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CMO Convo

CMO Alliance
Buyer Personas
Marketing Technology
Marketing Strategies
High-Consideration Buying Decision
Buyer Insight
Customer Experience
Storytelling
Sales Funnel
The Black Tux
Sales and Marketing Alignment
Personalization
AI In Marketing
Marketing Strategy
B2B Marketing
Entrepreneurial Mindset
Growth CMO Report 2024
Gen Z
AI Innovations
Marketing Metrics
Budgeting

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes t... more

PublishesDailyEpisodes151Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for CMO Convo

Latest Episodes

Most B2B marketing falls flat because it plays it too safe.

Aviv Canaani, CMO/CRO at Datarails, explains why it’s time to rethink how we approach marketing, creativity, and revenue ownership.

In this episode of CMO Convo, Aviv shares how he flippe... more

Most marketers think in terms of either B2B or B2C.

But in reality, many industries operate in the blended world of B2B2C marketing where intermediaries influence the final customer’s decision.

In this episode, Yuliia Krupenko (CMO at Stealth Star... more

YouTube

Marketers are hearing a lot about AI.

But what does it actually change in the way teams work, make decisions, and connect with customers?

In this conversation, Archana Dhankar (AI in Marketing Leader) draws on two decades of B2B marketing experien... more

YouTube

How do we stay authentic, relevant, and human in a world of AI-generated everything?

In this episode of CMO Convo, host Michal Lasman sits down with Tomer Zuker to explore how marketers can adapt, thrive, and lead in this new era.

You’ll learn:

... more

YouTube

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Recent Guests

Yuliia Krupenko
Yuliia works in marketing and communications for over 14 years, specializing in B2B2C strategies
Episode: B2B2C marketing and how to build trust with both partners & customers, with Yuliia Krupenko
John Brezinsky
Director of B2B Marketing at Babbel
Babbel
Episode: The future of B2B market research (incl. real AI use cases), with John Brezinsky
Gregg Johnson
CEO of Invoca
Invoca
Episode: Marketing in the age of AI: Strategy, trust, and execution, with Gregg Johnson
János Moldvay
VP of Measurement at Funnel, previously co-founder of Atriba
Funnel
Episode: Rethinking attribution: How to prove marketing ROI, with János Moldvay (Funnel)
Tanya Alain
VP of Marketing at Upfluence
Upfluence
Episode: How influencer marketing can be a revenue driver, with Tanya Alain
Emmet Gibney
CEO at Rewardful with extensive experience in start-ups and SaaS.
Rewardful
Episode: Building TRUST and credibility | A guide to affiliate marketing with Emmet Gibney, CEO at Rewardful
Paula Catoira
CMO at Rival Technologies and Reach3 Insights, with a background in mechanical engineering, product marketing, and sales enablement.
Rival Technologies and Reach3 Insights
Episode: How Paula Catoira leverages cross-functional experience
Ilja Freund
Lead Communication and PR at Cisco Germany
Cisco
Episode: Using LinkedIn as a communication channel with Ilja Freund, Comms Lead at Cisco
Janina Abou Al Ward
Senior Product Marketing Manager at Retresco
Retresco
Episode: Automation and Innovation: Is AI a creativity booster or buster?, with Janina Abou Al Ward

Hosts

Michal
Host of CMO Convo and a global marketing leader.
Anthony
Host of CMO Convo.

Reviews

4.8 out of 5 stars from 17 ratings
  • Unlocking CMO Excellence

    The CMO Convo zeroes in on one key question: What does it take to excel as a Chief Marketing Officer? By engaging experienced CMOs and top-level marketers from diverse industries, the podcast provides valuable insights into reaching the zenith of marketing expertise. With in-depth conversations and real-world advice, this show is a treasure trove for those striving to thrive in the competitive marketing world.

    Apple Podcasts
    5
    )/!/&?&:?/).$ywusisi
    United States2 years ago
  • Fantastic Marketing Tips

    just started listening and already learning new insights. Definitely recommended to any marketers looking to improve their game

    Apple Podcasts
    5
    IowaDavid
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is regarded as a treasure trove for anyone looking to deepen their understanding of high-level marketing roles and strategy.
Listeners appreciate the real-world insights and practical advice from experienced CMOs;
Many have noted the value of the discussions that reflect current marketing challenges and opportunities;

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#209
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

B2B2C marketing and how to build trust with both partners & customers, with Yuliia Krupenko
Q: What is the biggest mindset shift marketers need when working in B2B2C spaces?
Understand that you can't separate the two audiences and need to design strategies that reinforce each other and nurture trust over time.
B2B2C marketing and how to build trust with both partners & customers, with Yuliia Krupenko
Q: What type of industries should we expect to have B2B2C?
Industries like healthcare, fintech, edtech, and travel tech are ideal examples to explore B2B2C dynamics due to intermediary influences.
B2B2C marketing and how to build trust with both partners & customers, with Yuliia Krupenko
Q: How do you build trust and credibility with a third party?
Focus on enabling and supporting influencers, simplifying messaging, and having ongoing conversations to understand their perspectives.
The new shape of marketing: How AI empowers specialists, with Archana Dhankar
Q: What are some signals that might indicate that the team is ready or not ready to implement AI in their go-to-market strategy?
For mature organizations, signs include data sanity and a good marketing technology stack, while startups are generally faster to evolve with AI.
The new shape of marketing: How AI empowers specialists, with Archana Dhankar
Q: How do you see AI evolving in the next 12 to 18 months in the realm of marketing?
Archana perceives AI as an enabler, particularly influencing operational aspects of marketing like content creation, but believes its future lies in strategic contributions such as customer research.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
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Frequently Asked Questions About CMO Convo

What is CMO Convo about and what kind of topics does it cover?

Focusing on the journey of Chief Marketing Officers (CMOs), the podcast explores what it takes to excel in such a pivotal role in an organization. By featuring in-depth conversations with seasoned professionals from diverse industries, it provides valuable insights into marketing strategies, current challenges, and the evolving landscape of digital marketing. Listeners can expect to engage with topics related to artificial intelligence integration, brand building, personal branding, and the intersection of marketing and sales, all tailored to those striving for success in high-level marketing roles.

What sets this podcast apart is its emphasis on real-world experiences and practical advice from top-level CMOs, ensuring that each episode of... more

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Which podcasts are similar to CMO Convo?

These podcasts share a similar audience with CMO Convo:

1. Pivot
2. The Daily
3. Hard Fork
4. All-In with Chamath, Jason, Sacks & Friedberg
5. Up First from NPR

How many episodes of CMO Convo are there?

CMO Convo launched 4 years ago and published 151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CMO Convo?

Recent guests on CMO Convo include:

1. Yuliia Krupenko
2. John Brezinsky
3. Gregg Johnson
4. János Moldvay
5. Tanya Alain
6. Emmet Gibney
7. Paula Catoira
8. Ilja Freund

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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