
【隔週木曜日更新/1エピソード約20分】 Content Marketing Podcast(CMP)は、コンテンツマーケティング好きの4人が、コンテンツマーケティングにまつわる様々なトピックをお届けする番組です。 番組へのご意見ご感想、ご相談などお気軽にお寄せください。ハッシュタグ「cmpjp」をつけてX(旧:Twitter)へ投稿していただくか、我々4人のアカウントへダイレクトメッセージをお送りください。m(_ _)m <メンバー> ・伊東(@noriaky) ・田中(@shinjitnk1) ・三友(@naokky) ・三澤(@creatry) <公式Twitter> twitter.com/cmphangout
| Publishes | Weekly | Episodes | 70 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language | Categories | BusinessMarketing | |||

<参照>
* 決め手は「うざくない」LINE活用 個別配信でEC売り上げ1.6倍に(日経クロストレンド)
* 新たな価値の指標に!「OOHのバズ」を可視化する(電通報)
<出演>
* 伊東 @noriaky
* 三友 @naokky
<参照記事>
* BtoBマーケ「死の谷」を攻略 Chatworkが切り開く中小企業の壁:xtrend.nikkei.com/atcl/contents/18/00797/00004/
<出演>
* 三友 twitter.com/naokky
* 三澤 twitter.com/creatry
<参照記事>
* スポーツ組織が急速に メディア へ変貌中。スペインのサッカーリーグがファンの囲い込み強化でアプリを刷新した理由:digiday.jp/brands/why-spanish-soccer-league-la-liga-is-relaunching-its-app-as-part-of-a-dtc-play/
* 楽天市場の人気ショップ、開封率90%のメルマガ作成術:www.amazon.co.jp/dp/4295204501/
<出... more
<参照記事>
* 西口氏に聞くN=1マーケの誤解 「顧客理解はゴールではない」:xtrend.nikkei.com/atcl/contents/18/00852/00001/
* ヤフーの検索エンジン技術契約、Googleから変更検討:www.nikkei.com/article/DGXZQOUA2526D0V20C23A5000000/
* 米ツイッターCEOが閲覧数制限を弁明、導入後も広告は安定:jp.reuters.com... more
<参照記事>
* 生成AIで広告収入目的のゴミサイトが急増、1日1200本更新も
* 【他人のメルマガを勝手に分析】 大学の先生が発行する政治系メルマガは年間3億円以上を稼いでるって?!
* tt... more
<参照記事>
* Content Marketing World
* www.contentmarketingworld.com/
* 化粧品OEMとして「ユーザー起点」強化へ、サティス製薬の個人向けサービス「WITH BRAND Project」の狙い
* beautytech.jp/n/n3138ad6e1c3c
* 深川くらし
<出演>
* 三友 https... more
<参照記事>
* Don’t Waste AI and Human Potential – Push Them Both To Do Better
* contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing
* 「人生を変えるような発見や新しい流行を作る」 「ハルメク」編集長が語る紙媒体の役割
* dot.asahi.com/aer... more
<参照記事>
* 「ファンづくり」のために本質を意識したコンテンツづくりを!メ〜テレがキャンプコンテンツを中心に多角的に取り組む「ハピキャン」事業とは?
* www.screens-lab.jp/article/28940
* データ偏重のマーケ業界に警鐘。データでは分からない消費者を「笑顔」にする大切なこと【大阪大学大学院 松村真宏 教授】
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* エスカレーターではなく、つい階段をのぼってしまう。消費者が行動したくなる「仕掛け」がマーケティングに... more










Listeners, social reach, demographics and more for this podcast.
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