Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.
Publishes | Weekly | Episodes | 116 | Founded | 4 years ago |
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Categories | BusinessMarketingTechnology |
Multi-touch attribution (MTA) is having a moment. In this episode, Brad Redding (Founder of Elevar) is joined by Jacob Rokeach (Founder, Fluency Firm) and Fei Wang (Founder, SourceMedium) for a brutally honest, insight-packed deep dive into where MTA... more
OmniAds are here — and the results are insane. In this episode, Brad Redding (Founder @ Elevar) is joined by Kevin Goodwin (VP Strategy @ New Engen) to break down how Meta’s new Omni Ads campaign type is helping brands with physical retail unlock mas... more
In this episode, Brad Redding and email/SMS expert Ben Zettler break down the must-have flows, segmentation tactics, and personalization strategies that actually move the needle for DTC brands. From the 3 core automations every brand should have (but... more
Learn about the evolving landscape of SEO, particularly in relation to Shopify's recent AI-specific updates and the implications of large language models (LLMs) on search and eCommerce. Brad and Sam also explore key changes from Google Marketing Live... more
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Great insights around server-side tracking and fingerprinting. - Yassine J.
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Focused on optimizing eCommerce growth, this show presents comprehensive insights into analytics and tracking for direct-to-consumer (D2C) brands. The discussions frequently revolve around critical aspects such as conversion tracking, data collection challenges, and the significance of accurate metrics in making informed business decisions. Unique in its approach, the content not only addresses the technical intricacies of tracking but also provides actionable strategies and real-world examples to illustrate the transformation of data into meaningful insights that drive business performance. Listeners can expect a blend of expert interviews and practical advice aimed at enhancing their understanding of the tracking landscape within the eCom... more
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Conversion Tracking Playbook launched 4 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Conversion Tracking Playbook include:
1. Jacob Rokeach
2. Kevin Goodwin
3. Ben Zettler
4. Sam Wright
5. Philip Crowe
6. Jake Cook
7. Ben Zitney
8. Kirby Crook
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