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Artwork for Create Tomorrow, The WGSN Podcast

Create Tomorrow, The WGSN Podcast

WGSN
Sustainability
Consumer Behavior
Gen Z
WGSN
Fashion
Apricot Crush
Soft Adventure
Surf Culture
Climate Change
Trend Forecasting
Fashion Accessibility
Fashion Trends
Social Media
Youth Engagement
Color Forecasting
Vegan Reversal
Fashion Industry
Nocturnal Living
Slow Retail
Homeware

What’s next – and how do you act on it? Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world’s leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.

PublishesTwice monthlyEpisodes169Founded6 years ago
Number of ListenersCategories
ArtsDesign

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Artwork for Create Tomorrow, The WGSN Podcast

Latest Episodes

Join host Cassandra Napoli and Osmo founder and CEO Alex Wiltschko as they uncover how AI-driven olfactory technology is transforming scent creation, sensory storytelling and personal memory re-creation.

From translating concepts into scents digita... more

Join host Cassandra Napoli, Head of Consumer Forecasting at WGSN, in conversation with Paula James-Martinez, Founder and Editor-In-Chief of Cuqui Magazine, about what’s next for teen culture. They explore how the decline of teen-focused spaces, socia... more

In this episode of Create Tomorrow, Cassandra Napoli dives into the evolving fashion landscape for incoming fashion creatives with Graduate Fashion Foundation’s Managing Director Nicola Hitchens and Communications & Special Projects Director Annabel ... more

Join Create Tomorrow host Cassandra Napoli and guest Tony Magana, founder of the Football Boutique, discussing how football shapes culture in America, especially with the 2026 World Cup approaching.

Discover the evolution of football culture, retai... more

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Recent Guests

Alex Wiltschko
Founder and CEO of Osmo, a company building olfactory AI and scent design platforms
Osmo
Episode: 168. What Happens When We Teach AI to Smell?
Paula James-Martinez
Editor-in-Chief and Founder of Cuqui Magazine
Cuqui Magazine
Episode: 167. Gen Alpha and the Return of the Teen Magazine
Nicola Hitchens
Managing Director, Graduate Fashion Foundation
Graduate Fashion Foundation
Episode: 166. Tailoring Meets Tech – AI in the Fashion Curriculum
Annabel Waterhouse-Biggins
Communications & Special Projects Director, Graduate Fashion Foundation
Graduate Fashion Foundation
Episode: 166. Tailoring Meets Tech – AI in the Fashion Curriculum
Tony Magana
Founder of the Football Boutique, a retail, cultural, and community space in Los Angeles
Football Boutique
Episode: 165. Get your kicks – How Football is Reshaping Culture and Community in the US
Rita Silva
Senior Manager of Scientific Communications and Brand Engagement
Beauty Brand Decium (The Ordinary)
Episode: 164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty
Anthony Sims
Founder of Life is Sims, transportation design educator
Life is Sims
Episode: 163. No Place Like Space – The Final Frontier For Design
Cat Taylor
Co-founder, IoDF
IoDF
Episode: 162. Trace It, Prove It, Profit: The Rise of Digital Product Passports
Leanne Young
CEO and co-founder, IoDF
IoDF
Episode: 162. Trace It, Prove It, Profit: The Rise of Digital Product Passports

Host

Cassandra Napoli
Host of Create Tomorrow, WGSN; Head of Consumer Forecasting at WGSN; longtime presenter and lead interviewer.

Reviews

4.9 out of 5 stars from 210 ratings
  • Great content

    Love the content of this pod but find the editing a bit strange, why is the intro 2/3rds of the way into the recording?!

    Apple Podcasts
    4
    prl2022
    United Kingdom2 years ago
  • Future trends by the experts

    I always learn something fascinating about the future from this show !

