Closing the Brand Gap
Elizabeth GunterMost businesses think they have a marketing problem. But often the real issue is branding. Over time, businesses grow. Their work improves. Their reputation expands. But the brand they started with doesn’t always evolve with them. The result is a gap between the quality of the work and the way the business shows up in the world. Closing the Brand Gap® is about aligning creativity, story, and ident... more
| Publishes | Twice monthly | Episodes | 6 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
Small shifts in brand alignment can create massive downstream effects in a business.
In this episode of Closing the Brand Gap, Elizabeth Gunter explores the domino effect that happens when a business begins aligning its brand with the reality of wha... more
Creativity is often misunderstood in business.
It’s frequently treated as decoration—something visual that gets added at the end of a project.
But creativity plays a much deeper role.
In this episode of Closing the Brand Gap, Elizabeth Gunter expl... more
Most businesses begin with something simple—a logo, a basic website, and messaging that explains what they do.
But businesses evolve.
The work improves. The reputation grows. The clients become more sophisticated.
Yet the brand that represents the... more
Many businesses believe they have a marketing problem.
They assume the issue is advertising, social media, or lead generation. But often the real challenge lies deeper.
In this episode of Closing the Brand Gap, Elizabeth Gunter explores why marketi... more
In this first episode of Closing the Brand Gap, Elizabeth Gunter introduces the idea behind the show: the gap that often exists between a business's quality and how its brand shows up in the world.
Over time, many companies grow in expertise, reputa... more
Most businesses don’t have a marketing problem.
They have a brand problem.
Closing the Brand Gap.
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| Listeners per Episode | Gender Skew | Location | |||
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Closing the Brand Gap launched 2 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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