CPG Insiders
Mark YoungCPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating bette... more
| Publishes | Twice monthly | Episodes | 118 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In this special episode of CPG Insiders, the tables are turned as Justin Girouard takes the interviewer seat to ask Dr. Mark Young about his highly anticipated new book, The 27 Unbreakable Rules: Build a $100 Million+ Brick-and-Mortar CPG Brand. Mark... more
A lot of founders believe scaling a CPG brand is about working harder, running more ads, or grinding through incremental growth.
But what if the real path to scale is completely different?
In this episode, Mark and Justin sit down with Keith and ... more
You don't need a bigger team to scale your CPG brand. You need the right who. Most founders think the next move is hiring a full-time VP of Sales, a marketing team, or a supply chain lead. But at $5M, $10M, even $20M, that kind of overhead can crush ... more
In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard tackle one of the most common—and most misunderstood—questions in direct-to-consumer marketing: How do you budget for DTC when there is no fixed budget?
They explain why traditiona... more
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Reviews
- Good content/awful production
I just listened to the Chris Voss episode and it was almost unlistenable because of the background noise. Something was too close to the hosts mic and making a ton of noise when Chris was talking. It was awful.
Apple Podcasts2haaseoj79
United Statesa year ago - good
great topics. can be improved with less small talk and less name dropping. just get to the tactical.
Apple Podcasts4AnnoyedListener5
Canadaa year ago - Best CPG Podcast!!
As a founder of a CPG Brand, this podcast has been a godsend! The way Mark and Justin present each topic and their depth of knowledge and true understanding of every facet of CPG is priceless. From the expert guests, to their deep dive on important aspects of CPG, this podcast has become a vital part of my understanding the how’s and whys of becoming a truly successful brand.
Apple Podcasts5WorthyQueenUnited States2 years ago - Love this podcast!
Mark and Justin are awesome. As a young entrepreneur launching a new CPG brand I highly value their insights, wisdom and advice. They make me laugh along the way too. I learn something new every episode. Keep it up guys!!!
Apple Podcasts5Rosie BurnsUnited States4 years ago - Worth the listen!
These guys obviously know their stuff, super useful!!
Apple Podcasts5tatebusbyUnited States5 years ago
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Chart Rankings
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Apple Podcasts | #69 | Canada/Business/Marketing |
Apple Podcasts | #179 |  Spain/Business/Marketing |
Apple Podcasts | #219 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #231 |  India/Business/Marketing |
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Frequently Asked Questions About CPG Insiders
What is CPG Insiders about and what kind of topics does it cover?
CPG Insiders focuses on practical strategy for consumer-packaged-goods brands, with a strong emphasis on retail go-to-market, brand design, and media effectiveness. Episodes frequently cover real-world tactics for challenger brands: navigating brick-and-mortar and omni-channel retail, leveraging traditional and digital advertising, and applying data-driven approaches to product packaging, pricing, and retailer relationships. Notable throughlines include a pragmatic skepticism of hype (AI, mass-media mix, and channel diversification) and a bias toward actionable frameworks and case-focused discussions that help brands grow shelf presence and drive sales. A standout aspect is the blend of hands-on retail strategy with broader marketing philos... more
Where can I find podcast stats for CPG Insiders?
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How many listeners does CPG Insiders get?
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What are the audience demographics for CPG Insiders?
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How many subscribers and views does CPG Insiders have?
To see how many followers or subscribers CPG Insiders has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to CPG Insiders?
These podcasts share a similar audience with CPG Insiders:
1. CPG Week by BevNET & Nosh
2. The Startup CPG Podcast
3. How I Built This with Guy Raz
4. Founders
5. Prof G Markets
How many episodes of CPG Insiders are there?
CPG Insiders launched 8 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact CPG Insiders?
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Where can I see ratings and reviews for CPG Insiders?
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How do I access podcast episode transcripts for CPG Insiders?
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What guests have appeared on CPG Insiders?
Recent guests on CPG Insiders include:
1. Mark Young III
2. Bob Shenefelt
3. Chris Voss
4. David Biernbaum
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.