
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies a... more
| Publishes | Twice monthly | Episodes | 224 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

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Amazing podcast that is extremely informative and packed full of value!
Excellent and helpful content, thank you!
I love the variety of marketing topics from this podcasts. I listen every week!
I’ve really enjoyed Wendy’s podcast since discovering it recently. She interviews experts in different fields to bring together lots of marketing experience in one place, and she’s opening to learning and sharing rather than preaching to her audience. Good work, Wendy!
If you’re a technical marketer looking to up your game, this podcast is for you. Also super excited to check out Wendy’s book!
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Content marketing for technical audiences is the core focus, with frequent deep-dives into branding, PR, SEO, AI-driven marketing, and sales enablement for engineers and other technically minded buyers. Episodes feature practitioners and agency experts who share hands-on tactics—ranging from visual branding refreshes and media training to LinkedIn marketing, AI copilots, and distributor programs—often anchored by real-world case studies. A standout characteristic is the balance between practical, implementable tactics and broader strategic perspective, with recurring emphasis on credibility, audience understanding, and measurable impact in industrial and manufacturing settings.
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Content Marketing, Engineered Podcast launched 6 years ago and published 224 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Content Marketing, Engineered Podcast include:
1. Udo Bormann
2. CJ Haight
3. Paul Kiesche
4. Luke Wittenbraker
5. John Greely
6. Mark Worger
7. Elise Beck
8. Jake Hall
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