Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.
| Publishes | Weekly | Episodes | 116 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessTechnology | |||
Should you lock everything down during BFCM—or keep testing?
In this episode, Kayle Larkin (Elevar) sits down with Mia Umanos (Clickvoyant) and Kristina Toth (Hannaford) to unpack the real tradeoffs of code freezes vs. experimentation in Q4.
You’ll... more
Multi-touch attribution (MTA) is having a moment. In this episode, Brad Redding (Founder of Elevar) is joined by Jacob Rokeach (Founder, Fluency Firm) and Fei Wang (Founder, SourceMedium) for a brutally honest, insight-packed deep dive into where MTA... more
OmniAds are here — and the results are insane. In this episode, Brad Redding (Founder @ Elevar) is joined by Kevin Goodwin (VP Strategy @ New Engen) to break down how Meta’s new Omni Ads campaign type is helping brands with physical retail unlock mas... more
In this episode, Brad Redding and email/SMS expert Ben Zettler break down the must-have flows, segmentation tactics, and personalization strategies that actually move the needle for DTC brands. From the 3 core automations every brand should have (but... more
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Great insights around server-side tracking and fingerprinting. - Yassine J.
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This show consistently centers on data-driven eCommerce growth, with deep dives into attribution, data collection, and measurement strategies. Episodes explore how brands optimize marketing mix using first‑party data, AI-assisted analytics, and practical testing across events like BFCM, as well as how platforms like Meta, Shopify, and email/SMS channels fit into modern growth engines. A notable strength is bringing practitioners who translate complex analytics into actionable tactics for marketers, DTC brands, and agency teams, including how to validate results and avoid misleading metrics. The format tends to blend strategic framework with hands-on examples, making it useful for listeners who want to improve measurement, attribution, and d... more
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Conversion Tracking Playbook launched 4 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Conversion Tracking Playbook include:
1. Mia Umanos
2. Kristina Toth
3. Jacob Rokeach
4. Kevin Goodwin
5. Ben Zettler
6. Sam Wright
7. Philip Crowe
8. Jake Cook
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