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Artwork for Commerce Media Matters

Commerce Media Matters

Vudoo
Retail Media
Commerce Media
AI In Commerce
Artificial Intelligence
Retail Media Networks
Agentic Commerce
David Jones Amplify
WARC
First Party Data
CES
Google
News Corp Australia
Privacy and Data Governance
NRF
Kiessé Lamour
Brand
Performance
Shoppable Media
E-Commerce
Amazon Ads

Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Chief Growth Officer of Vudoo. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCo... more

PublishesTwice monthlyEpisodes31Founded2 years ago
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BusinessMarketing

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Artwork for Commerce Media Matters

Latest Episodes

In this episode of Commerce Media Matters, Nick Morgan and Paul Blackburn sit down with Adam Skinner, Managing Director of Retail Media at Epsilon and former COO & CTO of CitrusAd, to discuss what's next for retail and commerce media. Drawing on more... more

What’s actually worth attending, what’s being talked about, and where the industry’s heading next.

It’s event season and the Vudoo team has been everywhere from POSSIBLE Miami to Crocodile Cairns and the Ascendant Retail Media Network Council.

So, ... more

What happens when publishers stop thinking about commerce media as a bolt-on — and start treating it as part of the content experience itself?

In this episode of Commerce Media Matters, Nick Morgan and Paul Blackburn sit down with Jessica Gilby, Gen... more

In this special episode, hosts Nick Morgan and Paul Blackburn revisit some of the most compelling conversations from Commerce Media Matters — this time through one unavoidable lens: AI.

From agentic commerce and shifting customer journeys, to contro... more

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Recent Guests

Jessica Gilby
General Manager of Digital, News Corp Australia
News Corp Australia
Episode: Can Content Become the Commerce Layer? With Jessica Gilby
Andreas Reiffen
Retail/AI strategist; provides viewpoints on AI agents, retail disruption, and browser dynamics
Agency/Independent
Episode: Rewind: Let’s Talk AI Beyond the Headlines
Bill Fisher
Research lead focusing on consumer behavior, ad spend, and market dynamics in AI era
Emarketer
Episode: Rewind: Let’s Talk AI Beyond the Headlines
Kiessé Lamour
Global Head of Media Commerce at VML
VML
Episode: Cut the Hype: A Reality Check on Commerce Media with Kiessé Lamour
Ricky Sutton
Award-winning journalist, news executive, founder of Uvu; runs Future Media newsletter and podcast
Uvu / Future Media
Episode: Will AI Kill Off Websites? With Ricky Sutton
Roger Dunn
retail media veteran with two decades in e-commerce and retail; first Australian Amazon Advertising Certified; founding member of IAB Australia Retail Media Council
Independent industry veteran / speaker
Episode: The Coming-of-Age for Agentic Commerce with Roger Dunn
Jason Westcott
Retail media expert, from WPP
WPP
Episode: Rewind: The Conversations We’re Taking Into 2026
Gai Le Roy
Industry figure focusing on trust, privacy and governance in digital advertising
IAB
Episode: Rewind: The Conversations We’re Taking Into 2026
Kiri Masters
Founder of Retail Media Breakfast Club, industry influencer
Retail Media Breakfast Club
Episode: Rewind: The Conversations We’re Taking Into 2026

Hosts

Nick Morgan
Founder/CEO at Vudoo and host of the show setup around commerce media and retail media discussions.
Paul Blackburn
Co-host, Chief Growth Officer at Vudoo, focused on growth, partnerships, and strategy within commerce media.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#250
Australia/Business/Marketing
Apple Podcasts
#132
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Amplify Effect: Retail Media the David Jones Way with Melissa Polglase
Q: Melissa, what advice would you give to brands looking to optimize their retail media strategy within networks like David Jones Amplify?
Treat retail media as a full-funnel opportunity, understand the network's offerings, align the channel mix to the brand's objectives, and lean into the retail media team's expertise to tailor the approach rather than slotting it into an existing conversion path.
Cut the Hype: A Reality Check on Commerce Media with Kiessé Lamour
Q: How should brands balance the pursuit of innovation with practical needs for today?
Brands should anchor decisions on the 'why'—driving sales and moving products off shelves—while selectively adopting innovations that improve consumer experience and efficiency. Consolidation can help simplify execution, but it doesn't erase the need for strong creative and measurement foundations.
Why Brands Still Don’t Get Retail Media with Colin Lewis
Q: What has changed in the last decade regarding digital commerce and retail media?
Colin notes that the pandemic accelerated digital commerce adoption and that brands have gradually shifted to viewing digital channels as essential, while many still struggle with fragmentation and the need for new skills and a media-centric mindset.
Clicks, Carts, and Connected Commerce with Kelly Wearmouth
Q: Can you unpack what it means to turn commerce into connected experiences for clients and how that's being received?
Kelly discusses turning moments into momentum, reducing friction in the customer journey, and creating integrated experiences across digital and in-store touchpoints to drive baskets and brand growth.
Clicks, Carts, and Connected Commerce with Kelly Wearmouth
Q: What are some of the key things that stood out over 10 years at Amazon Ads, and do they still apply in your role now?
She recalls early days with limited ad formats, the invention of ROAS as a metric, and the shift toward multi-touchpoint, data-driven campaigns; these lessons remain relevant in emphasizing curiosity, adaptability, and measuring beyond ROAS.

Audience Metrics

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Frequently Asked Questions About Commerce Media Matters

What is Commerce Media Matters about and what kind of topics does it cover?

This show centers on commerce media, retail media networks, and the evolving role of AI in shopping and advertising. Conversations typically revolve around how brands, publishers, and platforms connect inspiration to transaction, with a strong emphasis on data, governance, measurement, and practical playbooks for industry-wide collaboration. Episodes frequently feature practitioners and leaders from retail, advertising technology, and media, offering real-world insights, strategic frameworks, and perspectives on the maturation of the ecosystem, omni-channel experiences, and the shift from traditional retail media to broader commerce media. A notable strength is the mix of current industry events, hands-on case studies, and forward-looking t... more

Where can I find podcast stats for Commerce Media Matters?

Rephonic provides a wide range of podcast stats for Commerce Media Matters. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Commerce Media Matters and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Commerce Media Matters get?

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How many subscribers and views does Commerce Media Matters have?

To see how many followers or subscribers Commerce Media Matters has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Commerce Media Matters?

These podcasts share a similar audience with Commerce Media Matters:

1. Retail Media Breakfast Club

How many episodes of Commerce Media Matters are there?

Commerce Media Matters launched 2 years ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Commerce Media Matters?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Commerce Media Matters?

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What guests have appeared on Commerce Media Matters?

Recent guests on Commerce Media Matters include:

1. Jessica Gilby
2. Andreas Reiffen
3. Bill Fisher
4. Kiessé Lamour
5. Ricky Sutton
6. Roger Dunn
7. Jason Westcott
8. Gai Le Roy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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