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Artwork for CoBB | Conversations on the Business of Brands

CoBB | Conversations on the Business of Brands

Sudeep Chawla & Sharavana Raghavan

On the show, the hosts, Sudeep Chawla & Sharavana Raghavan, leverage their collective industry experience of over 30 years to deconstruct and simplify aspects of brand and marketing strategies to enable emerging businesses to build and serve remarkable brands. In each episode, the hosts take turns interviewing each other, on a specific topic of their choice. Listeners will see their passion for br... more

PublishesWeeklyEpisodes91Founded2 years ago
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BusinessMarketing

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Artwork for CoBB | Conversations on the Business of Brands

Latest Episodes

In this episode of Sharan and Sudeep dive into a thought-provoking debate: "Do Frameworks Stifle Creativity?”. It's a juxtaposition that delves deep into the heart of marketing, addressing a common conundrum faced by students and professionals alike.... more

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8 days ago
YouTube

In this episode, hosts Sharan and Sudeep dive deep into the challenges and pitfalls that FMCG entrepreneurs often face. They discuss the fine line between ambition and overreach in the fast-paced world of FMCG. more

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15 days ago
YouTube

In this week’s episode, Sharan and Sudeep dive into a question that keeps many a brand managers awake at night: To be or not to be on IPL? more

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22 days ago
YouTube

In this eye-opening episode Sharan and Sudeep delve into the intriguing world of FMCG innovation and its pitfalls. They uncover the hidden challenges behind why over 90% of innovations don't succeed, a reality not just limited to FMCG but prevalent a... more

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a month ago
YouTube

In the episode, hosts Sharan and Sudeep delve into the intricate balance between marketing efficiency and effectiveness. The episode, begins with Sudeep's reflection on his experience as a judge at prestigious marketing award shows like the EMVIES an... more

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a month ago
YouTube

In this episode of CoBB | Conversations on the Business of Brands, Sharan and Sudeep unlock the secrets of mastering Offline Distribution. This isn't just about the what, but the how and why behind expanding your brand's reach. more

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a month ago
YouTube

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ more

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2 months ago
YouTube

Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ more

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2 months ago
YouTube

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#218 India/Business/Marketing

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