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Content Marketing, Engineered Podcast | TREW Marketing

TREW Marketing & Wendy Covey
Content Marketing
Google
SEO
Artificial Intelligence
AI Tools
Industrial Marketing Summit
Chatgpt
Email Marketing
Linkedin
Writing Process
Reddit
Generative Search Experience
Generative AI
Database Management
Prompt Engineering
Organic Traffic
Industrial Marketing
AI In Marketing
Claude
AI Overviews

If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies a... more

PublishesTwice monthlyEpisodes224Founded6 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Content Marketing, Engineered Podcast

Latest Episodes

AI search is changing how buyers discover and evaluate vendors, yet many industrial companies have no idea whether they're being cited in tools like ChatGPT, Claude, Gemini, or Perplexity. Over the past few months, we've conducted AI visibility audit... more

How do European engineers research, evaluate, and purchase technology today? How do these behaviors differ from their North American counterparts? I sat down with Udo Bormann to discuss the 2026 State of Marketing to Engineers Research report with a ... more

For the first time in the report’s nine-year history, technical publications surpassed vendor websites as engineers’ top source for researching purchases, signaling a growing demand for trusted, third-party content. Listen to the latest episode of Co... more

When was the last time your updated your visual brand? An outdated visual identity could be costing you more than you realize. From lost sales opportunities to recruiting challenges and diminished credibility, visual branding isn’t just about looking... more

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Recent Guests

Udo Bormann
Senior Sales and Marketing Manager at Elektor International Media
Elektor International Media
Episode: Inside the European Engineer's Buying Journey
CJ Haight
Senior Marketing Manager at GlobalSpec
GlobalSpec
Episode: What Surprised Us Most in the 2026 State of Marketing to Engineers Research Report
Paul Kiesche
President and Creative Director of Aviate Creative
Aviate Creative
Episode: How Your Visual Brand Affects Your Sales and Recruitment Efforts
Luke Wittenbraker
Sales and Marketing Director at Mactech
Mactech
Episode: Using Your Sales Team to Amplify Your Marketing Efforts
John Greely
VP of Marketing
Navu
Episode: Evolving Your Website Alongside AI and Shifting Buyer Expectations
Mark Worger
Managing Director at MarTech3D
MarTech3D
Episode: Accelerating Complex Industrial Sales Cycles with 3D Product Visualizations
Elise Beck
Senior Director of Product Marketing at Wistia
Wistia
Episode: How Lean Marketing Teams Can Win With Video in 2026
Jake Hall
Manufacturing Millennial, influencer and marketing advocate for manufacturing
MFG Mil (mfgmil.com)
Episode: Cutting Through the Noise: Authentic LinkedIn Marketing in Manufacturing
Rand Fishkin
Founder of SparkToro, Alertmouse, and Snack Bar Studio
SparkToro
Episode: Audience Research, Zero-Click Content, and AI: How B2B Buyer Behavior is Changing Now

Host

Wendy Covey
Host of Content Marketing Engineered; TREW Marketing

Reviews

4.9 out of 5 stars from 32 ratings
  • Worth a listen!

    Amazing podcast that is extremely informative and packed full of value!

    Apple Podcasts
    5
    Will Tjernlund
    United Statesa year ago
  • Great Topics

    Excellent and helpful content, thank you!

    Apple Podcasts
    5
    Itsmetrese
    United Statesa year ago
  • Great to Keep Up with Marketing Strategy

    I love the variety of marketing topics from this podcasts. I listen every week!

    Apple Podcasts
    5
    KaseyChi
    United States2 years ago
  • Precise marketing content

    I’ve really enjoyed Wendy’s podcast since discovering it recently. She interviews experts in different fields to bring together lots of marketing experience in one place, and she’s opening to learning and sharing rather than preaching to her audience. Good work, Wendy!

    Apple Podcasts
    5
    John Espirian
    United Kingdom5 years ago
  • Well done!

    If you’re a technical marketer looking to up your game, this podcast is for you. Also super excited to check out Wendy’s book!

    Apple Podcasts
    5
    marzulloassociates
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the practical, straightforward guidance and real-world case studies.
The show consistently delivers actionable tactics that listeners can apply soon.
Hosts and guests bring deep B2B marketing expertise for technical audiences.
The interviews balance technical depth with accessible storytelling and collaborative vibes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#132
Germany/Business/Marketing
Apple Podcasts
#128
Japan/Business/Marketing
Apple Podcasts
#163
Ireland/Business/Marketing
Apple Podcasts
#234
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Inside the European Engineer's Buying Journey
Q: How should North American teams adapt their European outreach?
Avoid translating US campaigns verbatim; invest in localization that respects language nuances, technical terminology, and regional market expectations. Build a proof-based content ecosystem and collaborate closely with sales to fill gaps in knowledge identified in conversations with customers.
Inside the European Engineer's Buying Journey
Q: What is currently working to reach engineers and technical buyers in Europe?
A targeted, technically deep approach that provides credible demonstrations, such as in-depth content, demos, and proof of concept materials, combined with a distributed strategy across articles, webinars, and videos. Sales should use this insight to tailor conversations with concrete, sourced proof rather than generic pitches, and content should be localized rather than simply translated.
Extending your Corporate Message Successfully as your Brand Grows
Q: What does the branding evolution at SAM look like across acquisitions and new technologies?
The team works to align internal stakeholders with the external brand, emphasizing how acquisitions bring new capabilities while preserving SAM's core identity, and using a structured messaging process to integrate diverse offerings.
Brand Marketing with Technical Publications — From PR to Ad Campaigns
Q: What makes a good lead time for launching a campaign before a product release?
Plan a few months ahead; most clients prefer a long lead time to ensure thoughtful content and coordinated publication across web, newsletters, and the digital magazine, with flexibility to accelerate if needed, but quality and approval remain paramount.
Brand Marketing with Technical Publications — From PR to Ad Campaigns
Q: How do agencies and brands plan paid media campaigns for this audience beyond a single ad?
Think in terms of campaigns rather than one-off placements: run-of-site banners, sponsored articles, executive interviews, downloadable assets, geo-targeted lead gen, dedicated emails, and eventually video and virtual events to tell a story across channels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About Content Marketing, Engineered Podcast

What is Content Marketing, Engineered Podcast about and what kind of topics does it cover?

Content marketing for technical audiences is the core focus, with frequent deep-dives into branding, PR, SEO, AI-driven marketing, and sales enablement for engineers and other technically minded buyers. Episodes feature practitioners and agency experts who share hands-on tactics—ranging from visual branding refreshes and media training to LinkedIn marketing, AI copilots, and distributor programs—often anchored by real-world case studies. A standout characteristic is the balance between practical, implementable tactics and broader strategic perspective, with recurring emphasis on credibility, audience understanding, and measurable impact in industrial and manufacturing settings.

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1. The Prof G Pod with Scott Galloway

How many episodes of Content Marketing, Engineered Podcast are there?

Content Marketing, Engineered Podcast launched 6 years ago and published 224 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Content Marketing, Engineered Podcast?

Recent guests on Content Marketing, Engineered Podcast include:

1. Udo Bormann
2. CJ Haight
3. Paul Kiesche
4. Luke Wittenbraker
5. John Greely
6. Mark Worger
7. Elise Beck
8. Jake Hall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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