CPG Insiders
Mark Young, Justin GirouardCPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating bette... more
| Publishes | Twice monthly | Episodes | 107 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
TikTok might look like cat videos and dance challenges—but for CPG brands, it’s a massive opportunity. In this episode, Dr. Mark Young and Justin Girouard are joined by special guest Mark Young II, Founder + CEO of Ryze Agency, to break down how bran... more
Retail isn’t dead—it’s evolving. Despite the noise about Amazon taking over, brick-and-mortar still drives the majority of CPG sales, and the smartest brands are using it as their exponential growth engine.
In this episode, Mark and Justin break ... more
Most business leaders are unprepared for the wave of AI that’s already reshaping entire industries. In fact, only 1 in 1,000 CEOs are ready to integrate it into their companies. In this episode, Mark and Justin break down what’s driving that hesitati... more
Too many brands pour endless time and money into “perfecting” their logo, thinking that’s the brand. It’s not.
In this episode, Mark, Justin, and Jekyll+Hyde’s Creative Director, Paul Perzyk, break down what truly makes a brand memorable — and wh... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Hosts
Reviews
- Good content/awful production
I just listened to the Chris Voss episode and it was almost unlistenable because of the background noise. Something was too close to the hosts mic and making a ton of noise when Chris was talking. It was awful.
Apple Podcasts2haaseoj79
United States7 months ago - good
great topics. can be improved with less small talk and less name dropping. just get to the tactical.
Apple Podcasts4AnnoyedListener5
Canada7 months ago - Best CPG Podcast!!
As a founder of a CPG Brand, this podcast has been a godsend! The way Mark and Justin present each topic and their depth of knowledge and true understanding of every facet of CPG is priceless. From the expert guests, to their deep dive on important aspects of CPG, this podcast has become a vital part of my understanding the how’s and whys of becoming a truly successful brand.
Apple Podcasts5WorthyQueenUnited Statesa year ago - Love this podcast!
Mark and Justin are awesome. As a young entrepreneur launching a new CPG brand I highly value their insights, wisdom and advice. They make me laugh along the way too. I learn something new every episode. Keep it up guys!!!
Apple Podcasts5Rosie BurnsUnited States3 years ago - Worth the listen!
These guys obviously know their stuff, super useful!!
Apple Podcasts5tatebusbyUnited States5 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #177 | United States/Business/Marketing |
Apple Podcasts | #59 |  Singapore/Business/Marketing |
Apple Podcasts | #226 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #248 |  India/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About CPG Insiders
What is CPG Insiders about and what kind of topics does it cover?
Insights and expertise from seasoned marketing leaders in the consumer packaged goods (CPG) industry are the focus of intriguing discussions. Topics frequently explored include strategies for successful marketing campaigns, the role of artificial intelligence in business, the future of brick-and-mortar retail, and effective branding practices. Expect to learn about real-world tactics that CPG brands should adopt to succeed amidst evolving consumer behaviors and competitive retail landscapes. The hosts also emphasize the importance of understanding retailer dynamics and consumer health trends, delving into how these factors shape product development and market strategies. Unique elements include actionable advice for consumer brand entrepren... more
Where can I find podcast stats for CPG Insiders?
Rephonic provides a wide range of podcast stats for CPG Insiders. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to CPG Insiders and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does CPG Insiders get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for CPG Insiders, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for CPG Insiders?
Rephonic provides comprehensive predictive audience data for CPG Insiders, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does CPG Insiders have?
To see how many followers or subscribers CPG Insiders has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to CPG Insiders?
These podcasts share a similar audience with CPG Insiders:
1. How I Built This with Guy Raz
2. My First Million
3. The Diary Of A CEO with Steven Bartlett
4. CPG Week by BevNET & Nosh
5. Modern Wisdom
How many episodes of CPG Insiders are there?
CPG Insiders launched 7 years ago and published 107 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact CPG Insiders?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for CPG Insiders?
Rephonic pulls ratings and reviews for CPG Insiders from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for CPG Insiders?
Rephonic provides full transcripts for episodes of CPG Insiders. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on CPG Insiders?
Recent guests on CPG Insiders include:
1. Bob Shenefelt
2. Chris Voss
3. David Biernbaum
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.