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Conversion Tracking Playbook

Elevar
E-Commerce
Ecommerce
Propensity Scoring
Privacy Regulations
Meta
Ad Targeting
Event Match Quality Scores
Elevar
Digital Marketing
Shopify
GDPR
Data Tracking
Google Analytics 4
Pricing Strategy
Strategic Planning
New You
E-Commerce Analytics
Data Accuracy
GA4
Buxton

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

PublishesWeeklyEpisodes116Founded4 years ago
Categories
BusinessMarketingTechnology

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Artwork for Conversion Tracking Playbook

Latest Episodes

Multi-touch attribution (MTA) is having a moment. In this episode, Brad Redding (Founder of Elevar) is joined by Jacob Rokeach (Founder, Fluency Firm) and Fei Wang (Founder, SourceMedium) for a brutally honest, insight-packed deep dive into where MTA... more

OmniAds are here — and the results are insane. In this episode, Brad Redding (Founder @ Elevar) is joined by Kevin Goodwin (VP Strategy @ New Engen) to break down how Meta’s new Omni Ads campaign type is helping brands with physical retail unlock mas... more

In this episode, Brad Redding and email/SMS expert Ben Zettler break down the must-have flows, segmentation tactics, and personalization strategies that actually move the needle for DTC brands. From the 3 core automations every brand should have (but... more

Learn about the evolving landscape of SEO, particularly in relation to Shopify's recent AI-specific updates and the implications of large language models (LLMs) on search and eCommerce. Brad and Sam also explore key changes from Google Marketing Live... more

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Recent Guests

Jacob Rokeach
Runs a marketing agency called Fluency Firm specializing in DTC brands
Fluency Firm
Episode: The State of Multi-Touch Attribution in 2025: What’s Working, What’s Broken, and What’s Next
Kevin Goodwin
VP of Strategy and Media at New Engen
New Engen
Episode: Meta’s Omni Ads: The Campaign Driving 300%+ Offline Sales for DTC Brands w/Kevin Goodwin
Ben Zettler
Founder of Zettler Digital, a digital marketing e-commerce agency.
Zettler Digital
Episode: The 3 Flows Making or Breaking Your Retention Engine w/Ben Zettler
Sam Wright
Founder and CEO of Blink SEO and Macaroni Software Suite
Blink SEO
Episode: Navigating the New SEO Landscape + How AI is Changing Discovery w/Sam Wright from Blink SEO
Philip Crowe
Expert in persona generation and data analysis
Buxton
Episode: Customer Personas 101: How Customer Data is Enriched, Using AI to Analyze, and Benefits to Meta and Google
Jake Cook
Co-founder at Tadpull, adjunct faculty teaching data science, e-commerce and analytics.
Tadpull
Episode: What's New With Data Warehouses & Analytics Automation Potential + How Data Moats Impacts Sale of Business w/Jacob Cook from Tadpull
Ben Zitney
Senior Product Manager at Daasity with 14 years of experience in digital analytics.
Daasity
Episode: How To Provide Value as an Analyst or Internal Product Champion with Ben Zitney @ Daasity
Kirby Crook
Former employee of Elevar, now CRO expert at Cotopaxi
Cotopaxi
Episode: CRO Learnings and Personalization Tips from Cotopaxi's Kirby Crook
Phillip Crow
Runs the product team at Buxton with 19 years of experience in customer analytics.
Buxton
Episode: 10 Ways to Enrich Your Customer List to Find Hidden Gems, Reduce Churn, and Maximize Profitability of Your Offers

Host

Brad Redding
Founder & CEO of Elevar and Host of Conversion Tracking Playbook, Brad Redding brings expertise in eCommerce growth and analytics, focusing on addressing data collection issues faced by D2C brands.

Reviews

5.0 out of 5 stars from 27 ratings
  • Extremely insightful!

    Great insights around server-side tracking and fingerprinting. - Yassine J.

    Apple Podcasts
    5
    YashKe
    Canada4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful discussions on server-side tracking and data analytics, highlighting the impactful and practical advice shared by the hosts. Some listeners mention the expertise of the guests as a key strength of the content. Overall, feedback indicates a positive reception due to the relevance of the topics to eCommerce professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew Marconi
Q: What are strategies that can help learn from Black Friday for December and January campaigns?
Brands are encouraged to consider offer segmentation and AOV boosting techniques to optimize their approach for post-Black Friday sales.
95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew Marconi
Q: What percentage of brands have you found are overpriced?
95% of brands that have run tests with Intelligems found a better price, implying only 5% were correctly priced or overpriced.
95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew Marconi
Q: What are some of the big strategies that you are seeing?
There's a lot of focus on testing offer types, merchandising, tiered and AOV boosting offers, and segmentation.
How To Segment Q4 Buyers to Enhance 2024 Marketing Efforts + Top 10 Remarketing Audiences + LTV Bidding with John Tucker @ CQL
Q: Do you feel like that is a failure of software to be able to support and segment either automatically?
It's a lack of some features. I think there are platforms that I would really like to see kind of step forward and have a little bit more functionality.
CRO Learnings and Personalization Tips from Cotopaxi's Kirby Crook
Q: What's your biggest learning now that you're on the brand side?
The biggest difference being brand side is that's all your attention is focused on a single brand, allowing for deeper insights and exploration.

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Frequently Asked Questions About Conversion Tracking Playbook

What is Conversion Tracking Playbook about and what kind of topics does it cover?

Focused on optimizing eCommerce growth, this show presents comprehensive insights into analytics and tracking for direct-to-consumer (D2C) brands. The discussions frequently revolve around critical aspects such as conversion tracking, data collection challenges, and the significance of accurate metrics in making informed business decisions. Unique in its approach, the content not only addresses the technical intricacies of tracking but also provides actionable strategies and real-world examples to illustrate the transformation of data into meaningful insights that drive business performance. Listeners can expect a blend of expert interviews and practical advice aimed at enhancing their understanding of the tracking landscape within the eCom... more

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Which podcasts are similar to Conversion Tracking Playbook?

These podcasts share a similar audience with Conversion Tracking Playbook:

1. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Conversion Tracking Playbook are there?

Conversion Tracking Playbook launched 4 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Conversion Tracking Playbook?

Recent guests on Conversion Tracking Playbook include:

1. Jacob Rokeach
2. Kevin Goodwin
3. Ben Zettler
4. Sam Wright
5. Philip Crowe
6. Jake Cook
7. Ben Zitney
8. Kirby Crook

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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