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Content Marketing, Engineered Podcast | TREW Marketing

TREW Marketing & Wendy Covey
Content Marketing
Google
AI Tools
SEO
Generative Search Experience
Writing Process
Email Marketing
Reddit
Organic Traffic
Chatgpt
Prompt Engineering
Database Management
Industrial Marketing Summit
B2B PR
AI Overviews
Claude
AI In Marketing
B2B Marketing
Generative AI
Marketing Strategy

If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies a... more

PublishesTwice monthlyEpisodes207Founded6 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Content Marketing, Engineered Podcast

Latest Episodes

Is your distributor program truly working for you? Emily Ting of CCS America unpacks how her team analyzed and revamped their program to create stronger partnerships and measurable sales growth. 

In this episode, Wendy Covey interviews Emily Ting, a... more

Many marketing leaders in industrial companies have their hand in sales as well. That's certainly the case for Eric Seiberling, Vice President of Sales and Marketing at MXD Process. This episode is all about how Eric has successfully used AI to strea... more

If you didn't have the chance to attend Content Marketing World 2025, give this episode a listen! I talk with Lee Chapman and Morgan Norris about their time and we unpack the event's key takeaways from topics on storytelling and AI, to the future of ... more

Calling all Industrial Marketers! The 2026 Industrial Marketing Summit will take place March 3rd through the 5th in Austin, Texas. Have you purchased your Early Bird tickets yet? This year promises to be bigger, bolder, and even more valuable for mar... more

Key Facts

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Recent Guests

John Schober
Founder of Soryun and business consultant
Soryun
Episode: Breaking Into New Markets: Prototyping, Messaging, and Managing Risk
Shelly Alvarez
Vice President of Marketing Services at Ragnarok
Ragnarok
Episode: How to Leverage Clean Data and AI for Effective Email Marketing
Chris Peer
Author of The Great 8 Pillars of ROI-Driven Marketing and expert in marketing for industrial companies
SyncShow
Episode: The Eight Pillars of ROI-Driven Marketing for Manufacturers
Jennifer Dawkins
Vice President of Account Services at TREW Marketing
TREW Marketing
Episode: AI Strategies and Tools for Industrial Marketers
Mary Anne Gunn
Fractional CMO with extensive experience in B2B tech startups
Episode: Building a Career Marketing for B2B Tech Startups
Mary Jutsey
Digital Marketing Associate at Batesville Products
Batesville Products
Episode: Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement
Cathy McPhillips
Chief Growth Officer for the Marketing AI Institute
Marketing AI Institute
Episode: What to Expect at the Marketing AI Conference (MAICON) 2024
Dale Bertrand
Founder and president of Fire and Spark
Fire and Spark
Episode: SEO Series: Is Inbound Marketing Still Working?
Erin Moore
Account director and all things digital marketing expert at TREW Marketing
TREW Marketing
Episode: SEO Series: What the Heck is Going on at Google?!

Host

Wendy Covey
Host of Content Marketing, Engineered, and CEO of TREW Marketing, brings expertise in B2B content marketing strategies and a focus on helping technical marketers succeed in their businesses.

Reviews

5.0 out of 5 stars from 31 ratings
  • Worth a listen!

    Amazing podcast that is extremely informative and packed full of value!

    Apple Podcasts
    5
    Will Tjernlund
    United States8 months ago
  • Great Topics

    Excellent and helpful content, thank you!

    Apple Podcasts
    5
    Itsmetrese
    United States9 months ago
  • Great to Keep Up with Marketing Strategy

    I love the variety of marketing topics from this podcasts. I listen every week!

    Apple Podcasts
    5
    KaseyChi
    United Statesa year ago
  • Precise marketing content

    I’ve really enjoyed Wendy’s podcast since discovering it recently. She interviews experts in different fields to bring together lots of marketing experience in one place, and she’s opening to learning and sharing rather than preaching to her audience. Good work, Wendy!

    Apple Podcasts
    5
    John Espirian
    United Kingdom5 years ago
  • Well done!

    If you’re a technical marketer looking to up your game, this podcast is for you. Also super excited to check out Wendy’s book!

    Apple Podcasts
    5
    marzulloassociates
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the informative content and practical marketing strategies shared in each episode.
Several reviews highlight Wendy's engaging interview style and her approachable demeanor when discussing in-depth industry insights.
The podcast is praised for its ability to simplify complex topics in marketing for technical audiences.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#237
Japan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
Q: How do you feel generative AI is changing the PR landscape?
Generative AI is transforming the media landscape, and students are taught to use it as a tool for ideation rather than solely for content creation.
Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
Q: What changes are you seeing in the PR landscape and how are you equipping students?
The PR landscape has shifted to include more strategic communication beyond traditional media relations, including social media and influencer engagement.
The Secrets to Growth for System Integrators with Jack Barber
Q: What other key concerns do business leaders have currently?
Concerns include talent shortages, the impact of external factors like elections, and ensuring that tribal knowledge is passed on within the workforce.
The Secrets to Growth for System Integrators with Jack Barber
Q: What are some of the factors impeding growth for system integrators?
System integrators struggle with business development and often have a one-off mentality, focusing on new projects instead of nurturing existing client relationships.
How B2B PR Should Fit into Your Integrated Marketing Strategy
Q: What do you say to someone who's like, Michelle, PR doesn't work?
Michelle suggests that negative perceptions often stem from past bad experiences with PR professionals and emphasizes the importance of giving it time to yield results.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Content Marketing, Engineered Podcast

What is Content Marketing, Engineered Podcast about and what kind of topics does it cover?

Targeting marketers in technical companies, this podcast focuses on industry trends, challenges, and best practices in marketing specifically geared toward engineers and technical buyers. Each episode features Wendy Covey, who guides discussions with experts and colleagues in the field, sharing insights on B2B content marketing strategies. The engaging conversations offer practical tips for building trust and fostering growth through effective technical content, making it a valuable resource for professionals looking to enhance their marketing skills in a competitive environment.

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Which podcasts are similar to Content Marketing, Engineered Podcast?

These podcasts share a similar audience with Content Marketing, Engineered Podcast:

1. The Daily

How many episodes of Content Marketing, Engineered Podcast are there?

Content Marketing, Engineered Podcast launched 6 years ago and published 207 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Content Marketing, Engineered Podcast?

Recent guests on Content Marketing, Engineered Podcast include:

1. John Schober
2. Shelly Alvarez
3. Chris Peer
4. Jennifer Dawkins
5. Mary Anne Gunn
6. Mary Jutsey
7. Cathy McPhillips
8. Dale Bertrand

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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