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Artwork for Connecting the dots

Connecting the dots

Precis
Okrs
Noxit
Artificial Intelligence
Linkedin
Thought Leadership
AI Overviews
Platform Paradox
H&M
Saas
Precis
Internal Creators
Internal Marketing
Wolt
Google
E-Commerce
B2B
Healthcare
Ad Fatigue
Fjällräven
Retention

"Connecting the dots" is a podcast by Precis, where we break down the latest marketing trends with expert insights and practical takeaways. If you're a marketer looking for clarity in the chaos, we’re here to help you connect the dots.

PublishesMonthlyEpisodes12Foundeda year ago
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MarketingBusiness NewsBusinessNews

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Artwork for Connecting the dots

Latest Episodes

In this second part of our conversation with Jan Montwill, Global Media Strategist at H&M, Precis' CMO Stefania Casciari Carter tackles the question underneath all the AI anxiety: did marketing teams ever really build the foundations that make automa... more

In this episode of Connecting the dots, Precis' CMO Stefania Casciari Carter sits down with Jan Montwill, Global Media Strategist at H&M, to look under the hood of media execution at one of Europe's largest retailers. In this first part of the episod... more

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In this episode of Connecting the dots, Precis' CMO sits down with Alex Venus, Director of Growth Marketing at Personio, to look under the hood of one of Europe’s fastest-growing B2B engines.

While many marketing leaders feel overwhelmed by the pace... more

YouTube

In this episode of Connecting the dots, we sit down with Kristina Bergwall, SEO Director at Precis and a 14-year veteran of the search industry.

While many CMOs are panicking over a "search apocalypse" and declining organic clicks, Kristina argues t... more

YouTube

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Recent Guests

Jan Montwill
Global media strategist for H&M, with background in agencies (WPP, Ogilvy, Mindshare)
H&M
Episode: The gap between platform data and business results (pt. 1)
Kristina Bergwall
SEO Director at Precis
Precis
Episode: Why AI Overviews decreasing your traffic is actually an opportunity
Alexander Matt
Former global CMO at Fjällräven; brand enthusiast with experience at Levi's and Adidas Originals
Fjällräven (former), Levi's, Adidas Originals
Episode: Building a culturally relevant brand
Sophie Hedestad
CEO of Noxit, former CMO and Managing Director with SaaS/B2B experience
Noxit
Episode: Nailing your marketing OKRs
Anna Olofsson
Head of Marketing for Finland and Sweden at Wolt
Wolt
Episode: Why retention is apps' new growth
Pia Jacobson
Marketing lead for apps and subscriptions
Preseas
Episode: Why retention is apps' new growth

Chart Rankings

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Apple Podcasts
#238
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How Personio wins on AI adoption, creative and marketing
Q: What should a CMO in a big B2B company start with to implement AI?
Start with a diagnostic of operating model inefficiencies, benchmark against peers, review tech stack, and identify actionable AI use cases that address real pain points rather than chasing every new tool.
How Personio wins on AI adoption, creative and marketing
Q: What is your view on balancing AI with human creativity in the team?
Experts must lead on platforms and creative, ensuring a conductor role for humans; AI should augment, not replace, strategic and creative thinking, with hybrid processes and psychological safety as a cornerstone.
How Personio wins on AI adoption, creative and marketing
Q: Have you seen results from the AISDR implementation?
The AISDR rollout has led to hundreds of meetings booked weekly and a significant reduction in time from marketing qualified lead to sales qualified lead, by about 50%, while enabling real-time discovery and qualification on weekends.
How Personio wins on AI adoption, creative and marketing
Q: Can you give me some examples about around how you actually did that? And some use cases as well.
AI is influencing all digital areas, from on-site experiences to offsite engagement, with tools that enable real-time conversations, 24/7 availability via AI avatars, and AI-driven insights for faster, more informed decision-making.
Why retention is apps' new growth
Q: What role does brand investment play in long-term retention versus discount-driven growth?
Brand investment sustains long-term retention and creates loyal customers, whereas heavy discounting yields short-term spikes with high churn and can erode lifetime value.

Audience Metrics

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Frequently Asked Questions About Connecting the dots

What is Connecting the dots about and what kind of topics does it cover?

A practical, marketer-focused show that explores how AI, platform dynamics, retention, branding, and OKRs shape modern marketing. Across recent episodes, guests from global brands and tech platforms discuss how AI is changing decision cycles, how to measure true business impact beyond dashboards, and what it takes to build culturally relevant brands in a connected, data-driven world. The conversations often center on integrating human creativity with AI tooling, aligning cross-functional teams, and leveraging first-party data and community-building to drive sustainable growth. Listeners can expect actionable frameworks, real-world examples, and a pragmatic focus on fundamentals—planning, pricing, channel strategy, and measurement—applied to... more

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Which podcasts are similar to Connecting the dots?

These podcasts share a similar audience with Connecting the dots:

1. Filip & Fredrik podcast

How many episodes of Connecting the dots are there?

Connecting the dots launched a year ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Connecting the dots?

Recent guests on Connecting the dots include:

1. Jan Montwill
2. Kristina Bergwall
3. Alexander Matt
4. Sophie Hedestad
5. Anna Olofsson
6. Pia Jacobson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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