CMO Field Notes with Ant Hodges
Ant HodgesField notes and insights from a Fractional CMO in the modern marketing world. www.cmofieldnotes.com
| Publishes | Daily | Episodes | 16 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Welcome to another episode of CMO Field Notes. My name is Ant Hodges. I’m a fractional CMO, and I work with clients, both large and small, who are looking to have definitive marketing leadership in play in their business, so that there is a coordinat... more
Most founders, CEOs and business owners that I speak to aren’t short of marketing information. In fact, they’re drowning in it. And everyone seems to be an AI expert, because they live on their ChatGPT or Claude tab on their browser, and whatever the... more
My focus is on one thing, one thing only, simplification, and when we simplify, we streamline things. Part of the first job that I do is I look at how we connect the marketing activity to revenue, because it has to be linked.
When marketing is seen... more
I was in a boardroom a few months ago, sat on a quarterly review meeting with a business I’d been advising. The CFO, quite a calm guy, no drama, asked the CMO one question “What’s the cost of acquiring a customer this quarter, and how does it compare... more
I’ve just come off a call with a client. And it’s kind of one of those calls that you kind of wish you’d had a few months before, because this client was somebody that I worked with.
I acted as an interim CMO for a period of about 6 months while the... more
My name is Ant Hodges. I’m a fractional CMO. I work with clients anywhere between $1m and $50m a year, under 100 employees, and they’re looking for someone to come in and take away the de facto marketing role that the CEO and founder has ended up doi... more
There’s a conversation running through almost every forum, comment section, and LinkedIn thread I see. I hear it at events and on stages. It goes something like this: AI is getting better and faster - so why would any business pay for a senior market... more
The whole point of these field notes is something short and snappy. A nugget you can take and use in your business. I wrote Simplify the Funnel because I wanted to help you simplify - so I’m simplifying this too. No production. Just me talking to you... more
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Apple Podcasts | #206 |  United Kingdom/Business/Marketing |
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