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Artwork for Commerce Media Matters

Commerce Media Matters

Vudoo
Retail Media
Commerce Media
Artificial Intelligence
AI In Commerce
Cannes Lions
Retail Media Networks
Creator Economy
News Corp Australia
AI In Advertising
Programmatic Advertising
AI / Agentic
Agentic Commerce
CES
Google
First Party Data
David Jones Amplify
WARC
United States
Australia
Emarketer

Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Chief Growth Officer of Vudoo. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCo... more

PublishesTwice monthlyEpisodes39Founded2 years ago
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Artwork for Commerce Media Matters

Latest Episodes

Retail media has become one of advertising's fastest-growing sectors—but what if the biggest opportunities lie beyond traditional retailers?

In this episode of Commerce Media Matters, Nick Morgan and Paul Blackburn sit down with media strategist and... more

Over six special Cannes Lions episodes, Nick Morgan and Paul Blackburn spoke with 19 senior leaders from across retailers, publishers, brands, agencies and technology companies.

Each conversation explored a different challenge, different priorities,... more

AI is changing how consumers discover products. But as automation accelerates, trust has never been more valuable.

Recorded live from the Vudoo Podcast Van at Cannes Lions 2026, Nick Morgan and Paul Blackburn are joined by Lou Barrett and Jess Gilby... more

AI may dominate the headlines, but the bigger shift is happening underneath. The boundaries between media, commerce, creators and technology are rapidly disappearing, creating entirely new ways for consumers to discover, engage and buy.

Recorded liv... more

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Recent Guests

Jess Gilby
General Manager of Digital, News Corp Australia
News Corp Australia
Episode: Cannes Lions Ep 6: Trust, Creativity & Commerce
Lou Barrett
Managing Director of Client Partnerships, News Corp Australia
News Corp Australia
Episode: Cannes Lions Ep 6: Trust, Creativity & Commerce
Anna Checa
McKinsey Partner
McKinsey & Company
Episode: Cannes Lions Ep 6: Trust, Creativity & Commerce
Nick Titmus
VP of Commerce and Retail Media Partnerships, SeenThis
SeenThis
Episode: Cannes Lions Ep 6: Trust, Creativity & Commerce
Evan Shapiro
Media cartographer, founder of Particular Audience
Particular Audience
Episode: Cannes Lions Ep 5: The Next Interface
James Taylor
Founder, James Taylor Consulting (?)
Particular Audience reference in conversation
Episode: Cannes Lions Ep 5: The Next Interface
Stevie Antonioni
Managing Director UK at Adnami
Adnami
Episode: Cannes Lions Ep 4: Where Value Moves Next
Conor McKenna
Partner at LUMA Partners
LUMA Partners
Episode: Cannes Lions Ep 4: Where Value Moves Next
Alice Anson
Director of Digital Media at Nectar360
Nectar360
Episode: Cannes Lions Ep 4: Where Value Moves Next

Hosts

Nick Morgan
Founder/CEO at Vudoo and host of the show setup around commerce media and retail media discussions.
Paul Blackburn
Co-host, Chief Growth Officer at Vudoo, focused on growth, partnerships, and strategy within commerce media.

Chart Rankings

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Talking Points

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AI: The New Face of Commerce with Mind The Model Podcast
Q: How will AI-driven transactions reshape customer experience and monetization in retail?
Agentic shopping within AI interfaces could streamline purchasing, but data ownership and revenue sharing between platforms and retailers will be critical, with possible shifts toward premium content, affiliate models, and branding opportunities.
AI: The New Face of Commerce with Mind The Model Podcast
Q: What's your favorite AI model and why?
The hosts discuss ChatGPT as a go-to tool for everyday tasks, with examples like cataloging furniture, creating social posts, and quickly drafting listings, illustrating how AI can streamline workflows and commerce tasks.
What's Next for Retail Media? With Adam Skinner
Q: How do you see measurement evolving beyond ROAS?
Measurement should anchor on incrementality and true lift across on-site, off-site, and in-store, while recognizing the importance of unique audience storytelling and long-term brand impact rather than just immediate sales metrics.
What's Next for Retail Media? With Adam Skinner
Q: What do you think people misunderstand most about retail media today?
Many assume retail media began with the last decade's ad tech breakthroughs; in reality, the roots go back to traditional trade campaigns and end caps, and the shift is about changing the model rather than the invention itself.
The Amplify Effect: Retail Media the David Jones Way with Melissa Polglase
Q: Melissa, what advice would you give to brands looking to optimize their retail media strategy within networks like David Jones Amplify?
Treat retail media as a full-funnel opportunity, understand the network's offerings, align the channel mix to the brand's objectives, and lean into the retail media team's expertise to tailor the approach rather than slotting it into an existing conversion path.

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Frequently Asked Questions About Commerce Media Matters

What is Commerce Media Matters about and what kind of topics does it cover?

This show centers on commerce media, retail media networks, and the evolving role of AI in shopping and advertising. Conversations typically revolve around how brands, publishers, and platforms connect inspiration to transaction, with a strong emphasis on data, governance, measurement, and practical playbooks for industry-wide collaboration. Episodes frequently feature practitioners and leaders from retail, advertising technology, and media, offering real-world insights, strategic frameworks, and perspectives on the maturation of the ecosystem, omni-channel experiences, and the shift from traditional retail media to broader commerce media. A notable strength is the mix of current industry events, hands-on case studies, and forward-looking t... more

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Rephonic provides a wide range of podcast stats for Commerce Media Matters. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Commerce Media Matters and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Commerce Media Matters get?

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What are the audience demographics for Commerce Media Matters?

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How many subscribers and views does Commerce Media Matters have?

To see how many followers or subscribers Commerce Media Matters has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Commerce Media Matters?

These podcasts share a similar audience with Commerce Media Matters:

1. Retail Media Breakfast Club

How many episodes of Commerce Media Matters are there?

Commerce Media Matters launched 2 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Commerce Media Matters?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Commerce Media Matters?

Rephonic pulls ratings and reviews for Commerce Media Matters from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Commerce Media Matters?

Recent guests on Commerce Media Matters include:

1. Jess Gilby
2. Lou Barrett
3. Anna Checa
4. Nick Titmus
5. Evan Shapiro
6. James Taylor
7. Stevie Antonioni
8. Conor McKenna

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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