陈勇是被营销界称为“转化率特种兵”。他的《超级转化率》理论对营销领域有着重要的影响,以下是关于他及“超级转化率”的一些关键信息:
1. 核心理论观点:
- 超级转化率漏斗模型:传统的营销漏斗模型是广告展现→点击→访问→咨询→订单,而陈勇提出的优化后的超级转化率漏斗模型为渠道→展示→查看→产生关系(如关注/下载/注册/打电话/在线沟通/预约/购买等)。该理论强调要把用户从看到广告到最后支付的全流程进行详细拆分,找到影响每一步转化率的主要因素并加以优化,从而实现整体转化率的指数级提升。
- 陈勇... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #166 |
Listeners, social reach, demographics and more for this podcast.
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超级转化率 launched 2 years ago and published 1 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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