Content Marketing, Engineered Podcast | TREW Marketing
TREW Marketing & Wendy CoveyIf you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies a... more
| Publishes | Twice monthly | Episodes | 225 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||
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Latest Episodes
If your content strategy still revolves around publishing endless "what is" and "how to" articles, it's time to update your strategy. Learn why taking a clear point of view, investing in original research, and building credibility beyond your own web... more
AI search is changing how buyers discover and evaluate vendors, yet many industrial companies have no idea whether they're being cited in tools like ChatGPT, Claude, Gemini, or Perplexity. Over the past few months, we've conducted AI visibility audit... more
How do European engineers research, evaluate, and purchase technology today? How do these behaviors differ from their North American counterparts? I sat down with Udo Bormann to discuss the 2026 State of Marketing to Engineers Research report with a ... more
For the first time in the report’s nine-year history, technical publications surpassed vendor websites as engineers’ top source for researching purchases, signaling a growing demand for trusted, third-party content. Listen to the latest episode of Co... more
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Reviews
- Worth a listen!
Amazing podcast that is extremely informative and packed full of value!
Apple Podcasts5Will Tjernlund
United Statesa year ago - Great Topics
Excellent and helpful content, thank you!
Apple Podcasts5ItsmetreseUnited Statesa year ago - Great to Keep Up with Marketing Strategy
I love the variety of marketing topics from this podcasts. I listen every week!
Apple Podcasts5KaseyChiUnited States2 years ago - Precise marketing content
I’ve really enjoyed Wendy’s podcast since discovering it recently. She interviews experts in different fields to bring together lots of marketing experience in one place, and she’s opening to learning and sharing rather than preaching to her audience. Good work, Wendy!
Apple Podcasts5John Espirian
United Kingdom5 years ago - Well done!
If you’re a technical marketer looking to up your game, this podcast is for you. Also super excited to check out Wendy’s book!
Apple Podcasts5marzulloassociatesUnited States6 years ago
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Apple Podcasts | #62 |  Belgium/Business/Marketing |
Apple Podcasts | #248 |  Ireland/Business/Marketing |
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Frequently Asked Questions About Content Marketing, Engineered Podcast
What is Content Marketing, Engineered Podcast about and what kind of topics does it cover?
Content marketing for technical audiences is the core focus, with frequent deep-dives into branding, PR, SEO, AI-driven marketing, and sales enablement for engineers and other technically minded buyers. Episodes feature practitioners and agency experts who share hands-on tactics—ranging from visual branding refreshes and media training to LinkedIn marketing, AI copilots, and distributor programs—often anchored by real-world case studies. A standout characteristic is the balance between practical, implementable tactics and broader strategic perspective, with recurring emphasis on credibility, audience understanding, and measurable impact in industrial and manufacturing settings.
Where can I find podcast stats for Content Marketing, Engineered Podcast?
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How many listeners does Content Marketing, Engineered Podcast get?
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What are the audience demographics for Content Marketing, Engineered Podcast?
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How many subscribers and views does Content Marketing, Engineered Podcast have?
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Which podcasts are similar to Content Marketing, Engineered Podcast?
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How many episodes of Content Marketing, Engineered Podcast are there?
Content Marketing, Engineered Podcast launched 6 years ago and published 225 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Content Marketing, Engineered Podcast?
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What guests have appeared on Content Marketing, Engineered Podcast?
Recent guests on Content Marketing, Engineered Podcast include:
1. Kara Koch
2. Udo Bormann
3. CJ Haight
4. Paul Kiesche
5. Morgan Norris
6. Luke Wittenbraker
7. John Greely
8. Mark Worger
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.