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Conversion Tracking Playbook

Elevar
E-Commerce
Ecommerce
Propensity Scoring
Privacy Regulations
Event Match Quality Scores
Elevar
Digital Marketing
Shopify
GDPR
Data Tracking
Google Analytics 4
Pricing Strategy
Strategic Planning
New You
E-Commerce Analytics
Server-Side Tracking
GA4
Buxton
Customer Analytics
Machine Learning

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

PublishesWeeklyEpisodes116Founded4 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for Conversion Tracking Playbook

Latest Episodes

Should you lock everything down during BFCM—or keep testing?

In this episode, Kayle Larkin (Elevar) sits down with Mia Umanos (Clickvoyant) and Kristina Toth (Hannaford) to unpack the real tradeoffs of code freezes vs. experimentation in Q4.

You’ll... more

Multi-touch attribution (MTA) is having a moment. In this episode, Brad Redding (Founder of Elevar) is joined by Jacob Rokeach (Founder, Fluency Firm) and Fei Wang (Founder, SourceMedium) for a brutally honest, insight-packed deep dive into where MTA... more

OmniAds are here — and the results are insane. In this episode, Brad Redding (Founder @ Elevar) is joined by Kevin Goodwin (VP Strategy @ New Engen) to break down how Meta’s new Omni Ads campaign type is helping brands with physical retail unlock mas... more

In this episode, Brad Redding and email/SMS expert Ben Zettler break down the must-have flows, segmentation tactics, and personalization strategies that actually move the needle for DTC brands. From the 3 core automations every brand should have (but... more

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Recent Guests

Mia Umanos
CEO and founder of Clickvoyant, an agency focused on analytics and experimentation
Clickvoyant
Episode: Test or Freeze? How Smart Brands Win BFCM Without Breaking the Funnel
Kristina Toth
Marketing leader specializing in e-commerce and digital customer experiences
Hannaford
Episode: Test or Freeze? How Smart Brands Win BFCM Without Breaking the Funnel
Jacob Rokeach
Runs a marketing agency called Fluency Firm specializing in DTC brands
Fluency Firm
Episode: The State of Multi-Touch Attribution in 2025: What’s Working, What’s Broken, and What’s Next
Kevin Goodwin
VP of Strategy and Media at New Engen
New Engen
Episode: Meta’s Omni Ads: The Campaign Driving 300%+ Offline Sales for DTC Brands w/Kevin Goodwin
Ben Zettler
Founder of Zettler Digital, a digital marketing e-commerce agency.
Zettler Digital
Episode: The 3 Flows Making or Breaking Your Retention Engine w/Ben Zettler
Sam Wright
Founder and CEO of Blink SEO and Macaroni Software Suite
Blink SEO
Episode: Navigating the New SEO Landscape + How AI is Changing Discovery w/Sam Wright from Blink SEO
Philip Crowe
Expert in persona generation and data analysis
Buxton
Episode: Customer Personas 101: How Customer Data is Enriched, Using AI to Analyze, and Benefits to Meta and Google
Jake Cook
Co-founder at Tadpull, adjunct faculty teaching data science, e-commerce and analytics.
Tadpull
Episode: What's New With Data Warehouses & Analytics Automation Potential + How Data Moats Impacts Sale of Business w/Jacob Cook from Tadpull
Ben Zitney
Senior Product Manager at Daasity with 14 years of experience in digital analytics.
Daasity
Episode: How To Provide Value as an Analyst or Internal Product Champion with Ben Zitney @ Daasity

Host

Brad Redding
Founder and CEO of Elevar; host of Conversion Tracking Playbook

Reviews

5.0 out of 5 stars from 27 ratings
  • Extremely insightful!

    Great insights around server-side tracking and fingerprinting. - Yassine J.

    Apple Podcasts
    5
    YashKe
    Canada4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Tangible, real-world CRO and attribution tips listeners can apply quickly.
Quality guests who bring practical, data-driven perspectives rather than theory.
Deep dives into server-side tracking and fingerprinting are highly actionable.

Talking Points

Recent interactions between the hosts and their guests.

95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew Marconi
Q: What are strategies that can help learn from Black Friday for December and January campaigns?
Brands are encouraged to consider offer segmentation and AOV boosting techniques to optimize their approach for post-Black Friday sales.
95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew Marconi
Q: What percentage of brands have you found are overpriced?
95% of brands that have run tests with Intelligems found a better price, implying only 5% were correctly priced or overpriced.
95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew Marconi
Q: What are some of the big strategies that you are seeing?
There's a lot of focus on testing offer types, merchandising, tiered and AOV boosting offers, and segmentation.
How To Segment Q4 Buyers to Enhance 2024 Marketing Efforts + Top 10 Remarketing Audiences + LTV Bidding with John Tucker @ CQL
Q: Do you feel like that is a failure of software to be able to support and segment either automatically?
It's a lack of some features. I think there are platforms that I would really like to see kind of step forward and have a little bit more functionality.
CRO Learnings and Personalization Tips from Cotopaxi's Kirby Crook
Q: What's your biggest learning now that you're on the brand side?
The biggest difference being brand side is that's all your attention is focused on a single brand, allowing for deeper insights and exploration.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Conversion Tracking Playbook

What is Conversion Tracking Playbook about and what kind of topics does it cover?

This show consistently centers on data-driven eCommerce growth, with deep dives into attribution, data collection, and measurement strategies. Episodes explore how brands optimize marketing mix using first‑party data, AI-assisted analytics, and practical testing across events like BFCM, as well as how platforms like Meta, Shopify, and email/SMS channels fit into modern growth engines. A notable strength is bringing practitioners who translate complex analytics into actionable tactics for marketers, DTC brands, and agency teams, including how to validate results and avoid misleading metrics. The format tends to blend strategic framework with hands-on examples, making it useful for listeners who want to improve measurement, attribution, and d... more

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Conversion Tracking Playbook launched 4 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Conversion Tracking Playbook?

Recent guests on Conversion Tracking Playbook include:

1. Mia Umanos
2. Kristina Toth
3. Jacob Rokeach
4. Kevin Goodwin
5. Ben Zettler
6. Sam Wright
7. Philip Crowe
8. Jake Cook

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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