CPG Insiders
Mark Young, Justin GirouardCPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating bette... more
| Publishes | Twice monthly | Episodes | 122 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||
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Latest Episodes
The future belongs to the curious.
In this episode of CPG Insiders, Mark Young and Justin Girouard discuss why mindset, imagination, and continuous learning are becoming the most valuable skills in the age of AI.
They also share the books that have... more
What separates brands that scale at retail from brands that struggle to stay on shelf?
In this episode of CPG Insiders, Mark Young and Justin Girouard sit down with Scott Fuselier and Matt Jones from BCI (Buckeye Corrugated) to break down the real r... more
Breaking into retail isn’t just hard—it’s brutally unforgiving. With only a fraction of new CPG products surviving beyond two years, what separates the winners from the rest?
In this episode, Mark Young and Justin Girouard sit down with Bruce Montgo... more
Most entrepreneurs build their business for freedom—but end up creating a prison they can't leave. In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard sit down with Greg Heeres, author of Passing the Baton, to unpack one of the most o... more
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Reviews
- Good content/awful production
I just listened to the Chris Voss episode and it was almost unlistenable because of the background noise. Something was too close to the hosts mic and making a ton of noise when Chris was talking. It was awful.
Apple Podcasts2haaseoj79
United Statesa year ago - good
great topics. can be improved with less small talk and less name dropping. just get to the tactical.
Apple Podcasts4AnnoyedListener5
Canadaa year ago - Best CPG Podcast!!
As a founder of a CPG Brand, this podcast has been a godsend! The way Mark and Justin present each topic and their depth of knowledge and true understanding of every facet of CPG is priceless. From the expert guests, to their deep dive on important aspects of CPG, this podcast has become a vital part of my understanding the how’s and whys of becoming a truly successful brand.
Apple Podcasts5WorthyQueenUnited States2 years ago - Love this podcast!
Mark and Justin are awesome. As a young entrepreneur launching a new CPG brand I highly value their insights, wisdom and advice. They make me laugh along the way too. I learn something new every episode. Keep it up guys!!!
Apple Podcasts5Rosie BurnsUnited States4 years ago - Worth the listen!
These guys obviously know their stuff, super useful!!
Apple Podcasts5tatebusbyUnited States5 years ago
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Chart Rankings
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Apple Podcasts | #250 | United States/Business/Marketing |
Apple Podcasts | #92 |  India/Business/Marketing |
Apple Podcasts | #223 |  Singapore/Business/Marketing |
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Frequently Asked Questions About CPG Insiders
What is CPG Insiders about and what kind of topics does it cover?
Two seasoned marketing practitioners host a data-driven, practitioner-focused program for CPG brands and marketer professionals. Episodes consistently explore real-world go-to-market strategies, retail dynamics, packaging, digital advertising, and cash-flow discipline for scaling consumer brands. Noteworthy are deep-dive case anecdotes, practical frameworks (from packaging to DTC budgeting to retail negotiations), and guest mix that ranges from agency veterans to founder-entrepreneurs and industry experts. The show tends to emphasize actionable tactics, real-world constraints, and how to navigate retailer expectations and marketing investments to win at shelf and online.
Where can I find podcast stats for CPG Insiders?
Rephonic provides a wide range of podcast stats for CPG Insiders. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to CPG Insiders and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does CPG Insiders get?
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What are the audience demographics for CPG Insiders?
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How many subscribers and views does CPG Insiders have?
To see how many followers or subscribers CPG Insiders has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to CPG Insiders?
These podcasts share a similar audience with CPG Insiders:
1. The Diary Of A CEO with Steven Bartlett
2. The CPG Guys
3. My First Million
4. The Startup CPG Podcast
5. CPG Week by BevNET & Nosh
How many episodes of CPG Insiders are there?
CPG Insiders launched 8 years ago and published 122 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact CPG Insiders?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for CPG Insiders?
Rephonic pulls ratings and reviews for CPG Insiders from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for CPG Insiders?
Rephonic provides full transcripts for episodes of CPG Insiders. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on CPG Insiders?
Recent guests on CPG Insiders include:
1. Scott Fuselier
2. Matt Jones
3. Bruce Montgomery
4. Tracey Priest
5. Greg Heeres
6. Keith DiGregorio
7. Ryan DiGregorio
8. Les Hamilton
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.