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Artwork for CMO Therapy

CMO Therapy

lucy.heavens
Marketing
Artificial Intelligence
Partner Marketing
Fractional CMO
Fintech
Growth Strategy
Marketing Talent
Yulife
Customer Advocacy
BCB Group
Santander
Marketing Technology
Enfuse
London, United Kingdom
Tone Of Voice
Distribution
Press Release
Brand Management
Community
Cultural Fit

Welcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride. Look, the title might include the word therapy, but we're not ... more

PublishesTwice monthlyEpisodes39Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for CMO Therapy

Latest Episodes

AI can spit out a flawless marketing strategy in three seconds flat. What it can't do is tell you when to trust your gut in the room. That's exactly what this episode of CMO Therapy gets into.

Lucy is joined by the brilliant Roopa Ramaiya, who's gone... more

Ever feel like marketing success is just about doing more - more channels, more activity, more noise? In this episode of CMO Therapy, Lucy is joined by the brilliant Lauren Berkemeyer, CMO at YuLife, to unpack why that "boil the ocean" approach is qu... more

Hiring marketing talent has always been hard, but right now it feels like a whole new level of chaos.

In this episode of CMO Therapy, Lucy is joined by Conor Coughlan, CMO at Armis, to unpack the slightly painful reality of finding genuinely brillian... more

AI has well and truly landed in marketing teams, and yes, it can be brilliant. It can speed things up, sharpen ideas and help us get more from the content we already have. But it has also unleashed a wave of bland, samey, beige content that sounds su... more

Key Facts

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People also subscribe to these shows.

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Recent Guests

Roopa Ramaiya
Head of Communications and PR for EMEA, Procore (construction technology); experience across FinTech and AI-enabled businesses
Procore
Episode: The CMO advantage AI can't fake
Lauren Berkemeyer
Chief Marketing Officer of YuLife
YuLife
Episode: Boiling the ocean won't fill your funnel
Conor Coughlan
CMO three times over, general manager, founder, quasi former politician
Episode: Beyond the CV, Identifying Real Marketing Talent in an AI Driven World
Wade Coleman
Head of Brand and Content Strategy at Fiserv
Fiserv
Episode: Brand Voice, Not a Bot Voice
Sinead Willis
Marketing recruitment specialist, helps senior marketers enter growth-stage businesses
Episode: The messy reality of the modern CMO
Sharon Hergarty
Marketing leader with experience at BBC Studios, Sky, Samsung, Virgin Media; Fractional CMO for JoNova
JoNova; Formerly BBC Studios, Sky, Samsung, Virgin Media
Episode: Big Brand Muscle, Startup Hustle
Mel Barfield
Managing partner and brand voice lead at Copy or Die
Copy or Die
Episode: Why tone of voice still wins, even in the age of AI
Ingrid Sierra
Marketing professional with extensive experience in CRM, loyalty, and retention; currently at Zego
Zego
Episode: Out of sight, out of mind? The real challenge of retention
Joe Goldberg
Head of Brand Strategy for Santander UK
Santander
Episode: From dinosaurs to birds: Helping big brands stay relevant in a world obsessed with new

Host

Lucy Heavens
Host of CMO Therapy

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#170
Denmark/Business/Marketing
Apple Podcasts
#198
Ireland/Business/Marketing
Apple Podcasts
#237
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Distribution is the hot topic no-one talks about
Q: Can you talk us through what sparked the idea that distribution can determine product success?
Yoann explains that distribution dynamics have shifted with social platforms, moving from follower-driven reach to an interest-based system where content can spread virally without large follower counts, prompting a rethinking of marketing playbooks.
It takes a village (to close a deal)
Q: How can brands prove their value beyond immediate lead attribution in a B2B setting?
By demonstrating how brand initiatives influence awareness, perception, and long-term pipeline development, and by sharing tangible outcomes like halo effects and improved win rates that align with business growth goals.
It takes a village (to close a deal)
Q: Why do we obsess over the best go-to-market channel instead of focusing on cross-functional collaboration and the customer journey?
Because organizations often look for a single responsible party and ROI metrics, but in practice the customer journey requires synchronized efforts across marketing, sales, and partners to deliver real value and growth.
In brand we trust (but please bring the leads)
Q: What indicators do you look at before revenue shows up to prove an experiment is working?
Key indicators include lift in direct website traffic and branded search; plus the broader context of brand awareness and consideration, supported by quarterly brand trackers to capture slower-moving signals and long-tail effects.
In brand we trust (but please bring the leads)
Q: When you walk into high-growth teams, what are your initial thoughts on the brands and performance split?
Corin explains that growth teams tend to be numbers-driven and short-term focused, so the best approach is to propose balanced, experiment-driven tactics that can show early signals (like increases in direct traffic and branded search) while planning for longer-term brand impact.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About CMO Therapy

What is CMO Therapy about and what kind of topics does it cover?

The show centers on practical, no-nonsense marketing leadership tactics for B2B audiences, with a heavy emphasis on strategy alignment between marketing, product, and sales. Across episodes, listeners hear candid discussions about targeting the right customers, building authentic brand voice, leveraging content and advocacy, and navigating the realities of hiring, retention, and leadership in fast-moving tech and financial services companies. Notable threads include balancing brand and performance, using customer voices to drive growth, and coordinating cross-functional teams to execute durable marketing assets in an AI-enabled world. This mix likely appeals to CMOs, marketing leads, and senior marketers seeking actionable frameworks, real-... more

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How many listeners does CMO Therapy get?

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What are the audience demographics for CMO Therapy?

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How many subscribers and views does CMO Therapy have?

To see how many followers or subscribers CMO Therapy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to CMO Therapy?

These podcasts share a similar audience with CMO Therapy:

1. The Digital Marketing Podcast

How many episodes of CMO Therapy are there?

CMO Therapy launched 2 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CMO Therapy?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for CMO Therapy from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on CMO Therapy?

Recent guests on CMO Therapy include:

1. Roopa Ramaiya
2. Lauren Berkemeyer
3. Conor Coughlan
4. Wade Coleman
5. Sinead Willis
6. Sharon Hergarty
7. Mel Barfield
8. Ingrid Sierra

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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