    Apple Podcasts
    5
    sweetharmony
    United Kingdom2 years ago
  • Inspiring Insights

    Really informative listen across a broad range of topics that capture future insights in bitesized and digestible sessions. Keep it up

    Apple Podcasts
    5
    Doofers
    United Kingdom2 years ago
  • The greatest podcast on earth

    The greatest podcast on earth

    Apple Podcasts
    5
    Bruce foresight
    United Kingdom2 years ago
  • Stop reading responses

    Stop reading responses

    Apple Podcasts
    1
    Ggghhhhlkkvvvds
    South Africa5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners note pacing or audio levels could be improved, but content is consistently informative.
Overall, guests bring practical insights and future-focused perspectives that are valuable for pitching and sponsorship.
The show frequently surfaces data-driven trend forecasting and real-world applicability across fashion and tech.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#160
United States/Arts/Design
Apple Podcasts
#17
United Kingdom/Arts/Design
Apple Podcasts
#148
Canada/Arts/Design
Apple Podcasts
#239
United Kingdom/Arts
Apple Podcasts
#23
Australia/Arts/Design
Apple Podcasts
#32
Italy/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

168. What Happens When We Teach AI to Smell?
Q: How do you train a model on something as subjective and emotional as smell?
Smell can be made somewhat objective by collecting huge datasets of human sniffs, training people to describe notes similarly, and then encoding smells into digital representations that can be reprinted, which allows for reliable replication and meaningful design feedback.
168. What Happens When We Teach AI to Smell?
Q: Alex, welcome to the Create Tomorrow Podcast. Can you please tell our listeners a bit about who you are, what you do, and your career journey so far as well?
I'm Alex Wiltschko, founder and CEO of Osmo, and my work sits at the intersection of olfactory neuroscience and artificial intelligence, aiming to give computers a sense of smell and to apply that to design and consumer experiences.
167. Gen Alpha and the Return of the Teen Magazine
Q: Can you introduce yourself and tell us about Cuqui?
Paula explains her background in magazines, the launch of Cuqui as a response to the collapse of teen print media, and Cuqui's mission to create in-person, tangible spaces and experiences for teens.
163. No Place Like Space – The Final Frontier For Design
Q: Is there a risk of over-marketing with space-themed aesthetics that don't serve actual space needs?
Yes, it's important to design for function first; themes should enhance usability rather than merely evoke space, ensuring products work well in real-world travel and living environments.
163. No Place Like Space – The Final Frontier For Design
Q: How might space-derived design influence consumer products and everyday travel experiences?
By leveraging the idea that space-grade materials and systems can be repurposed for everyday mobility, creators can elevate travel environments—making cabins, trains, and dwellings feel more intuitive, resilient, and connected without resorting to gimmicky space themes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About Create Tomorrow, The WGSN Podcast

What is Create Tomorrow, The WGSN Podcast about and what kind of topics does it cover?

Across recent episodes, conversations center on how trends become real products and experiences, with heavy emphasis on design, fashion forecasting, and technology-enabled transformation. Guests include forecasters, designers, and platform builders who dissect how education, transparency, and data drive consumer trust, sustainable practices, and practical brand decisions. Notable throughlines include GLP-1 effects on fashion sizing, digital product passports, AI-enabled design, and the evolving role of rental and resale in consumer ecosystems. The show frequently blends strategic forecasting with hands-on implementation, making it useful for designers, marketers, merchandisers, and brand leaders seeking actionable insights and future-facing... more

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Which podcasts are similar to Create Tomorrow, The WGSN Podcast?

These podcasts share a similar audience with Create Tomorrow, The WGSN Podcast:

1. Lives of Tomorrow
2. Lives of Tomorrow
3. The Business of Fashion Podcast
4. The Debrief
5. The Glossy Podcast

How many episodes of Create Tomorrow, The WGSN Podcast are there?

Create Tomorrow, The WGSN Podcast launched 6 years ago and published 169 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Create Tomorrow, The WGSN Podcast?

Recent guests on Create Tomorrow, The WGSN Podcast include:

1. Alex Wiltschko
2. Paula James-Martinez
3. Nicola Hitchens
4. Annabel Waterhouse-Biggins
5. Tony Magana
6. Rita Silva
7. Anthony Sims
8. Cat Taylor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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