Conversations for Research Rockstars
Research Rockstar Training & StaffingConversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delive... more
| Publishes | Monthly | Episodes | 112 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingCoursesBusinessEducation | |||
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Latest Episodes
Designing B2B surveys can look straightforward at first glance. But in practice, business-to-business market research comes with constraints that can quietly undermine data quality, respondent experience, and the value of the results.
In this episo... more
In this Conversations episode, we tackle a familiar challenge in market research: delivering strong work—only to see it go unused.
Why do well-designed studies and thoughtful analyses still fall flat with stakeholders? Often, it's not a data proble... more
Many market research, UX, and CX teams now use AI for brainstorming, writing, and various research tasks. But it's not always easy, especially when using AI to help researchers craft surveys and discussion guides. The recurring issue isn't effort—it'... more
As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves attention too—with changes coming that could ... more
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- Incredible research podcast!
I’m so happy I found this podcast! Look no further if you want to uplevel your research skills. She goes in depth & there’s so many practical tools & approaches described.
Apple Podcasts5adhdbythebeach
United Kingdom3 years ago - Useful for MR people!
Great podcast for people who are in the MR industry! I love Katherine!
Apple Podcasts5リリアーモカ
Japan6 years ago - Great Conversation
I really enjoy this podcast; I’m new to the space and the content is relevant and the episodes are interesting. Thank you for continuing to produce this podcast!
Apple Podcasts5JDtrains
Canada7 years ago - Valuable information for market researchers and users of market research
Excellent, timely information, explained in a clear and concise way. Great information on everything from methodology, to creating memorable presentations to career choices in the industry. I’ve been in market research for 20 years and I always pick up valuable information from this podcast, which I started listening to about 8 weeks ago. Congrats on your one year anniversary. Please continue this valuable podcast!
Apple Podcasts5sporty dancer
United States8 years ago - Great info for Market Researchers!
This is a must listen for Market Researchers that want to stay current. Research Rockstar explains, in efficient detail, what you need to know for all things MR.
Apple Podcasts5kponzillaUnited States8 years ago
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| Listeners per Episode | Gender Skew | Location | |||
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Frequently Asked Questions About Conversations for Research Rockstars
What is Conversations for Research Rockstars about and what kind of topics does it cover?
This program focuses on practical market research methods, data quality, and analysis optimization, with a strong emphasis on turning insights into actionable recommendations. Episodes cover qualitative and quantitative techniques, visual storytelling, prompt engineering for AI-assisted research, and navigating privacy regulations. The host frequently shares structured frameworks, templates, and real-world dilemmas to help researchers communicate findings clearly and influence business decisions. A standout trait is its ability to blend rigorous methodology with accessible, actionable guidance, making it useful for both seasoned pros and those early in their MR careers.
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How many episodes of Conversations for Research Rockstars are there?
Conversations for Research Rockstars launched 9 years ago and published 112 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Conversations for Research Rockstars include:
1. Benjamin de Seingalt
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