
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies a... more
| Publishes | Twice monthly | Episodes | 207 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

Is your distributor program truly working for you? Emily Ting of CCS America unpacks how her team analyzed and revamped their program to create stronger partnerships and measurable sales growth.
In this episode, Wendy Covey interviews Emily Ting, a... more
Many marketing leaders in industrial companies have their hand in sales as well. That's certainly the case for Eric Seiberling, Vice President of Sales and Marketing at MXD Process. This episode is all about how Eric has successfully used AI to strea... more
If you didn't have the chance to attend Content Marketing World 2025, give this episode a listen! I talk with Lee Chapman and Morgan Norris about their time and we unpack the event's key takeaways from topics on storytelling and AI, to the future of ... more
Calling all Industrial Marketers! The 2026 Industrial Marketing Summit will take place March 3rd through the 5th in Austin, Texas. Have you purchased your Early Bird tickets yet? This year promises to be bigger, bolder, and even more valuable for mar... more
Amazing podcast that is extremely informative and packed full of value!
Excellent and helpful content, thank you!
I love the variety of marketing topics from this podcasts. I listen every week!
I’ve really enjoyed Wendy’s podcast since discovering it recently. She interviews experts in different fields to bring together lots of marketing experience in one place, and she’s opening to learning and sharing rather than preaching to her audience. Good work, Wendy!
If you’re a technical marketer looking to up your game, this podcast is for you. Also super excited to check out Wendy’s book!
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Apple Podcasts | #237 |
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Targeting marketers in technical companies, this podcast focuses on industry trends, challenges, and best practices in marketing specifically geared toward engineers and technical buyers. Each episode features Wendy Covey, who guides discussions with experts and colleagues in the field, sharing insights on B2B content marketing strategies. The engaging conversations offer practical tips for building trust and fostering growth through effective technical content, making it a valuable resource for professionals looking to enhance their marketing skills in a competitive environment.
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Content Marketing, Engineered Podcast launched 6 years ago and published 207 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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