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CMO Convo

CMO Alliance
B2B Marketing
Artificial Intelligence
AI In Marketing
Marketing Technology
Customer Experience
Marketing Strategies
Linkedin
Marketing Strategy
Marketing Leadership
Demand Generation
Generative AI
Buyer Personas
Sales and Marketing Alignment
B2B Saas
Storytelling
Marketing
Customer Insights
Budgeting
High-Consideration Buying Decision
Buyer Insight

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes t... more

PublishesMonthlyEpisodes158Founded5 years ago
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Artwork for CMO Convo

Latest Episodes

In this episode of CMO Convo, host Michal Lasman sits down with Jason Hemingway, Chief Marketing Officer at Phrase, to explore what it really means to build a global brand in 2026 and beyond.

In this episode:

-Why "design for global from day one" s... more

YouTube

Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now...

Key talking points

• The case... more

In this episode of CMO Convo, Yana Sirenko (Samsung) explains how the role of marketing is shifting from execution to orchestration, where success depends on how well teams collaborate across data, partners, and markets.

From treating data as a comp... more

YouTube

AI is rapidly changing how marketing teams operate. But technology adoption is moving faster than marketers themselves.

In this episode of CMO Convo, Webflow CMO Dave Steer shares how marketing leaders should think about AI adoption, team structure,... more

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Recent Guests

Jason Hemingway
Chief Marketing Officer at Phrase
Phrase
Episode: Language as a growth strategy, with Jason Hemingway and Michal Lasman
Angeley Mullins
CMO and CGO of LeTan Brand Tracking
LeTan Brand Tracking
Episode: Angeley Mullins | Marketing: the real revenue driver | CMO Convo
Yana Sirenko
EU Channel Partner Marketing Lead at Samsung Electronics UK
Samsung Electronics UK
Episode: Data-driven marketing strategies and how to build customer ecosystems, with Yana Sirenko
Dave Steer
Chief Marketing Officer at Webflow
Webflow
Episode: AI skills are becoming non-negotiable for marketers, with Dave Steer
Finola McDonnell
Chief Marketing and Communication Officer at the Financial Times
Financial Times
Episode: Anchoring your brand when nothing else is stable, with Finola McDonnell
Robin Karakash
Founder of Curious Altitudes, narrative advisor
Curious Altitudes
Episode: Narrative as strategy: How leaders build trust amid uncertainty, with Robin Karakash
Michal Sever
Global marketing leader with extensive experience in product marketing across technology and advertising sectors
NIACS
Episode: The 2026 marketing playbook: Fast, human, and revenue-driven, with Michal Sever
Annie Furlong
A marketing leader and CUP member who builds niche communities in the B2B2C space.
Episode: Inside the real challenges of B2B2C marketing, with Annie Furlong
Tomer Zuker
Ex-VP Marketing in tech companies such as Microsoft and IBM, and now founder of Pave Your Way
Pave Your Way
Episode: AI avatars, authenticity, and the new rules of customer experience, with Tomer Zuker

Hosts

Icha Lasman
Co-host and marketing leader involved in show discussions; connected to CMO Alliance ecosystem.
Michal Asman
Host of the show; global marketing leader roles noted.

Reviews

4.8 out of 5 stars from 18 ratings
  • Unlocking CMO Excellence

    The CMO Convo zeroes in on one key question: What does it take to excel as a Chief Marketing Officer? By engaging experienced CMOs and top-level marketers from diverse industries, the podcast provides valuable insights into reaching the zenith of marketing expertise. With in-depth conversations and real-world advice, this show is a treasure trove for those striving to thrive in the competitive marketing world.

    Apple Podcasts
    5
    )/!/&?&:?/).$ywusisi
    United States3 years ago
  • Fantastic Marketing Tips

    just started listening and already learning new insights. Definitely recommended to any marketers looking to improve their game

    Apple Podcasts
    5
    IowaDavid
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

CMO Convo delivers practical, experience-based insights for CMOs and senior marketers.
Listeners praise actionable tips and guest expertise for improving marketing outcomes.
Show consistently features high-caliber marketing leaders discussing AI, brand, and ROI with real-world examples.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#95
Canada/Business/Marketing
Apple Podcasts
#245
France/Business/Marketing
Apple Podcasts
#12
Denmark/Business/Marketing
Apple Podcasts
#133
Finland/Business/Marketing
Apple Podcasts
#142
Israel/Business/Marketing
Apple Podcasts
#191
Denmark/Business

Talking Points

Recent interactions between the hosts and their guests.

Language as a growth strategy, with Jason Hemingway and Michal Lasman
Q: How can organizations land messaging across diverse markets with differing cultural nuances?
He describes building a connected content infrastructure with centralized brand guidelines but local execution that adapts within defined boundaries, emphasizing speed, synchronization, and a design system approach to scale content globally while preserving resonance.
Language as a growth strategy, with Jason Hemingway and Michal Lasman
Q: When did you start noticing that understanding the customer wasn't enough without understanding the content itself?
The guest explains that about a decade after Martech adoption accelerated, the gap appeared: firms understood who their customers are but struggled to translate insights into content that resonates culturally across markets, revealing the need for a strong content layer that adapts in real time.
The 2026 marketing playbook: Fast, human, and revenue-driven, with Michal Sever
Q: What are the big four rocks you've identified for your team?
Identifying big rocks includes focusing on ROI improvements, enhancing customer experiences, leveraging partnerships, and capitalizing on high-value deals.
The 2026 marketing playbook: Fast, human, and revenue-driven, with Michal Sever
Q: How do you balance the nurturing of existing clients versus acquiring new customers?
The entire customer experience is viewed as a continuous cycle, and nurturing is integrated into every stage of the customer journey.
The 2026 marketing playbook: Fast, human, and revenue-driven, with Michal Sever
Q: What is your plan for integrating AI in marketing strategies?
AI helps the team move faster and smarter, but there's still a need for human validation and oversight in all processes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About CMO Convo

What is CMO Convo about and what kind of topics does it cover?

This show centers on the realities of leading marketing at the highest level, with in-depth conversations from CMOs and top marketers across industries. Episodes often explore AI integration in marketing, brand strategy under pressure, ROI and collaboration with finance, narrative leadership, and the evolving role of the modern marketer—from go-to-market engineering to creative B2B strategy. A notable thread across episodes is balancing human creativity with technology, maintaining trust and integrity in brand work, and driving measurable growth while evolving with AI and new channels. The format tends to emphasize practical frameworks, leadership lessons, and actionable tips that listeners can apply in senior marketing roles or when evalua... more

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1. Up First from NPR

How many episodes of CMO Convo are there?

CMO Convo launched 5 years ago and published 158 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CMO Convo?

Recent guests on CMO Convo include:

1. Jason Hemingway
2. Angeley Mullins
3. Yana Sirenko
4. Dave Steer
5. Finola McDonnell
6. Robin Karakash
7. Michal Sever
8. Annie Furlong

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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