CPG Insiders
Mark YoungCPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating bette... more
| Publishes | Twice monthly | Episodes | 113 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Most brands fail—not because their ads are bad, but because they're not seen enough. In this episode, Mark and Justin unpack the misunderstood power of frequency and how it drives real results in CPG advertising. You'll learn how often consumers real... more
A big seasonal order might look like a win—but it can quietly crush your margins if you're not careful. In this episode, Mark and Justin break down the real mechanics of seasonal (in-and-out) retail: how timing, payment terms, inventory risk, and ret... more
What if the smartest tool in your business isn't a dashboard or a spreadsheet—but your own brain? Dr. Angus Fletcher, author of Primal Intelligence, joins Mark and Justin to dismantle the myth that data and AI are the future of innovation. From worki... more
When you've been category captain at brands like Coppertone and Dial, shelf space is handed to you. But what happens when you leave the big leagues and start from zero?
In this episode, Tony Guiliano shares the raw, behind-the-scenes story of goin... more
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Reviews
- Good content/awful production
I just listened to the Chris Voss episode and it was almost unlistenable because of the background noise. Something was too close to the hosts mic and making a ton of noise when Chris was talking. It was awful.
Apple Podcasts2haaseoj79
United Statesa year ago - good
great topics. can be improved with less small talk and less name dropping. just get to the tactical.
Apple Podcasts4AnnoyedListener5
Canadaa year ago - Best CPG Podcast!!
As a founder of a CPG Brand, this podcast has been a godsend! The way Mark and Justin present each topic and their depth of knowledge and true understanding of every facet of CPG is priceless. From the expert guests, to their deep dive on important aspects of CPG, this podcast has become a vital part of my understanding the how’s and whys of becoming a truly successful brand.
Apple Podcasts5WorthyQueenUnited States2 years ago - Love this podcast!
Mark and Justin are awesome. As a young entrepreneur launching a new CPG brand I highly value their insights, wisdom and advice. They make me laugh along the way too. I learn something new every episode. Keep it up guys!!!
Apple Podcasts5Rosie BurnsUnited States3 years ago - Worth the listen!
These guys obviously know their stuff, super useful!!
Apple Podcasts5tatebusbyUnited States5 years ago
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Apple Podcasts | #137 |  India/Business/Marketing |
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Frequently Asked Questions About CPG Insiders
What is CPG Insiders about and what kind of topics does it cover?
Focusing on the consumer packaged goods (CPG) industry, this show emphasizes the unique challenges and strategies that brands face in both retail and marketing environments. Hosts provide insights into effective marketing tactics, navigating retailer dynamics, and leveraging advertising platforms to enhance product visibility and sales. The content frequently includes expert interviews and case studies that illuminate the prevailing trends, pitfalls, and key innovations in CPG. The show is particularly valuable for entrepreneurs, marketers, and business leaders aiming to gain a competitive edge in the ever-evolving landscape of consumer goods.
Where can I find podcast stats for CPG Insiders?
Rephonic provides a wide range of podcast stats for CPG Insiders. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to CPG Insiders and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does CPG Insiders get?
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What are the audience demographics for CPG Insiders?
Rephonic provides comprehensive predictive audience data for CPG Insiders, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does CPG Insiders have?
To see how many followers or subscribers CPG Insiders has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to CPG Insiders?
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How many episodes of CPG Insiders are there?
CPG Insiders launched 7 years ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact CPG Insiders?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for CPG Insiders?
Rephonic pulls ratings and reviews for CPG Insiders from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for CPG Insiders?
Rephonic provides full transcripts for episodes of CPG Insiders. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on CPG Insiders?
Recent guests on CPG Insiders include:
1. Mark Young III
2. Bob Shenefelt
3. Chris Voss
4. David Biernbaum
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.