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Coffees & Content | Marketing, Social Media & Digital Strategy Podcast

Loren Tomlinson | The Social Collective, Marketing & Social Media
The Social Collective
Instagram
Artificial Intelligence
Linkedin
Email Marketing
Marketing
The Social Summit
Content Marketing
Social Media
E-Commerce
Coffees & Content
Content Pillars
New Zealand
In Her Empire Era
Lead Generation
Loren Tomlinson
Claude
Chatgpt
Black Friday
Selling

Coffees & Content | What's Actually Working in Marketing Right Now

If you want straight-to-the-point marketing insights you can actually use, you're in the right place.

Hosted by Loren Tomlinson, founder of The Social Collective, international speaker, and social media strategist. Loren and her team run marketing every week for service businesses across NZ and Australia. The ads, the content, th... more

PublishesTwice weeklyEpisodes109Founded3 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Latest Episodes

Your competitors can copy your product, your pricing, your website and your content. There's one thing they'll never be able to copy, and most small businesses aren't using it.

This week I'm joined by Britt Austin, founder of State of Brand. Britt h... more

Grab that morning cup of coffee, because this one's a little different, it's live from The Social Summit Sydney.

I got to host the final panel of the day, Viral by Design: Building Brands That Break Through, with three women who've each cracked vita... more

Just back from Sydney, recording this two days out from The Social Summit while it's all still fresh. Audio only this week, and it's the honest download.

We flew over, took the signage, the cameras and the mics, hosted the networking drinks and clos... more

Leads slow down. Proposals stall. And we start convincing ourselves that our whole strategy is broken. In the first ever episode recorded at TSC Studios, I'm unpacking what's really happening when business feels quiet, and why our instinct to scroll ... more

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Recent Guests

Britt Austin
Founder of States of Brand, former Brand/Marketing lead at Puma, Apple, EA Sports, and Chobani
States of Brand
Episode: Your Competitors Can Copy Everything ... Except This with Britt Austin
Sarah Forrai
Co-founder of Contour Cube; skincare brand with viral visibility
Contour Cube
Episode: "Going Viral Is the Easy Part" - Live Panel From The Social Summit
Isabella Lynden
Founder and director of VIVE Management; influencer agency leader
VIVE Management
Episode: "Going Viral Is the Easy Part" - Live Panel From The Social Summit
Karrina Mountfort
Founder of The AI Assembly and Chief Innovation and Technology Officer at Webbase AI
The AI Assembly / Webbase AI
Episode: 603: Live From Cocktails & Conversations: The AI Panel
Angela March
Founding director of Brainchild, PR and content agency
Brainchild
Episode: 603: Live From Cocktails & Conversations: The AI Panel
Stephanie Lai
Award-winning content creator and founder of Besa Social/The Social Collective
Besa Social; The Social Collective
Episode: Building a Personal Brand That Actually Works With Stephanie Lai
Amy Dickinson
Founder of The Social Summit
The Social Summit
Episode: Scaling Events, Energy & Impact with Amy Dickinson
Costa Gennaris
Creator discussed in a Q&A segment; asks for follower growth tips
Episode: Social Sessions: The Power of Social Media Trends

Host

Loren Tomlinson
Host of In Her Empire Era, founder of The Social Collective, and marketing and business host

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#9
New Zealand/Business/Marketing
Apple Podcasts
#160
Israel/Business/Marketing
Apple Podcasts
#198
Colombia/Business/Marketing
Apple Podcasts
#201
New Zealand/Business

Talking Points

Recent interactions between the hosts and their guests.

Your Competitors Can Copy Everything ... Except This with Britt Austin
Q: What should a small business invest in first when building a brand?
First invest in market research to understand your customer, then ensure your message is clear and targeted; meet your customer where they are and align all touchpoints to that core message.
Your Competitors Can Copy Everything ... Except This with Britt Austin
Q: What does it mean to have a brand, and how would you describe it?
Brand is the perception customers have about your business, shaped by what you do, how you communicate, and where they encounter you; it's more about perception than a logo, and consistency across touchpoints is key.
Social Sessions: The Power of Social Media Trends
Q: What are three insider tips for growth given the current marketing landscape?
Have an honest audit of where you invest time and money, double down on areas you already have a solid foundation for, and maintain consistency by building a focused audience around a clear value proposition rather than chasing every trend.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Coffees & Content

What is Coffees & Content about and what kind of topics does it cover?

Coffees & Content delivers concise, no-fluff guidance on current digital marketing and social media strategies for service-based businesses, primarily targeting founders, marketers, and agency professionals. Episodes consistently cover practical tactics across personal branding, LinkedIn strategy, AI-assisted marketing, content systems, and multi-channel growth, with real-world client examples and behind-the-scenes workflows from a hands-on agency perspective. Notable strengths include a focus on sustainable, repeatable marketing systems, emphasis on human storytelling alongside AI tools, and timely updates on platform changes and events. The show often weaves in actionable takeaways—such as content cadences, lead-nurture workflows, and own... more

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Which podcasts are similar to Coffees & Content?

These podcasts share a similar audience with Coffees & Content:

1. Outspoken the Podcast
2. The Game with Alex Hormozi
3. Life Uncut
4. The Diary Of A CEO with Steven Bartlett

How many episodes of Coffees & Content are there?

Coffees & Content launched 3 years ago and published 109 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Coffees & Content?

Recent guests on Coffees & Content include:

1. Britt Austin
2. Sarah Forrai
3. Isabella Lynden
4. Karrina Mountfort
5. Angela March
6. Stephanie Lai
7. Amy Dickinson
8. Costa Gennaris

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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