sport.

Donald and Gabe uncover the role of su... more

In this episode, host Cassandra Napoli, WGSN’s Head of Kidswear Erin Rechner and Senior Cultural Strategist Liz Tan delve into the cultural moments set to define 2026 and beyond, offering insights into how brands can strategically embed themselves in... more

YouTube

Join host Cassandra Napoli as she delves into the evolving world of fashion with Lizzie Wheeler, a resale expert and founder of Archival Bridal Studio.

In this episode, Lizzie shares her journey from wholesale to the forefront of the resale market,... more

YouTube

In this Create Tomorrow episode, host Cassandra Napoli dives into the world of upcycled fashion with Hilary Star de Roy, founder of New York-based Royal Native. Amid the fast-paced trend cycle, Hilary stays true to her brand’s ethos of sustainability... more

YouTube

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Recent Guests

Gabe Sullivan
Surf photographer based in Laguna Beach who recreates nostalgic surf scenes.
Episode: 149. Getting on Board with the Movers and Shapers of Surf Culture
Donald Brink
Surfboard craftsman known for building handmade surfboards.
Episode: 149. Getting on Board with the Movers and Shapers of Surf Culture
Lizzie Wheeler
Resale expert and founder of Archival Bridal Studio and Instagram and Substack community, Shit You Should Buy
Episode: 147. The Rise of 'If You Know, You Know' Shopping Networks with Lizzie Wheeler
Hilary Star De Roy
Founder and designer of Royal Native, specializing in upcycled vintage textiles.
Royal Native
Episode: 146. From Towels to Treasures – Royal Native’s Upcycling Story
Ireland McCaughey
Co-founder of Launderette NYC
Launderette NYC
Episode: 145. Launderette NYC and its Fresh Spin on Third Spaces
Ben Razin
Co-founder of Launderette NYC
Launderette NYC
Episode: 145. Launderette NYC and its Fresh Spin on Third Spaces
Rebecca Hui
Founder of cultural arts exchange studio Rurban
Rurban
Episode: 143. Rural Art for Urban Hearts
Amrit Tietz
Co-founder of the motherhood platform Spread the Jelly
Spread the Jelly
Episode: 142. First a Human, Then a Parent
Lauren Levinger
Co-founder of the motherhood platform Spread the Jelly
Spread the Jelly
Episode: 142. First a Human, Then a Parent

Host

Cassandra Napoli
Host and Head of Marketing, Events, and Culture Forecasting at WGSN, Cassandra focuses on exploring the implications of consumer trends and innovations across diverse industries.

Reviews

4.9 out of 5 stars from 209 ratings
  • Great content

    Love the content of this pod but find the editing a bit strange, why is the intro 2/3rds of the way into the recording?!

    Apple Podcasts
    4
    prl2022
    United Kingdoma year ago
  • Future trends by the experts

    I always learn something fascinating about the future from this show !

    Apple Podcasts
    5
    sweetharmony
    United Kingdom2 years ago
  • Inspiring Insights

    Really informative listen across a broad range of topics that capture future insights in bitesized and digestible sessions. Keep it up

    Apple Podcasts
    5
    Doofers
    United Kingdom2 years ago
  • The greatest podcast on earth

    The greatest podcast on earth

    Apple Podcasts
    5
    Bruce foresight
    United Kingdom2 years ago
  • Stop reading responses

    Stop reading responses

    Apple Podcasts
    1
    Ggghhhhlkkvvvds
    South Africa4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback mentions occasional technical issues in editing but still regards the content highly as informative.
Overall, individuals find the discussions both engaging and relevant to their professional interests.
Listeners praise the insightful content and expert discussions on contemporary trends.
The podcast is appreciated for its ability to provide actionable insights into future consumer behavior.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#158
United States/Arts/Design
Apple Podcasts
#50
United Kingdom/Arts/Design
Apple Podcasts
#138
Canada/Arts/Design
Apple Podcasts
#24
Germany/Arts/Design
Apple Podcasts
#56
France/Arts/Design
Apple Podcasts
#70
Italy/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

149. Getting on Board with the Movers and Shapers of Surf Culture
Q: How are you designing with sustainability in mind, Donald?
Donald emphasizes building durable surfboards that can last longer and experimenting with sustainable materials to minimize environmental impact.
149. Getting on Board with the Movers and Shapers of Surf Culture
Q: Are you seeing the space become a little bit more inclusive?
Gabe observes a growing number of women-specific surf camps and collectives, reflecting a more inclusive environment within surfing.
149. Getting on Board with the Movers and Shapers of Surf Culture
Q: What about you, Donald?
Donald Brink speaks about his passion for building handmade surfboards and the artistic and technical processes involved in it.
149. Getting on Board with the Movers and Shapers of Surf Culture
Q: Gabe, can you tell us who you are, what you do, and a bit about your career journey so far?
Gabe Sullivan introduced himself as a surf photographer focused on capturing surf scenes, specifically nostalgic surf moments from the late 50s and early 60s.
148. Fandoms & Franchises – The Future of Cultural Connections
Q: What are the big things on your radar at the moment that brands can eventually or will eventually tap into?
The key moments would be Dune Messiah, The Summer I Turn Pretty, and Camp Rock 3.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Create Tomorrow, The WGSN Podcast

What is Create Tomorrow, The WGSN Podcast about and what kind of topics does it cover?

Focusing on the dynamic shifts across various markets, this podcast explores current trends that impact consumer behavior and business strategies. Each episode typically features experts speaking on diverse topics, ranging from sustainability and community engagement to the intersection of technology and traditional industries. Listeners can expect to learn about innovative approaches businesses are taking in response to societal changes, with insights on how to stay ahead in a competitive landscape. Notably, the discussions often highlight the importance of community, inclusivity, and responsible consumerism, making it a valuable resource for professionals looking to adapt and thrive in an evolving marketplace.

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How many listeners does Create Tomorrow, The WGSN Podcast get?

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Which podcasts are similar to Create Tomorrow, The WGSN Podcast?

These podcasts share a similar audience with Create Tomorrow, The WGSN Podcast:

1. Lives of Tomorrow
2. The Debrief
3. The Business of Fashion Podcast
4. The Glossy Podcast
5. The Run-Through with Vogue

How many episodes of Create Tomorrow, The WGSN Podcast are there?

Create Tomorrow, The WGSN Podcast launched 6 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Create Tomorrow, The WGSN Podcast?

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What guests have appeared on Create Tomorrow, The WGSN Podcast?

Recent guests on Create Tomorrow, The WGSN Podcast include:

1. Gabe Sullivan
2. Donald Brink
3. Lizzie Wheeler
4. Hilary Star De Roy
5. Ireland McCaughey
6. Ben Razin
7. Rebecca Hui
8. Amrit Tietz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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